Trust is a major factor when it comes to get new customers acquired.
Companies need to understand that they need be there before they ask for a sale. They need to establish themselves as an authority and trusted source in their industry.
About.com conducted a survey where they find out that 84% of said that brands must prove themselves trustworthy before they buy or interact in any other way!
Reviews (customer generated content) are a way how brands can gain trust with future customers said 41% of the surveyed people.
This brings us to the most effective way how to gain customer trust before you ask for the sale.
Content marketing is a proven way to engage customers.
A seriously executed content marketing strategy can be responsible for 25x times more business leads and boosts your revenue by up to 40%!
One of the most popular channels to share content is social media. About 76% of marketers use a social network as the main channel for content distribution.
To share content in social media is not enough. Content creation and content marketing must be executed as a holistic strategy and have to be performed on regular basis to gain profitable results on the long term.
Companies utilizing content marketing strategy report an up to 2,000% lift in blog traffic and 40% boost in revenue.
How to start content marketing?
The best way to start content marketing for business is to start a corporate blog. Recent and future customers can interact this way with your business. You show expertise and offer valuable information to solve your audience’s problems. This gains trust.
Blogging has great advantages and here are the most important:
- 1. Blogging companies get up to 55% more Traffic
- 2. Blogging companies get up to 97% more Inbound Links
- 3. Blogging companies get up to 434% more indexed pages in search engines
- 4. Blogging companies get up to 25x times more business leads
All of this above builds trust and increases brand visibility. As a result this brings more interested people to the offers and can increase revenue in the long term.
Many marketers out there still think that a Facebook “like” is a proof of customer loyalty. Or when the do promotions and give coupons and freebies this will help to tie customers to their brand. But the “like” button is mostly clicked by expecting a reward to do so.
An increasing number of people who like a brand page are looking for valuable and helpful content.
COLLOQUY find out that promotions in the long run do not have an impact to customer experience!
Customer loyalty can be won and kept by encouraging them to spread the word about the brand they are satisfied with and help those customers to become brand advocates.
The today customer depends on his friends, family and social network when he is researching for new products and services on the web. Furthermore the today customer wants to be entertained and informed from brands and not overwhelmed with sales pitches.
Customers want brands to listen and to respond to their needs, wishes and complaint because this is what makes them feel understand.
The top five most popular things customers expects from a brand are:
- 1. Providing a great 24/7 customer service
- 2. Rewarding them for purchases, their feedback and referrals they bring in
- 3. Sending them exclusive and relevant offers and specials
- 4. Provide them with personalized products and services
- 5. To know them when they visit or call a brand
How can you utilize those above information to set your business apart from your competition and to fulfill your customer’s needs?
Ask yourself, what will future customers find about me when they research for products and services on the web which I have to offer also?
When the above described customers ask friends and family for recommendations on products and services, will they recommend you or your competition?
As people go online to research, and customers want to be informed and entertained, what do you do to inform and/ or to entertain your existing and future customers.
In simple words, how do you separate your brand from the competition?
To separate your brand from your competition you need to understand that those above stated five points are your business advantage when used wisely. When you are able to improve these points than you will be always several steps ahead of your competition, but only as long as you do not stop improving what you do!
Inbound marketing offers you a strategic and smart approach to be and to stay several steps ahead of your competition.
Inbound marketing is the marketing strategy that focuses on getting found by customers when they research online for products and services your business also has to offer.
With inbound marketing businesses “earn” their way to the customer and his loyalty, by publishing helpful information on a blog, in social media and forums.
Inbound marketing includes: Content creation like blogging, video, photo, whitepapers, eBooks, podcasts, press releases, comments in social media and other blogs and forums, Social media two way communication, lead generation, lead conversion, lead nurturing and closed-loop analysis.
Infographic: Inbound Marketing
Inbound marketing can help you to:
- A. Save up to 62% of your marketing budget in the long term
- B. Make you stand out of your competition
- C. Generate a massive amount of qualified and hot business leads
- D. Improve your lead conversion rate by up to 55%
- E. Increase your loyal customers and sales
What do you think are you willing to take the effort by doing the above?