Posts Tagged ‘Building Brand Authority’

How to Drive More Facebook Traffic to Your Website

facebook art marketing webinar1 300x220 How to Drive More Facebook Traffic to Your WebsiteThe overwhelming majority of brands operating on Facebook don’t actually use Facebook to sell their products and/or services.

They use the site primarily to build up an interested audience, to drive brand awareness and reach, and to get hordes of people into their sales funnel.

Facebook is basically a complex advertisement in this sense, and the actual selling takes place offsite. Because of this, many social media marketers are constantly looking for ways to use Facebook to drive traffic back to their main website.

Some are building tremendous Facebook followings, with tons of fans and plenty of engagement, but they’re still having trouble getting people to follow the brand outside of the network.

Here are a few tips to help you drive Facebook traffic directly to your website.

Tips for Using Facebook to Drive Your Website Traffic

1: You Have to Present It!

Believe it or not, some people marketing on Facebook don’t think to include a link to their site in the material they release. Sure, they’ll link to their site in their page’s “About” section, or they’ll mention it in a roundabout way in some other location on the site. But when it comes to actually backlinking the site inside of some update, they neglect to do so. So the first step in getting Facebook traffic to your site is to provide your audience with the destination. This isn’t going to solve the issue by itself, but it’s important that you present people with the destination you want them to reach.

2: Post About Your Site

Maybe you’ve been posting backlinks to your website yet still can’t get traffic there. That’s always a big issue on Facebook, mostly because people need to know a little bit about the destination before they click. At this point in the Internet’s tenure, too many Trojans have been downloaded by too many users for everyone to simply click a link they don’t recognize. So earn some trust and build some interest by actually posting about your site. Have you updated the pages over there? Leave a post about it on Facebook. Perhaps you’ve decided to launch new products, to post new reviews, etc. Write about it in social media and inform people about your site.

3: Make Linked Content More Engaging

Another great way to get people to actually click-through when they see that site link is to create content that’s much more engaging. Content that people Like, comment on and share is also content that people are going to click-through in higher rates. This is where you need to get interesting. Don’t focus on just a little bit of print, like “Click this link.” Be creative. Post video clips, infographics, share other people’s content, ask questions, link inside of polls and quizzes, and get people interested in what they’re reading.

4: Throw Out Some Teasers

The teaser is always a fantastic way to generate traffic. Many people have a deep-seated need to find out what’s on the other side of that classic “knock-knock” line or to shout out “two bits!” after hearing “shave and a haircut.” The teasers really get people going. A question as simple as “Was this a good use of my time?” or “Is it worth the money?” can get people scratching their heads and ready to find out what those teaser questions are about. Or you could go another route and give half of a story, with the line “Here’s how you find out more,” or something along those lines. Tease, and they will come.

5: Be Generous With Your Promotions

Facebook is unique in that you can host a wide range of contests and promotions directly from the site, not needing anything else but perhaps a mass mailer to deal with all the responders. However, Facebook is also used best as an advertising tool. In other words, you can use the social network to inform people about a contest, but you can host it from your main website. This is going to draw a lot of people over. Just make sure that you’re giving them something worth visiting on the other end. Make sure you’re offering the goods and are providing fresh, relevant content to your audience. You want repeat traffic, not just one-time clickers.

As long as you can cater to an audience and strike up some interest on Facebook, you can drive this traffic directly to your website. It just takes a little effort. Make sure you’re including your links, information about your site, and that you’re providing people with a reason to actually visit. If you can do those simple things, Facebook can become one of the main sources of your site traffic.

 

About the author: 

simon campbell 240x300 How to Drive More Facebook Traffic to Your Website Simon Campbell, a writer from a Facebook ad campaign tool – Qwaya. He loves to write different topics about social media and participates in some communities and forums. You can connect with Simon on  Twitter.

 

 

 

 

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5 Critical Steps for Creating a Lead Generation Strategy

  5 Critical Steps for Creating a Lead Generation StrategyIf you want to make sure you reach all your lead generation goals, you need to make sure you have a good strategy in place.

The good news is that it doesn’t take a lot of work to make sure you’re doing the best job possible.

We have collected a list of the five critical steps you need to create a lead generation strategy that will work wonders for you and allow you to excel no matter what industry you’re working in. Keep reading if you want to learn how to make sure you see results.

Photo credits: CreateNWE – European Project

Creating a Lead Generation Strategy

Here’s a look at five specific steps you need to take to increase your lead generation numbers and get better results no matter what industry you’re in currently.

  1. Identify Target Market – The first step you want to take is to clearly identify your target market. Who are you going after? This can be further subdivided into smaller groups of people – and should be – but you want to start with a general overview of your target.

  2. Build Your List – After you know who you’re targeting, you’ll want to come up with a list of leads from various sources. This may entail researching online or learning about potential leads from people in your network.

  3. Offer Value – Before you approach people, it’s a good idea to think about how you’re going to be offering them value. If you skip this step, you’re going to find that it’s harder to get people interested in your pitch. Take the time to really think about how you can offer your different targets real value for their time or money.

  4. Create the Offers – Next, you want to make sure you come up with several different ways of pitching your offer depending on who you’re talking to on your list of potential targets. Having this information before you start trying to generate leads can make all the difference in the world. If you want to avoid wasting time, this is something that needs to be done.

  5. Target Demographic – Knowing as much as you can about your target demographic is important. For example, if you’re trying to generate leads for a six sigma green belt training class, you’re going to want to make sure you target the right people. In most cases, they’re going to fall into an age range that will make it easier to identify and target them online.

By using the five step process listed above, you’re going to have a lot better chance of actually converting leads into sales, which should be your main goal in the first place. No matter what industry you’re in, taking the time to come up with a proper lead generation strategy beforehand is essential for your success. If you have any tips or advice to add, feel free to leave a comment below and let us know what you do to increase your chances of converting leads whether they’re cold or hot.

About the author:

 5 Critical Steps for Creating a Lead Generation StrategyAdam Prattler is a consultant for search engine optimization ny and has been working since the last 6 years. With a degree in engineering and a graduation in design, he believes he has the ability to look at from every aspect, be it technology, content or design. You can connect with Adam on LinkedIn, Google Plus, Facebook  and Twitter.

 

 

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SEO in 2050: The Future is…

 SEO in 2050: The Future is...

Photo credits: Thos Ballantyne

Search engine optimization has been around since the very early days of the world wide web. Having said that, it’s gone through many changes over the years. In fact, SEO in 2014 may be unlike anything that has come before. While the basics still apply – like quality over quantity – there are a lot of other things that are necessary in order to compete. Rather than another boring 2014 predictions post, we thought we’d get out the time machine and make some long range predictions for the SEO industry.

SEO in 2050

This is not your grandfather’s SEO by any means. Here’s a peek at some of what might be happening in the SEO world in 2050 and beyond.

  • SEO Robots – While ‘bots exist online now, in the future Google and other companies will likely let real life robots loose into the world. Whether it’s their car that drives itself or something else they invent with all the robotics companies they’re buying up quickly, there’s a good chance that Google’s index will start to invade the “real world” before 2050.

  • Real Names – Anonymity on the web – truly being anonymous – is becoming more difficult with each passing year. By 2050, there’s a good chance that the only SEO that will work will be tied to a verifiable human. Perhaps Google’s army of robots will actually come to your house to make sure you are who you say you are online – and then rank you appropriately.

  • SEO Hobbyists – In the very early days of search engine optimization, it was easy for anyone who spent a little time studying to be able to see results on their own. That has changed over the years, however. Today, many SEO professionals have concentrated on one single area. The era of a jack of all trades SEO approach is over as it takes a team of dedicated people to get anything done.

  • Search Engine Wars – By 2050, there’s a good chance that the search engine wars will finally be over, with one company – probably Google – being the sole survivor. By this time, Google may have swallowed Microsoft and other companies to become a massive monopoly on a scale never before seen on the planet. Sound crazy? Wait and see what happens. Remember Demolition Man.

No one can know the future for certain, but it’s a lot of fun to make predictions – especially so far into the future. We’d like to get your input as well – something that will be very important for SEO in 2050. So leave your thoughts below and share your predictions with the rest of us. Depending on how old you are currently, you may be around long enough to come back in 36 years to see if we were correct or not.

When it comes to SEO, business professionals like Leonard Albanese are constantly learning about new methods and techniques. This helps him and others make sure their professional image online isn’t tarnished at all.

About the author:

 SEO in 2050: The Future is...Adam Prattler is a consultant for search engine optimization ny and has been working since the last 6 years. With a degree in engineering and a graduation in design, he believes he has the ability to look at from every aspect, be it technology, content or design. You can connect with Adam on LinkedIn, Google Plus, Facebook  and Twitter.

 

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Do You Panic When Facebook Goes Down?

Is Facebook Down 300x204 Do You Panic When Facebook Goes Down?If you’re a basic Facebook user and find that dreaded “Maintenance” or “Page cannot be displayed” message when logging onto the site, you might get a bit frustrated after multiple attempts to refresh. However, you’ll ultimately just go over to YouTube or Twitter to bide your time. Though what if you’re a marketer using Facebook? When you hear those two dreaded words, Facebook down, how do you handle it?

Many marketers begin to panic, and maybe for good reason. There’s a lot of time and money tied up in the site, and you can never be sure if it’s just down for a few minutes or if it will be down for days or weeks. However, there’s a lesson to be learned from the basic user out there. Don’t fly into a panic. Just bide your time and do other things. Here are a few things you can try if you find a Facebook crash in the future.

How to Handle Business When Facebook is Down

1: Vent Via Social Media

Take your frustrations to social media and use the downtime to your advantage. For instance, if you have a Twitter following, the odds are great that many of them also use Facebook and are also frustrated that it’s down. You don’t have to bash or curse the site, but you can float some tweets out there gauging the atmosphere and voicing your personal dislike of the situation. “What do you guys think about the Facebook crash?” There will probably be trending hashtags you can use, if you’re not creating them yourself, like, for example, “#FacebooksDead” or “#ConstantCrash.”

2: Track Your Data

Instead of twiddling your thumbs as if your collective hopes and dreams are tied up in one social media site, take this opportunity to perform some analytics checks and see if you need to tweak anything when the site comes back online. Take a loot at how your campaign is going, how your ads have been performing, and other key aspects of your campaign. You have a chance here to come back stronger.

3: Try Your Facebook Material on an Alternative Outlet

The reason some marketers get very angry and end up in a panic is that they had plans to use Facebook that instant but can’t now because it’s down. For instance, they may have created a new detailed post that they were sure would draw engagement. If this is a situation you find yourself in, you can wait for Facebook to come back, or you could try your luck with an alternate outlet. You might be able to draw more buzz and engagement by releasing the material elsewhere. At least think about releasing it in another location first.

4: Plan Your Reentry

When Facebook is down, you also have a good opportunity to take your time to plan your reentry. Using the tip above and assuming you had a great post ready to be launched, rethink your approach. You could create a lot of buzz by being the first page your fans see with an entertaining post about Facebook’s crash. For instance, creating a poll about how aggravated people are or something along those lines can really draw a big crowd ready to engage.

5: Speak to Your Fans Personally

If you have the contact information of some of your fans, like their email addresses or mobile information, you could send out a quick message to them and use Facebook’s status as a great talking point to start an ongoing dialogue. It also endears you more to your fans by showing a real side and a real interest in social media interactions. Facebook being down doesn’t have to be a waste in any fashion.

Facebook has great up time, solid servers, and they’re usually able to handle even the biggest updates while the site is still functioning. However, every site experiences crashes and downtime, and Facebook will be no exception in the future. So if you ever manage to encounter a crash, just remember not to panic. Use the time to engage with fans in a different way.

About the author: 

simon campbell 240x300 Do You Panic When Facebook Goes Down? Simon Campbell, a writer from a Facebook ad campaign tool – Qwaya. He loves to write different topics about social media and participates in some communities and forums. You can connect with Simon on  Twitter.

 

 

 

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Primary Research: An Effective Content Strategy for Building Brand Authority

contentmarketing 300x179 Primary Research: An Effective Content Strategy for Building Brand Authority Content marketing professionals are continually trying to find the most effective strategies for reaching their target audiences, building brand authority and establishing a strong presence on the Web.

Many digital marketers rely on tactics like search engine optimization (SEO), traditional blog posts, articles, case-studies, videos and Podcasts to disseminate their messaging and earn the attention of their potential customers. The purpose of these tactics is to provide your audience with useful information that they could not find elsewhere.

However, with so many organizations turning to content marketing, it has been increasingly difficult to stay ahead of the curve and keep the attention of your target audiences.

One creative way to avoid this growing problem is to conduct your own high-quality primary research. This strategy takes effort and time, but it could be the determining factor that raises your brand’s authority over that of your competitor. By conducting original market research, you have a way to provide unique information that is relevant to your customers and is not available elsewhere. This primary research not only has the potential to earn social shares and links, it also holds the promise of building your brand’s credibility and trustworthiness within your market.

Janna Finch, Managing Editor at Software Advice, a company that researches marketing software applications and trends, recently published an article that provides four quality examples of companies who have successfully implemented this strategy. Here is a short summary of Finch’s report:

“2013 Email Marketing Metrics Benchmark Study”

Silverpop is one of the premier marketing automation platforms on the market. It helps marketers personalize their mobile, email and social interactions with their customers. Silverpop is already considered one of the most authoritative and trustworthy brands in its market, but its “2013 Email Marketing Metrics Benchmark Study” helped solidify its leadership. This report analyzed all the email correspondence sent by 2,787 brands in 40 countries. The report looks at important email marketing metrics like click-through rates, open rates, message sizes and list churn metrics.

Silverpop not only calculated the averages, their team also included mean, median and quartile states by industry and region. This breakdown of their data made it easy for marketers to benchmark their own performance. By publishing an in-depth study on key marketing metrics, Silverpop is providing a clear signal to their customers that its brand is an authority in the market, and that it can be trusted. The company’s report also earned a great detail of social and Web exposure. The report was linked to 206 times on 48 different domains.

“2013 Search Engine Ranking Factors Survey”

For over a decade, Moz.com has been an authority on all things SEO. Their customers have come to expect high-quality research and content on a regular basis. Moz recently undertook a primary research project to help maintain its reputation and leadership in the SEO community. The team at Moz surveyed more than 120 search marketers and collected their responses on more than 80 search engine ranking factors. This survey helped build a comprehensive picture of what characteristics were most likely (or not likely) to affect the ranking of a URL on a search engine results page.

Moz presented its findings in easy-to-read graphs with filtering features that help digital marketers easily digest their research, and share their findings. They also provided easy-to-understand written summaries to further make the survey easily accessible. Moz’s report was well-executed and provides digital marketers with content they could not easily find on their own. This made it an extremely popular report that was shared extensively over the Web and social media. The Moz report earned 693 links from 199 different root domains, and more than 3,000 social shares. This level of coverage helped reinforce Moz’s authority with search marketers, and helped keep the brand at the top of its market.

“2013 Digital Marketing Optimization Survey Results”

Adobe helps digital marketers measure and optimize their content at every step of the process. It is essential that its brand distinguish itself as a leader in the marketing industry. Adobe’s report “2013 Digital Marketing Optimization Survey Results” is a great example of how their team used primary research to build their brand’s authority.

The report analyzed the responses from over 1,858 digital markets from North America, Asia and Europe. Their report highlights what digital markets think are essential to achieving success in their field. Adobe’s findings were consolidated into easy-to-read graphs and narrative summaries.

This survey was spread extensively on the Web and social media, which helped promote the brand’s authority and trustworthiness. According to a LinkedIn case study, Adobe’s report had a profound impact on its reputation with marketers. The case study found that after reviewing the report, marketing professionals were “50 percent more likely to agree that Adobe is shaping the future of digital marketing.” This case study provides great evidence that primary research can be an effective branding tool, and can help raise your company’s market leadership above the competition.

These three examples help showcase how primary research is an effective content marketing and branding tool at the disposal of marketing professionals. Undertaking a high-quality primary research project is not an easy task, but it could be what separates your brand from the rest of the pack.

Have you ever used primary research to build your brand’s authority and trustworthiness? Please leave a comment below and share your experience with us.

 

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