inbound marketing

Why B2B should use Inbound Marketing to master Social Media a measureable way

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“According to research from global consulting firm Accenture, almost two-thirds of B2B marketing executives view social media as an extremely important or a very important channel to interact with customers, partners and stakeholders. However, only 7% of the survey group felt that their organization was leveraging social media very heavily.” Due to lack of resources, […]