One of the most important factors, determining the success of your website, is the so-called SEO (or Search Engine Optimization). When developing your business website, one of the first things that you need to consider is its SEO. In the field of Internet marketing, SEO is what gives you the opportunity to spread your business. It allows you to target your customers and concentrate all of your marketing strategy on the right group of visitors. This is extremely important, since you will be able to understand all their needs. You will know what their interests are; what they want to read more or less about and how to satisfy their needs.
When it comes to SEO, there are several things that need to be said. If you want to achieve some positive results, you will have to give your visitors unique content. Useful information, that will make them visit your website over and over again.
In this article we will provide for you some further information about another very important step in the process of SEO optimization – Keyword research.
When searching for a certain service, product or information on the Internet, people tend to write the shortest description of this particular product. Usually this description is limited in one or two key words or some key phrase. In order to get in the first pages of Google, you will have to be familiar with these words. Here are some of the best Keyword Research Tools:
This is the first tool in our list. Keyword Discovery allows you to pull data from the most popular search engines and discover the best keywords. You can see the historical trends of these words and find out how effective they were. It is among the most useful tools for keyword research.
Google AdWords Tool
Here is another very useful tool. This fantastic Keyword Research Tool gives you the great opportunity to discover the most effective and currently popular keywords. You can write a certain keyword into the search bar and see a list of other popular keywords that are related to yours. This can be very useful if you want to brodaen your keyword research.
WordStream’s Keyword Tool
This great tool is suitable not only for making your SEO keyword research, but also for your PPC research. With WordStream’s Tool you can easily write some certain groups of keywords and it will immediately give you some useful suggestions. And the best part is that it is completely free!
YouTube Keyword Research Tool
Here is our last suggestion. Did you know that after Google, YouTube is the second biggest search engine? Millions of people all over the world use YouTube to watch, upload, comment and share videos. If you are a really good marketer, then you definitely know that YouTube can become a really big part of your marketing strategy. YouTube Keyword Tool is similar to the previous ones. It can give you plenty of useful information about the best keywords. It can give some really creative and functional ideas on how for your video marketing.
When it comes to WordPress optimization, people often tend to neglect the benefits of the so called ‘call to cation buttons’. These are buttons, that solicit actions from your website visitors. Usually they either lead to another page of the same website, or link to a signup, sale or download.
If you have decided to create such buttons for your website, there are a few simple steps that you will need to follow. Steps, which will make these buttons much more attractive and efficient. In this article we will provide you a short guide containing a few easy steps for creating action buttons. But first – What are the main types of ‘call to action’ buttons?
- ‘Add to cart’ buttons – These buttons are very commonly used in e-commerce websites. Very typical for this type of buttons is the use of simple wordings such as ‘Add to cart’ and ‘Buy Now’ as well as the use of icons (in most cases a cart or a bag);
- ‘Download’ buttons – It is pretty clear what these buttons are all about;
- ‘Learn More’ buttons – Such buttons are usually linked to another page of the same website, tempting visitors to look for some further information on the topic they are interested in;
- ‘Signup’ buttons – Once again, the title explains their main functions.
Of course, there are plenty of other types of ‘call to action’ buttons, but these four are considered as the most common ones. So, if you want to optimize your website by adding such buttons to its overall layout, the first thing that you will have to do is consider the best type for you. Are you trying to sell your products? Do you offer some other type of web services, that require a website registration? All this matters when it comes to creating ‘call to action’ buttons.
Tips on how to create effective ‘call to action’ buttons!
1. Make it big!
The size of your call to action button has to be considered very carefully. It has to be notable and big (in fact, the biggest on the webpage). However, be careful not to overcrowd the page. Otherwise you will achieve just the opposite effect.
Make it colourful
The colour of the button is another very important thing. It has to stand by so perhaps the best solution is to choose some contrasting colour to the background. Of course, you will have to consider it according to the overall colour scheme of the page. Otherwise it can spoil its good look.
Keep it clear and simple
Once you have chosen the basic colour and size characteristics of your ‘call to action’ button, you will have to consider the word (or phrase) that you will place inside of them. Remember – simplicity is the key to success. Try to choose something, which will be both attractive to your visitors and will give them enough information.
This is our last tip. Whitespace is an essential element when comes to making your button notable. Especially if it is small or pale coloured. It works as a frame for the eyes, separating the button from the main colour of the background.
Author Bio: Rose Finchley is passionate freelance blogger keen on topics about technologies, Internet and blogging. She currently maintains the site of Sparklingcarpets and she loves her love.
Online business is full of competition.
When people visit your blog or website searching for products, they exactly wanted to know what exactly they wanted to do next.
Your call to action should provide your visitors with the next step for them to get their required information.
It is important to have your call to action statements and call to action forms crystal clear so that you can drive more sales from your online business.
Developing Call to Action Statements
Effective call to action statements should be clear, obvious, and provide something that visitor is looking for. While having a Call to action statement button that says “Contact Us” is one option, it is also better to have a simple contact form that can grab the lead instantly.
Top Call to Action Buttons that can increase your sales drastically
Some examples of calls to action buttons which can drive huge sales to your website are given below:
Sign Up for our Newsletter
Generally people are interested for getting latest news. Sign Up for Newsletter helps to gather more prospects which can convert into leads in future.
Buy Now buttons next to your products
It should be simple for visitors to purchase products that they like instantly rather than searching for buy page. Place simple buy now buttons next to your products that redirects to your check out page.
Follow Social Media Communities
Another interesting call to action button is to follow social media sites. In this way they stay updated about your business and visit your website when they found an interesting content related to your website or business.
Useful Videos about your website products
Some useful videos which are helpful to readers and visitors helps them to drive them back to your website when they need them. This helps them to convert them into leads with simple buttons next to your useful videos.
Other important call to action buttons such as request for a quote, free E-book give away helps your business to drive traffic.
Marketing takeaway tip: Having call-to-action buttons visible throughout your website helps your visitors attracted and making them specific to that page make them most compelling to visitors. If you don’t have clear call for action buttons for your website visitors, you may lose important sales leads for your business online.
Let me know what you think and comment below. I’d love to hear from you.
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