We live in a customer centric time powered through social media and the rules of marketing and PR has dramatically changed.
The customer chooses by himself through research on search engines like Google, with the help of friends, relatives and his social networks which product to buy and which not.
Then it counts what and if he can find your business on the web.
Marketers need to understand that most people do not go online to buy something. The primarily go online to research for products and services. This is valid for B2C and B2B!
Businesses who publish and share content on the web do not only increase the number of “digital outpost” but moreover increase their visibility and build trust with the future customers. Trust is the main motivation to buy. When your audience trusts you, then you they are willing to do business with you.
Trust can only be build with a long term approach, because what you publish reflects what and who you are.
With great content you position your business and the people of your business who create the content as trusted experts in your field. Content Marketing is great to build your online reputation.
Here are some marketing tips you can use right away.
Give away free content
Give away free content in form of a corporate blog where you write about topics your audience is most interested in. You can get great ideas for blog articles when you go through email and support requests. This will give you a ton of possible blog article topics.
You can also take a camera and explain a task, for example how to use one of your machines and what to take care of. Or you can use photos and testimonials of satisfied customers and publish them too.
You need to invest time/ money to produce content
To find the time to produce remarkable content is the most common problem business face. But as you need to spend time for your business you also need to understand that marketing and content creation is an important part of your lead generation. Therefore you need to set time free to produce remarkable content which will attract new customers to your business.
No matter if you do it by your own or you hire an Inbound Marketing Agency, content marketing is not free. You have the choice, do you want to invest your time or do you want to set a marketing budget and hire a professional Inbound Marketing Agency.
Give away GREAT content
Great content is valuable. It is worth reading and sharing it. Therefore you need to be specific with information which should benefit your future customers. Don’t be afraid to give away “secrets” because this kind of content attracts the most people. And be the end you are the professionals and the future customer will turn to you when he is ready to buy.
Infographic: The Rise of Content Marketing
Six great reasons to consider content marketing to generate more business
Companies who operate a corporate blog on frequent base get …
…up to 55% more Traffic than companies who do not blog
…up to 97% more Inbound Links than companies who do not blog
…up to 434% more indexed pages in search engines than companies who do not blog
…up to 25x times more business leads than companies who do not blog
Companies utilizing content marketing strategy report an up to 2,000% lift in blog traffic and 40% boost in revenue.
Every businesses which ignores these facts will vanish in the dust of today’s networked and quick economy and that’s good.
Online Business has developed tremendously in recent years. To promote business online, there are many important marketing strategies adopted by companies to generate revenue for their business. Closed loop marketing is one efficient marketing strategy that is key point in generating quality business leads and revenue for organizations.
About Closed Loop marketing
A successful company online is the one which manages its Closed Loop Marketing effectively and strategically. For large companies, inbound marketing experts help to maintain stability over their Closed Loop Marketing strategies and thereby generating Quality Leads for business. But what is this Closed Loop Marketing which helps businesses to develop faster and securely? This article gives a glimpse of Closed Loop Marketing and advantages of using it with the help of marketing experts.
In every business there is competition and company’s invest huge money in generating quality leads. While generating leads is one part of the marketing strategy, the other part is to maintain the marketing budgets by using latest technology and marketing tools.
4 Phases of Closed Loop Marketing
Closed Loop marketing is one of the effective online marketing strategies that help companies to decrease marketing budgets by providing strategic lead generation reports and giving powerful tools for the sales team to increase their lead generation capacity.
One advantage of Closed Loop Marketing is that it increases the Sales of the company as well as giving more freedom for marketing team to generate Quality Leads through proven marketing tools.
There are 4 phases of Closed Loop marketing which in simple words are
- 1. Managing your Visitors and track them
- 2. Check visitor’s requirements and interests
- 3. Generating visitors and leads database using powerful marketing software’s
- 4. Converting leads into customers through a lead nurturing process using powerful Customer Relationship Management software.
Let’s briefly discuss about these four essential steps that helps in a successful inbound marketing strategy.
Step 1: Managing your Visitors
Every company online have lead capture pages and useful content that drives traffic to their website or business online. There are many marketing software’s and tools available online that help you to identify and track the visitors location, source of visitors and give information related to your visitor information.
Marketing experts advise using tracking URL’s for each of these sources so that it is easy to identify the main sources of traffic to your business. This is the first step of closed loop marketing that would be helpful in generating list of visitors who are interested in your business.
Step 2: Identifying visitor’s interests
One of the important parts of closed loop marketing is to identify the difference between the visitor and lead. Many visitors arrive through blogs, social media, pay per click campaigns and other ways of marketing as they are interested in your business.
Once they have a good impression and re-think of visiting your business, they provide their information either subscribing or giving information through lead capture forms.
Step 3: Generating visitors and leads database using powerful marketing software’s
These leads are potential for revenue growth of your business and for increasing customers for your company. By generating separate database for your leads and visitors through powerful marketing software’s, you can concentrate more on sources which have maximized your visitor to lead conversion.
Step 4: Call to action using powerful CRM software
Once you have your lead database, it is up to the CRM software’s and the sales team to put their efforts into action in the final step of Closed Loop Marketing.
Customer Relationship management software’s helps to do lead nurturing and in maintaining synchronization between the sales, marketing and customer support teams which are the critical part of customer’s interaction. There are many CRM software’s that are available in the markets that are recommended by inbound marketing experts according to the business niches.
Infographic: Social CRM Evolution
Start using closed loop marketing for your business by hiring inbound marketing experts who can help you in increasing business revenue and potential leads.