A MarketingSherpa research found out that creating content is one of the most effective tactics for improving a website’s SEO.
User-Generated Content encountered for Organic search up to 10%, and lead conversion up 125%.
Companies who create content, operate a corporate blog and update it frequently have 55% more website visitors.
57% of companies which operate a corporate blog report to have acquired new customers through their blog.
Blogging gets companies 55% more Traffic and up to 97% more Inbound Links. Companies who blog get 434% more indexed pages in search engines and up to 25x times more business leads.
Video Content Creation
Business who utilize video content creation, encounter up to 300% more monthly unique visitors, and 100% longer average time-on-site per visitor. The average time spent on pages with videos is 3-minutes. Generating video content increases search engine traffic by 157% and page views by 63% unique visitors by 100%.
User generated reviews on ecommerce sites
Content marketing ways like product ratings and reviews are proven to increase conversion rates on product pages.
Visitors of ecommerce pages should be able to include pictures and videos with their reviews. The way like sited as eBay and Amazon do to provide an overall rating are additional ways to increase website interaction.
The value of reviews increases as they are moderated within a short time period of about 24 hrs.
Also sharing these reviews to social media sites like Twitter, Facebook, Google+ and other is a great way to distribute this user generated content.
Infographic: The Rise Of Conten Marketing
All above activities are visible to search engines and can lead to a massive growth in traffic.
Creating content takes time, money and expertise. When you need inspiration on which content your audience is interested in, just ask them and they will tell you.
Online business should be ready for competition from competitors.
Competitors may use different marketing strategies that may capture your leads.
So companies should plan their marketing strategies and build an effective marketing plan to stay ahead of their competitors.
One efficient marketing strategy is to write white papers and attract leads towards your landing pages.
This article describes how to capture leads by crafting effective white papers.
What is a White Paper?
Writing a informative white paper isn’t easy. And creating a white paper that attracts leads is more difficult as it should not be like a marketing product. Although there is no standard definition for creating a well formatted white paper, different people develop them in various styles and content.
White papers are usually developed concentrating on a specific topic and providing indepth information of that topic. It is just like a research paper written by researchers which is published in web to show your expertise.
Now companies are using white papers as an effective marketing strategy to capture quality leads.
How are White Papers written to capture leads?
White papers generally provide meaningful information for readers who are looking for a specific topic. Whitepapers cover in depth information regarding a particular topic which makes readers attracted towards them. Generally a white paper is around 5 to 20 pages and it covers major topic.
Tips for writing Potential White papers
White papers provide in-depth information related to particular topic. Different people write white papers in different styles. In whatever style it is written, white papers ultimate aim is to provide meaningful information to readers and also provide options for businesses to capture leads.
White papers are written in professional manners and also on a serious tone. Don’t make readers bored by promoting your products in between white papers. Use white papers as your source of marketing at the beginning phase itself by promoting them for free and getting lead information.
Success of generating leads with white papers is through good landing pages. Landing pages help in generating quality leads before they download your white paper.
Whitepapers helps you to get recognized online. Make your white papers substantial and show your expertise in the field by writing potential white papers that are liked by readers.
Marketing Takeaway Tip: Whitepapers are potential sources for generating quality leads. Get consultations from Inbound marketing experts to get some white papers for done your business.
Do you have any tips about Whitepapers? What are they and how do you use Whitepapers for your business?
For more on writing whitepapers and capturing leads, visit the links given below:
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Social media marketing and inbound marketing is today a way of expanding businesses online.
People are today using and implementing better social media marketing tactics to get more of the positive results out there. But how can you fix that the results you are getting are positive enough.
You would be having a big question in mind about what will be your best social media success criteria for measuring your success through various social media platforms.
So to get started with, you should first of all confirm your goals and achievements. Your social media marketing should be effective enough to build an optimized web presence and gain credibility for you.
You should therefore start with the business goals that you might be seeking to meet up in near future.
Defining your success criteria for your business via social media becomes important for you if you want to gain success in less time.
Having known your goals you should define your success criteria for each and every goal and focus on them individually. Various businesses may have different goals for them.
May be you want to get more of new registrations, or maybe you are looking for getting massive amount of leads through the social media platforms.
Defining your goals and success criteria for each of them will help you in looking for each goal differently.
- You should then plan your strategies and pattern that you will implement to reach out these goals.
- You should consider on the points on how to achieve your goal from beginning to end.
- You have to also focus on better tools and processes for you that make all the things easy for you.
These are essentially needed to plan and manage your social media strategy, and processes for conducting it. This also helps you in defining your success in the social media.
You should target on your potential customers that are needed for your success.
Try to learn more about them and how they are getting you back in social media. This makes you aware of the success which is following you via social media marketing and also through various hub marketing solutions.
Do you have any tips about Social Media Success Criteria? What are they and how do use Social Media Tactics for your business?
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