Posts Tagged ‘Content Creation’
03/22/12 by Dragan Mestrovic | blogging, Content Creation Strategy, Lead Generation, Real-Time Marketing and PR, social media marketing | 1 Comment »
Social Media has proven to be a source of targeted high quality leads for B2C and B2B. An increasing number of marketers see lead generation as their greatest online marketing challenge.
Marketers which experienced the business value of social media marketing know that social media is one of their most successful and cost effective marketing channels.
Studies show that companies which relying on online lead generation are two times more profitable than those who do not. Those companies achieve an up to 62% lower costs per lead.
In social media B2B marketers are focusing mostly on LinkedIn which is the most successful channel for B2B lead generation followed by corporate blogging.
A study from Wildfire Interactive shows that social media helps grow brand awareness, increase sales and partnerships and helped to reduce marketing costs.
How can you profit from this trend?
- 1. Start a social media presence. Complete your profile there
- 2. Research for industry related B2B groups and people. Become a member and invite those people to your network
- 3. Listen to their discussions. If you have something valuable to contribute than do it, otherwise go on listening
- 4. Start a corporate blog. Write about topics your B2B audience is interested in. Share your blog articles in social media and ask for feedback for your publication
- 5. Build landing pages and offer exclusive and valuable content for download. So you generate laser target high quality industry related B2B leads
- 6. Measure your activities
- 7. Improve your activities and repeat
Read this article also: Get social to get found from your future customers
Infographic: Digital Marketing Budgets
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01/17/12 by Dragan Mestrovic | Content Creation Strategy, Get Found Online, Lead Generation, social media marketing | 3 Comments »
Google, Yahoo and Bing increasingly include results from social media discussions in their search results. Especially Google+ results are likely more visible on Google results pages. Bing favors Facebook and also search results on Facebook are also from Bing too.
But how to get into those results the smartest way?
The easiest way to get better found on search engines is content marketing. As content marketing has become the most powerful marketing strategy to increase brand awareness, trust and credibility with the audience.
As content is only a part of an integral marketing strategy there is more part of the marketing puzzle important to be used.
The most powerful internet marketing strategy which also has proven to be successful and to bring guaranteed results for businesses is Inbound Marketing.
Inbound marketing consist of content creation like Blogging, Social Media Marketing, Lead Conversion, Lead Nurturing and Closed-Loop Analysis.
Inbound Marketing has proven to:
• Save up to 62% of a businesses marketing budget.
• Make a business stand out of their competition.
• Help to generate a massive amount of leads with up to 55% higher lead conversion rates
• Increase customers, sales and revenue.
Content creation
Content Marketing has become a significant part of online marketing strategy. Content marketing has proven to be the best and most cost effective way to drive traffic to a company website and convert this traffic to leads and customers.
The most popular ways of content marketing are blogging, social media and video. Studies show that 57% of companies which operate a corporate blog get customers through their blogging effort!
Social Media Marketing
Social Media Marketing has become a powerful tool to spread remarkable content to reach a wide audience.
For companies who engage in social media and show presence in these channels can open wide opportunities to get in touch with their audience. This leads to an increase of credibility and unfiltered feedback of the target audience and can lead to an improvement of products and services.
New studies show that up to 65 percent of today’s consumers expect a brand to listen and to respond on questions, comments and complaints in social media. Studies also show that companies which use social media actively to communicate with their audience are more successful than companies who do not.
Lead Generation
Inbound marketing has a 62% lower cost per lead than traditional marketing strategies. Inbound marketing way generated leads have a 55% higher lead conversion rate than lead generated through traditional marketing strategies.
Lead Nurturing – Lead Conversion
Effective lead nurturing increases lead conversion by up to 55%. Which does not mean that lead nurturing consist of sales pitches. Moreover effective lead nurturing is also a communication process with the future client in which the lead receives helpful and valuable information too. This grows the trust and increases the chances that a lead buys when he is ready to do so, because he knows the source as a trusted and reputable one.
Closed-Loop Analysis
All marketing tasks need to be measured to ensure you are walking the right way. During this closed loop analysis you increase successful tasks measure, improve and repeat. This ensures a step by step quality increase and a gradually decrease of marketing costs up to 62%.
Infographic: Content creation
Keep your inbound marketing flexible to react on real-time news! Always keep the news in focus. As news appears they can offer a tremendous opportunity for you to jump on this bandwagon to use it as your own marketing push the piggy pack way! But you must react quickly, in real-time!
Simply be the first who tweets, shares or likes the story and also take into account to write a blog article from your point of view ASAP! This can help to increase your brand awareness.
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12/21/11 by Dragan Mestrovic | blogging, Content Creation Strategy, inbound marketing, Lead Generation, Online Reputation, social media marketing | 2 Comments »
Every business wants to succeed. But not every business is doing what it needs to succeed. As for the past years corporate blogging and social media has increasingly earned popularity because auf its successful use, there are still a majority of businesses which still do not engage in these said marketing opportunities.
During the past years inbound marketing, which consists of strategic and buyer persona oriented content creation and content distribution like corporate blogging, engagement in social media, lead generation and lead conversion through lead nurturing and measurement through closed-loop analysis has grown in popularity.
The increase of inbound marketing popularity is no fad but the outcome of measurable and proven results which studies like the MIT study certifies.
Furthermore it is a proven fact that companies which rely on online lead generation are 25 x more profitable than companies who do not.
Some examples why inbound marketing is so successful:
Content creation
Companies who operate a corporate blog and update it frequently have 55% more website visitors. 57% of companies which operate a corporate blog report to have acquired new customers through their blog.
Social media
67% of B2C and 47% of B2B companies report to have acquired new customers through Facebook. 47% of companies who use Twitter report to have acquired new customer through it.
Lead generation
Inbound marketing has a 62% lower cost per lead than traditional marketing strategies. Inbound marketing way generated leads have an 55% higher lead conversion rate than lead generated through traditional marketing strategies.
As inbound marketing strategy consists of buyer persona oriented content creation, social media engagement, lead generation, lead nurturing and closed-loop analysis; it covers the necessary areas for a successfully operable strategy.
Some suggestions to jumpstart your inbound marketing:
- 1. Identify your buyer personas. (Download this free buyer persona sheet)
- 2. Produce remarkable content (blog articles, whitepapers, eBooks, photos, video, press releases and FAQs) for your buyer personas.
- 3. Distribute your content online through your corporate blog and in social media.
- 4. The more you publish and share the better. As you increase the amount of pages of your website and blog articles you get increasingly more digital outpost to get found better online.
- 5. The more articles you publish the more opportunities appear to get Backlinks from other websites and blog who also like your publications and you will be recognizes as a trusted source.
- 6. Build relevant landing pages and clear call to action to generate leads.
- 7. Nurture those leads with important information and not with sales pitches.
- 8. Measure what you do, optimize and repeat.
Infographic: Inbound Marketing vs. Outbound Marketing
—What do you think about inbound marketing?
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10/20/11 by Dragan Mestrovic | Content Creation Strategy, inbound marketing, Off-Page SEO, On-Page SEO, social media marketing | No Comments »
Google Panda update favors websites with great and interesting content. Moreover it favors site content which people like and find it share worthy!
In the old days there have been a lot of people known as SEO experts which try to tweak websites to trick out search engines to get a better search ranking.
But these times are over. To only use tricks and fancy software does not bring you in front of your target audience. Your buyer personas will not find you with this kind of old school methods anymore.
Search engines are trying to get the best results for their users. So they are sorting out crappy and worthless sites. Search engines have become very fine tuned to differ good from bad content. And to insert some keywords here and there is not enough anymore.
Inbound marketing which uses Content Creation strategies like Blogging to publish interesting, valuable and share worthy content are on their way to dominate internet marketing and substitute the old SEO tricks.
Content is king! But only the right content for the right buyer persona will get found and attract the right future customer! This means, businesses have to take the effort to learn about their target audience a lot more than before.
To produce and to publish buyer persona oriented and share worthy content businesses need to listen to their audience and authentically show that they understand and care about them.
Businesses need to participate in conversation and in social media to gain the trust and the opportunity to market their content (blog articles, eBooks, video, photos, documents, presentations, etc.) to their target audience.
Only when companies earn the right and the respect of their buyer personas, then those buyer personas will take notice and share their content to their friends and followers on the web.
This makes the content flow through the digital world of the internet and social media and also offers the opportunity to get indexed by search engines and given out as search results when future buyers are researching there.
The more buyer persona oriented, valuable, interesting and share worthy content a company is publishing on the web, the better are the chances that this content gets shared, get s indexed from search engines and get found from people who research for these kind of products and services.
— Your goal should be to become an authority of your industry, a trusted and valuable source to look for important and helpful information. —
This will increase your brand value and your reach. And in the same time the people who listen when you speak – publish content. This makes it easier to build relationships and to get long lasting business ties.
Companies who publish remarkable content increase their chances to get new business by up to 60%. Studies show that companies who blog can relate about 50% of their new business to their blogging activities.
To produce valuable and share worthy content is not a difficult thing. Each and every business has a lot of sources inside to produce such content. Sources like email requests from customers and the answers which they got make great blog articles.
- - To showcase products how they work and the potential through vide is another great way to produce remarkable content.
- - To write how to and publish them will help your future and existing customers.
- - Every time a company achieves a milestone, big or small, this is a reason to write and publish a press release.
The possibilities are endless. Just use your creativity to produce great content. Look through other industries how they do and market content and use them as an inspiration.
How about you? How do you utilize content creation to gain a competitive advantage?
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06/14/11 by Dragan Mestrovic | inbound marketing, landing pages, Lead Generation | No Comments »
It is no secret that companies who publish valuable content on the web get more attention from their existing and potential customers.
Companies that utilize the opportunities of publishing valuable content get more attention, traffic and generate more leads.
As attention of the target audience is important to gain trust and credibility, the best way to do this is to show expertise and to be helpful.
Companies that publish content online in their corporate blog and social media make them self more visible to their target audience.
Search engines like Google, Yahoo and Bing are indexing the content which is distributed online through social media and increase the chances for a company to get found when potential customers looking for products and services they also have to offer.
A HubSpot study made of data of 4,000 companies shows: The more content you have the more traffic you get. This evaluation shows that companies who blog daily (20x a month), with 400+ indexed pages and 31+ landing pages get the most traffic and leads online.
Here are some tips how you can produce content and landing pages to increase, traffic and leads
Look out for content sources and ideas in your company.
Useful sources to get content ideas are:
— FAQS
— HOW-TO’S
— WHITPAPERS
— E-BOOKS
— VIDEOS
— BLOG!
— SUPPORT REQUESTS FROM CUSTOMERS
With these valuable sources you can do 300 word blog articles or write How-to papers or do videos which you put behind landing pages to generate business leads to help your customers to solve their problems and to show your products in action.
Engage all employees to produce helpful content with your target customer in mind. The more employees are engaged the more content your company has to offer.
The more helpful content you produce the more your chances will increase to position on the web to get found when people are looking on the search engines for products and services which you also have to offer.
You simply increase your visibility and get you better found from your target audience!
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08/19/10 by Dragan Mestrovic | Content Creation Strategy, On-Page SEO, social media marketing | 4 Comments »
One of the toughest challenges for creating effective web presence is content promotion.
If you want your content get seen and read by other like-minded people then you have to promote it by posting in the places where you can find people who are interested in your content and respond and SMM or social media marketing is one such marketing method which is best opted for promoting your content.
Creating the useful and compelling content and then promoting should be the first and the foremost part of each and every blogger and webmaster for getting success.
Creating the compelling content is not enough
If you have created a most compelling content which you think is liked by everyone, then you have completed one step successfully in respect to your objective of marketing.
Now you have to promote it to get it seen and read by others. You can use various different methods of online marketing to promote your content like search engine marketing and social media marketing.
Promote your content by social media marketing
Social media platforms are popular forms of communications nowadays. Inbound marketing solutions can help you out in getting your content seen to great number of people simultaneously and help promoting it effectively.
This traffic from social media marketing has the power of turning out your traffic into massive amount of leads.
Promote your content by search engine marketing
Search engine marketing is also used to promote your content by using various tactics like link building, link exchanges and some more.
Optimized web design marketing is also helpful in promoting your useful content. But remember linking to pages that aren’t relevant won’t help to increase traffic or boost page rankings at all.
You can hire a SEO expert and a company which helps you out and fulfil your need for the SEO and SMM together. These works on social media marketing agreement and you will be paying them regularly for getting the desired results and for massive lead generation.
Do you have any tips on how to promote content in Social Media? What are they and how do you promote content in Social Media for your business?
Let me know what you think and comment below. I’d love to hear from you.
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04/01/10 by Dragan Mestrovic | Content Creation Strategy, landing pages, On-Page SEO | 2 Comments »
How To Double Your Sales with A Website Re-design
Success of any business online depends on some important aspects like website design, Search optimization strategies, Internet Marketing strategies and hosting solutions. These are the important strategies that will mainly affect the search engine rankings and getting the website found in search engine results.
Website Re-design is nothing but designing website in such a way that it will provide more effectiveness for your company’s social media marketing strategies and lead generation campaigns.
Internet Marketing Strategies and Lead generation campaigns are to be properly monitored for improving your products sales and generating new leads. To properly track the leads, website should be designed with the latest tools available in market. Some of the best ways to improve your sales with Website Re-design are given below:
Tips to Improve Sales using Website Re-design
Here are some of the simple tips which can be implemented to boost your website in increasing sales and providing more effective lead generation campaigns.
Developing Content and Identifying Keywords
Content plays a major role in the success of your product. Identify the right keyword for your product and develop content in such a way that main significance will be on the keyword which ultimately results in more search results for the particular keyword. Identify the long-tail keywords which are generally used for your products and start developing content to get recognized in search results.
Get specialist SEO consultant for your website
SEO experts are available in Internet which can help you in identifying best methodologies for your products. Use them to get your products market online and as it is a onetime cost, you can always afford for it.
Identify the best Internet Marketing Strategy
Identifying the best marketing strategy for your products is important. Your SEO consultant can help you in identifying the best marketing strategies for your business. There are many effective Internet Marketing strategies online which can help in boosting your business online.
Monitor and Measure
Once you have started implementing marketing strategies for your products, it is important to constantly monitor your marketing strategies. See which marketing strategy is yielding more results and which brings more customers for your business. Measure which marketing strategy is bringing more leads from your customers and increase those working tactics to double your sales.
For more information related to website re-design and increasing your sales, visit the links given below:
Let me know what you think and comment below. I’d love to hear from you.
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