Posts Tagged ‘content marketing’
04/25/13 by Christian Arno | Content Creation Strategy, Content Marketing, Get Found Online, Lead Generation, Local Marketing, Online Reputation | No Comments »
Wh
en creating content, it pays to think big. Publishing online gives us access to a readership that’s almost too large to imagine. Do it right and your words could be read by people in places you might never even have heard of.
While a global readership might seem like something most of us dream of, with a little know-how it’s something that you too can achieve.
Decide Who You Are Talking To
When you write for the web, you aren’t just pushing out content at random. You are engaging with others, convincing them to buy into your idea or product. With this in mind, it helps to know who you are trying to reach and which parts of the world you want to expand to.
For example, your ideal reader could be a female entrepreneur, or you might want to address a young music lover. Going global makes your pool of readers much larger, so your female entrepreneurs might include women in Brazil, and your music loving youth could be reading in East Asia.
Keeping a tight focus on your target demographic as you go global will let you reach more of the kind of people that interest you. It also helps your budget go further. Are you looking to connect with female entrepreneurs in South America but less so with similar women in China? Then make your content culturally and linguistically suited to the South American readers, instead of spending time and money trying to reach everyone.
Embrace the Multilingual Web
Forget the idea that everyone online speaks English. Although English is often used in the corporate world as a linguistic go-between, internet users are a far more diverse crowd. The web is also more informal and driven by social connections.
Even people in countries who have strong English skills as a second language will prefer to engage with others in their native tongue. In fact, a 2011 survey by the European Commission found that although 48% of non-English speaking Europeans occasionally read English-language content, 9 out of 10 users preferred to visit sites in their own language.
This makes translation of your content a priority. Make good use of your budget by first figuring out which languages need to be top of your list. In our South American example, Spanish and Portuguese would be essential for getting your message across. If Europe is your key market, you’re likely to find German or French better languages to start with.
Take Languages Seriously
If you don’t get serious about translation, your foreign-language readers won’t get serious about your content. They will be too busy laughing at your language slips, if they stick around at all.
We all know of corporate giants who managed to offend or became a laughing stock thanks to poorly-translated slogans. The rest of us needn’t think we will do any better. Unless you are genuinely bilingual and up to date with current usage, you will miss hidden meanings. It’s also easy to opt for what seems the right word choice, when in fact it means something entirely different (for example, in German the word Gift means poison).
Native speaker knowledge will make sure you don’t sound out of touch or leave readers confused. Accurate linguistic choices will also help your SEO by keeping your keywords relevant. Cutting corners here, on the other hand, could leave search engines as confused as your foreign-language readers.
Understand Cultural Differences
The 2012 Edelman Trust Barometer reveals that while people worldwide are becoming less trusting of what they read, ‘a person like yourself’ has become the most trusted source of information. Your job is to be that trusted person to your reader, no matter where in the world he or she is.
Localization is an essential part of becoming ‘one of us’ in another culture. Using words and expressions that local people use makes your content more accessible. Being in touch with important cultural events or hot topics can be useful too. Of course, offending people is never a good idea and cultural knowledge also can guide us around dangerous topics or inappropriate language.
Show You Care
Now that you’ve opened up your content to overseas readers, make them feel welcome. Avoid anything that places your English speaking crowd above foreign-language speakers. For example, aim to respond to all comments, not just those in English. If you offer a way for people to contact you, make sure it doesn’t exclude certain time zones or languages. Showing you care about all your readers helps you to build a good online reputation.
Write with other cultures and languages in mind and you’ll be saying Wilkommen, bienvenido and yōkoso to international readers in no time!
About the author:
Christian Arno is the founder of Lingo24, Inc., one of the world’s fastest growing translation services. Launched in 2001, Lingo24, Inc. now has over 180 employees spanning three continents and clients in over sixty countries. In the past twelve months, they have translated over 60 million words for businesses in every industry sector, including the likes of MTV, World Bank and American Express. Follow Lingo24, Inc. on Twitter: @Lingo24.
03/08/13 by Dragan Mestrovic | blogging, Content Creation Strategy, Content Marketing, Lead Generation, Online Reputation, Real-Time Brand Massaging, Real-Time Marketing and PR | No Comments »
Did you asked yourself what future customers will find when they research your industry for products and services you also have to offer, will they find you or your competitor?
Millions of businesses competing for paying customers and it have become a difficult task for most of them to stand out of the crowd and to make future customers aware about their offers.
Content and social media have become successful ways to get attention from future buyers.
On the web you are what you publish… What are you?
–David Meerman Scott
Original content builds you trust, customer loyalty and can position your business as trusted experts in your field.
Content marketing has established as a powerful way to engage customers. An increasing number of B2C and B2B marketer are faced with the challenge to produce and publish buyer persona oriented interesting and remarkable content to attract customers to their products and services.
There is no question content is king! And Remarkable and helpful content brings customers and business direct to your front door the smart and cost effective way, this is for sure!
New studies show that companies utilizing the content marketing strategy in a serious manor report an up to 2,000% lift in blog traffic and 40% boost in revenue!
Infographic: A Brief History of Content Marketing
Moreover remarkable and helpful content is also a great way to build trust and customer loyalty. It offers the so called value ad for customers.
An open minded communication culture and authenticity mixed with credibility beats any old school – yesteryear nonsense marketing and saves your business a truckload of marketing cash!
The great success of content marketing is the result of giving away valuable information – remarkable content for free to attract the RIGHT people to your business like a magnet in an ongoing and steady growing stream.
Content marketing works 100% for any industry and business!
Content marketing can also work for you to attract new customers to your business like a magnet is you are willing to do it right!
The best way to start content marketing for business is to start a corporate blog.
But how and where to get the ideas to write remarkable blog articles who drive visitors to your business?
Here are five ways you should use to get blog content ideas:
1. Set up Google Alerts with your industry keywords
2. Search Blog Directories for your industries topics
3. Subscribe to other industry related blogs and on articles there
4. Go through your customers email communication, especially service, product and support questions
5. Participate in industry related social media groups and forums
These five points will bring you a ton of content ides to write helpful articles for your recent and future customers.
And yes, this is additional work but it is worth every minute you invest in your content marketing.
By taking this challenge you can expect these advantages for your business:
- Blogging companies get up to 55% more Traffic
- Blogging companies get up to 97% more Inbound Links
- Blogging companies get up to 434% more indexed pages in search engines
- Blogging companies get up to 25x times more business leads
…and more LEADS mean more revenue! It’s up on you.
10/09/12 by Dragan Mestrovic | Content Marketing, Lead Generation, Online Reputation, Real-Time Marketing and PR | No Comments »
Millions of businesses competing for paying customers and it have become a difficult task for most of them to stand out of the crowd and to make future customers aware about their offers.
The customer chooses by himself through research on search engines like Google, with the help of friends, relatives and his social networks which product to buy and which not.
Did you asked yourself what future customers will find when they research your industry for products and services you also have to offer, will they find you or your competitor?
How many people hit your site and how many business leads do generate daily?
Businesses who publish and share content on the web do not only increase the number of “digital outpost” but moreover increase their visibility and build trust with the future customers. Trust is the main motivation to buy. When your audience trusts you, then you they are willing to do business with you.
Actually the best way to increase visibility is content marketing. With content marketing businesses demonstrate thought leadership; prove themselves Trustworthy and Boosts SEO by increase Backlinks to their website.
Remarkable and helpful content is also a great to build customer loyalty. It offers the so called value ad for customers
Content marketing has established as a powerful way to engage customers. An increasing number of B2C and B2B marketer are faced with the challenge to produce and publish buyer persona oriented interesting and remarkable content to attract customers to their products and services.
A seriously executed content marketing strategy can be responsible for 25x times more business leads and boosts your revenue by up to 40%!
With great content you position your business and the people of your business who create the content as trusted experts in your field. Content Marketing is great to build your online reputation.
Here are some marketing tips you can use right away.
Give away free content
Give away free content in form of a corporate blog where you write about topics your audience is most interested in. You can get great ideas for blog articles when you go through email and support requests. This will give you a ton of possible blog article topics.
You can also take a camera and explain a task, for example how to use one of your machines and what to take care of. Or you can use photos and testimonials of satisfied customers and publish them too.
You need to invest time/ money to produce content
To find the time to produce remarkable content is the most common problem business face. But as you need to spend time for your business you also need to understand that marketing and content creation is an important part of your lead generation. Therefore you need to set time free to produce remarkable content which will attract new customers to your business.
No matter if you do it by your own or you hire an Inbound Marketing Agency, content marketing is not free. You have the choice, do you want to invest your time or do you want to set a marketing budget and hire a professional Inbound Marketing Agency.
Give away GREAT content
Great content is valuable. It is worth reading and sharing it. Therefore you need to be specific with information which should benefit your future customers. Don’t be afraid to give away “secrets” because this kind of content attracts the most people. And be the end you are the professionals and the future customer will turn to you when he is ready to buy.
09/18/12 by Dragan Mestrovic | Content Creation Strategy, Content Marketing, Online Reputation, Real-Time Marketing and PR, social media marketing | No Comments »
The traffic to your offers online decides about the value and the volume of your business leads.
Are you in control of your traffic and the volume of your business leads? Do you think you can be in control of your business leads and revenue?
I have a message for you: You can be in control of your business leads and revenue!
There is a way how you can increase qualified traffic, business leads and revenue. Content marketing!
Content marketing has become a powerful way to engage customer’s right where they stand.
To share published content in social media is not enough. Content creation and content marketing as a holistic strategy must be performed on regular basis to gain measurable and profitable results on the long term.
Businesses brand them self by creating and publishing original content. Businesses that create and publish remarkable content on the web and in social media:
• Establish thought leadership
• Elevate brand visibility and buzz
• Boosts SEO
Content marketing improves the search engine rank and the content has more chances to get shared on social networks, which also improves brand reach and direct more future customers to landing pages where they can convert to qualified leads.
By generating interesting and remarkable content other blogs, news sites will link to the businesses website and blog which increases the Page Rank and improves the search engine visibility.
Companies utilizing content marketing strategy report an up to 2,000% lift in blog traffic and 40% boost in revenue.
Infographic: The Anatomy of Content Marketing
The best way for businesses to start with content marketing is blogging!
Companies who operate a corporate blog on frequent base get up to:
• 55% more Traffic than companies who do not blog
• 97% more Inbound Links than companies who do not blog
• 434% more indexed pages in search engines than companies who do not blog
• 25x times more business leads than companies who do not blog
08/29/12 by Lauren Carlson | Content Creation Strategy, Content Marketing, Marketing Automation | 2 Comments »
Recently, we posted a video with Eloqua’s Joe Chernov that discussed the various ways marketers miss the mark with content marketer.
As a follow-up to that, the folks at CRMSoftware.TV sent over another interview where Joe offers some advice to those just getting started with content marketing
You’ll have to watch the video to learn all of his tips, but we’ve highlighted our three favorites below.
— Develop “buzzword-free” writing skills. At the risk of offending the PR crowd, it is important for content marketers to know how to write in a non-PR way. What that means is ditching the buzzwords and using language that people can understand and ultimately connect to. This is an area where new graduates have a leg up. Their language hasn’t been corrupted by industry jargon, so they are more inclined to communicate ideas in a more straightforward way.
— Display good business judgement. Many young marketers pride themselves on their web savvy. They are on Twitter, Facebook, Tumblr, Google+ and myriad other online networks. However, it is important to remember that your activity on those networks is a reflection of you as a professional. Joe suggests that you approach your activity with this mindset: “If Google is your resume, what does that say about you?”
— Keep it brief. An oft heard phrase is, “Brevity is the art of lingerie,” but it’s also the art of content. Joe addressed this somewhat in the last video, but it begs being mentioned again – keep it short and sweet! Just because you use 100 words to explain something doesn’t mean you should. It’s far more impressive to do it in 10. Content marketers should keep this in mind when creating content, remembering that today’s buyer consumes information at a much more rapid pace and doesn’t have time (or patience) to sit through a 10 page whitepaper.
For the rest of the tips, check out the video below.
Lauren joined Software Advice in 2010 as the CRM Market Manager. Currently, she is the Producer and Content Manager for CRMSoftware.TV, a new site designed to be like Hulu for CRM Software. She writes about various topics related to CRM software, and often reports live from major industry events. She has particular interest in marketing automation and social CRM, and her work has been featured in Forbes and The New York Times. When she isn’t covering the software industry, you can find her running at Town Lake with her dog, Sophie, and singing at local Austin venues. She is a graduate of the University of Texas with a bachelor’s degree in journalism.
Get in touch with Lauren:
08/28/12 by Dragan Mestrovic | inbound marketing, Lead Generation, Real-Time Marketing and PR, social media marketing | No Comments »
Recent stats show that those marketers spend less than 20% of their marketing budgets on social media which includes the outreach to target audience on social sites, advertising and maintaining a social media presence.
Most marketers have or plan to increase their budgets for social media marketing by up to 25% in 2012.
Content marketing has established as a powerful way to engage customers in social media. An increasing number of B2C and B2B marketer are faced with the challenge to produce and publish buyer persona oriented interesting and remarkable content to attract customers on the web and in social media to their products and services.
The most popular channel to share content is social media. About 76% of marketers say they used a social network as the main channel for content distribution.
Successful companies use every possible communication channel to get in touch with their target audience. They are interested in what their recent and future customers are thinking and communicating about them.
This communication ability helps them to better understand and to serve their audience, which sets them apart from their competition and gives them wide advantages in their business field.
Businesses which are willing to communicate with their audience in blogs and social media show that they care about the people who spend their money with them.
Businesses which avoid an open and authentic communication in blogs and social media show exactly the opposite. Why should the customer than care about to make any further business with them?
Successful businesses in B2C and B2B have embraced the wide opportunities which blogs and social media offers to them to spread the word and to reach their audience where there are around.
Infographic: How Brands Listen in the Digital Age
08/08/12 by Lauren Carlson | Content Creation Strategy, Content Marketing, inbound marketing | No Comments »
We are marketing in an age where content is king. As a result, more and more companies and marketing teams are increasing their content marketing efforts. But, not all content was created equal. How can you discover which content is going to convert the best? And what steps should you take to develop an effective content marketing strategy.
In this video, CRMSoftware.TV‘s Lauren Carlson sits down with content marketing guru Joe Chernov of Eloqua to discuss where some marketers are falling short when it comes to content.
They also highlight several tips for marketers who want to up their content game by creating a powerful and effective strategy.
Check out their discussion in the video below.
Lauren joined Software Advice in 2010 as the CRM Market Manager. Currently, she is the Producer and Content Manager for CRMSoftware.TV, a new site designed to be like Hulu for CRM Software. She writes about various topics related to CRM software, and often reports live from major industry events. She has particular interest in marketing automation and social CRM, and her work has been featured in Forbes and The New York Times. When she isn’t covering the software industry, you can find her running at Town Lake with her dog, Sophie, and singing at local Austin venues. She is a graduate of the University of Texas with a bachelor’s degree in journalism.
Get in touch with Lauren:
08/07/12 by Dragan Mestrovic | blogging, Content Creation Strategy, Content Marketing, Get Found Online, Lead Generation, Online Reputation | No Comments »
To get found online when future customers are looking for products and services is one of the major challenges businesses are facing today.
Millions of businesses competing for paying customers and it have become a difficult task for most of them to stand out of the crowd and to make future customers aware about their offers.
Businesses need to understand that future customers B2B and B2C primarily do not go online to buy something. First they go online for research. They research for products and services and if they found something of interest they research about information about the company. They ask friends, family and their social networks for recommendations and if they know the company the have recently found.
Did you asked yourself what future customers will find when they research your industry for products and services you also have to offer, will they find you or your competitor?
How many people hit your site and how many business leads do generate daily?
Targeted traffic is a result of many tasks which need to be done before you even get the chance to get found by future customers through Google, Yahoo of Bing search.
Actually the best way to increase visibility is content marketing. With content marketing businesses demonstrate thought leadership; prove themselves Trustworthy and Boosts SEO by increase Backlinks to their website.
Remarkable and helpful content is also a great to build customer loyalty. It offers the so called value ad for customers.
The great success of content marketing is the result of giving away valuable information – remarkable content for free to attract people to your business like a magnet.
Companies utilizing content marketing strategy report an up to 2,000% lift in blog traffic and 40% boost in revenue.
This marketing system works 100% for any business!
Content marketing can also work for you to attract new customers to your business like a magnet.
To empower your content marketing start with a corporate blog!
Blogging companies get…
- …up to 55% more Traffic
- …up to 97% more Inbound Links
- …up to 434% more indexed pages in search engines
- …up to 25x times more business leads
The next steps of content creation are to craft further buyer persona oriented content like:
- - Press releases
- - Pictures
- - Whitepapers
- - How-to’s
- - EBooks
- - Video
Include a call to action in each of your content pieces. This ensures that the user exactly discovers what to do next.
Each of your content pieces is an outpost of your businesses which increases your visibility and improves trust and directs more future customers to your business.
The more content you publish on the web the more online outposts you get in exchange and your chances to get found increase. Other sites will find your content valuable and link back to it. People will share and comment on your content, which also will increase reach and visibility. You increase Backlinks and customer loyalty through content marketing. As simple as that.
07/11/12 by Dragan Mestrovic | Newsjacking, Real-Time Brand Massaging, Real-Time Marketing and PR | No Comments »
To get the word out about your business, products and your services becomes an increasing challenge in today time.
More and more businesses focus on online marketing, social media marketing and online business lead generation. They all compete for the attention of their target audience.
The buyer also increasingly research for products and services on the web and in social media. He asks his network contacts, business partner, family and friends for their opinion and for recommendation about products, services and brands.
The development of mobile devices like smart phones, tablet pc and mobile apps give them all the power to research and to buy on the fly.
This is valid for business to consumer (b2c) and for business to business (b2b) related industries. Nobody can escape this buyer centric market when he wants to stay successful in the future.
But to make a person aware of your products and services they need to find you. You need to be there when and where they are looking. How to do that?
A great way to catch a customer attention is by publishing great content. Each piece of content is an outpost of your business on the web and can help to find you when your audience is looking in social media and on search engines.
Content creation is the most successful strategy to attract the right buyer persona to your offers.
As content creation is the most successful strategy to attract the right buyer persona it is increasingly used and the quality and competition for good content is growing.
The only thing what can help businesses to set them self apart from their competition is to be and stay creative.
A recent research from Triton Digital found out that the most people still trust more Traditional Media like TV, Radio and newspaper than news and information from the internet and social media.
So it looks like that social media is obviously not the #1 news machine. What to do now?
A great way to show creativity in content marketing is to do Real Time Marketing and PR by Newsjacking.
Newsjacking is the process by which you inject your ideas or angles into breaking news, in real-time, in order to generate media coverage for yourself or your business. – David Meerman Scott
Regarding to David Meerman Scott the bestselling author the rules have changed. The traditional PR model—sticking closely to a preset script and campaign timeline—no longer works the way it used to. Public discourse now moves so fast and so dynamically that all it takes is a single afternoon to blast the wheels off someone’s laboriously crafted narrative.
And here we are!
I will not describe here how exactly to do Newsjacking. For this you should buy David Meerman Scott great book to learn the exact tasks.
But I will try to give you a small idea how Newsjacking can work for your business.
When you go through the daily media, like news on TV, radio, newspaper social media updates on Facebook, Twitter, etc. do you see sometimes news which grab your attention because they relate to your industry in any way?
We learned that still most people trust traditional media. How would it be to get piggyback on breaking news and profit from the public excitement and the life of a news story to increase your businesses reach and awareness with future customers? 
So by using the reach and the trust of traditional media you can reach far more people with your message than before. But you need to be very quick!
There is no question Newsjacking is the most creative and one of the most effective ways to get attention, and the best on it, anybody can do it!
06/20/12 by Dragan Mestrovic | Advanced Content, Content Creation Strategy, Content Marketing, Lead Generation | 1 Comment »
As many marketers and businesses I use Slideshare, DocStoc and other document hosting sites to upload content to make it available to different audiences.
For a couple of years now I used DocStoc to upload more than hundred documents for the reason of content marketing which in exchange brought me a small amount of interested visitors to our website and blog.
Today I went again to upload information to several document hosting sites and also on DocStoc. After I have done my upload successfully I discovered that only thirty documents are visible in my documents library.
I try to research what happen with the other documents which I have uploaded in the past years. Because all documents uploaded on other document hosting sites are still there, visible and deliver targeted traffic to our blog and website.
I was not able to find my remain articles so I decided to send an support request to DocStoc to clear what happen with my document where I have put time and effort to produce ant to upload to DocStoc.
Here is the email I have sent to DocStoc:
Several hours later I received a response mail from DocStoc:
Yes, you read it right. By the way you are able to read, obviously “Jane” from DocStoc was not…
DocStoc deleted my account!
Nobody asked them to do so. “Jane” from DocStoc didn’t answer my support request but deleted my work.
When I started out with document hosting sites, my first choice was the market leader Slideshare, which has been acquired from LinkedIn several weeks ago. After some research I discovered further document hosting sites and registered there to spread the inBlurbs content, like whitepapers, articles and press releases.
We use a paid Slideshare account which offers also a lead generation and analytics feature. As I used Slideshare and the other document hosting sites like issuu.com and scribd.com I never discovered any problems.
Marketing Tip: Ensure that sources where you invest time and effort to spread content are reliable to not waste your time.
Did you had the same experiences with DocStoc? Post them here in the comment section below.
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UPDATE 06/22/12: DocStoc Restored my account. Thanks DocStoc.
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06/08/12 by Dragan Mestrovic | Content Creation Strategy, Lead Generation, Real-Time Marketing and PR, social media marketing | 3 Comments »
Content marketing has established as a powerful way to engage customers. An increasing number of B2C and B2B marketer are faced with the challenge to produce and publish buyer persona oriented interesting and remarkable content to attract customers to their products and services.
A seriously executed content marketing strategy can be responsible for 25x times more business leads and boosts your revenue by up to 40%!
In a March 2012 poll of more than 400 US marketers and agencies content curation services provider Curata found that 95% had curated content in some way over the past six months by sharing a link, blog post or other content type with their target audience.
Curata results also showed that 85% of those marketers focus their main objective of content creation to establishing a thought leadership, 80% of those marketer see also brand building and buzz as a goal of their content creation strategy.
Main content marketing objectives of marketers are:
One of the most difficulties when doing content creation is the time investment. About 70% of marketers say they did not have enough time to devote to the process of content creation and content marketing. Also the marketers stated that is difficult for them to create original content to share with their audience.
Main content marketing challenges of marketers are:
- • Creating original content
- • Having the time to do it
- • Finding high quality content
- • Allocate staff to do it
- • Difficulty to measuring results
- • Securing senior level buy-in
- • Understanding how it fits in overall marketing strategy
The most popular channel to share content is social media. About 76% of marketers say they used a social network as the main channel for content distribution.
To share published content in social media is not enough. Content creation and content marketing as a holistic strategy must be performed on regular basis to gain measurable and profitable results on the long term.
Only those activities performed on a regular basis pave the way to get found online by an increasing number of future customers and keeping them coming back to company offers and information.
Infographic: The Rise of Content Marketing
Companies utilizing content marketing strategy report an up to 2,000% lift in blog traffic and 40% boost in revenue.
How to jumpstart your content marketing?
The easiest way to jumpstart your content marketing is to start a corporate blog. Blogging has great advantages and here are the most important:
- 1. Blogging companies get up to 55% more Traffic
- 2. Blogging companies get up to 97% more Inbound Links
- 3. Blogging companies get up to 434% more indexed pages in search engines
- 4. Blogging companies get up to 25x times more business leads
06/06/12 by Dragan Mestrovic | Content Marketing, Real-Time Marketing and PR, social media marketing | 1 Comment »
A recent survey from Oracle found out that a growing number of customers are reaching out to companies for support through social media sites like Facebook, Twitter, and Yelp and thought their corporate blog.
Those users expect companies to response quickly, in less than a day, to their requests. The quick response and serious reaction to requests or events which happen is an essential part to profit from the communication which breaks out. To wait hours to give comments or answers could cost the essential market and marketing advantage.
But customers do not only contact brands for support requests they also often reach out to them to learn more about new products and services. If a brand is able to publish important product and services related news exclusively to their network first this would help to improve loyalty with their network. This can also result in an improvement of revenue in the long term.
About one third of surveyed customers expect to reach a customer service representative or product expert when they reach out to a brand.
The possible benefits for companies who stick to serious social media communication can be huge. They can build a solid base to build brand advocates who spread the word on their behalf.
One of the most successful ways to start the conversation is to publish interesting content on a blog and spread it to social networks where the target audience is around. Content marketing is the name of this strategy.
Companies which publish remarkable and buyer persona oriented content, means you should talk about topics your customer is interested in rather than abut topics you are interested in, show their expertise and build trust with their audience.
4 Reasons why companies should leverage social media:
- • Increase brand awareness
- • Humanize B2B companies
- • Establish as thought leader
- • Connecting with customers and prospects
Social Media has proven to be a great source of targeted high quality leads for B2C and B2B. An increasing number of marketers see lead generation as their greatest online marketing challenge.
Infographic: Social Customer Service
7 Steps how you can you profit from social media?
- 1. Start a social media presence. Complete your profile there
- 2. Research for industry related groups and people. Become a member and invite those people to your network
- 3. Listen to their discussions. If you have something valuable to contribute than do it, otherwise go on listening
- 4. Start a corporate blog. Write about topics your audience is interested in. Share your blog articles in social media and ask for feedback for your publication
- 5. Build landing pages and offer exclusive and valuable content for download. So you generate laser target high quality industry related leads
- 6. Measure your activities
- 7. Improve your activities and repeat
Social customer support is your great chance to showcase the quality and dedication of your company. Use every request as an opportunity to make a WOW feeling with the person who reaches out to your company.
03/26/12 by Dragan Mestrovic | Content Creation Strategy, inbound marketing, social media marketing | 2 Comments »
Social media has become the most popular distribution channel, this is no secret. But still the most marketers rely on paid advertising nevertheless they can reach their audience in social media with no paid ads for a faction of the costs.
Advertising industry research firm Advertiser Perceptions found out that:
More than half (59%) of US marketers and agencies planned to increase their social media display ad spending on sites like Facebook in the next 12 months.
The good news is that 62% of marketers say that social media is important to critical for their business. And the bad news is that 59% of them want to buy customer attention instead of earning it by a simultaneously decrease of cost per lead up to 62%.
It is a good approach to be visible where your audience is around. But the way how you are visible is more important than a big ad budget.
Moreover a big ad budget does not mean you will be successful with your lead generation campaign.
The most profitable method to gain customer attention in the long term is to offer something of value for the audience. Information which is remarkable and share worthy.
Smart content marketing has proven to be a great way to create brand awareness and to e most effective to drive traffic to a company website and convert this traffic to leads and customers. The most popular ways of content marketing are blogging, social media and video.
A good way to start a smart dialogue is to ask open questions. To ask the audience about their opinion about the published content will open discussions where a brand get the opportunity to respond in a professional, authentic and human way.
Companies utilizing content marketing strategy report n up to 2,000% lift in blog traffic and 40% boost in revenue.
Publish buyer persona oriented remarkable content. This can be achieved with a corporate blog very quick.
How can your business profit from this?
- 1. Start a social media presence. Complete your profile there.
- 2. Research for industry related B2B groups and people. Become a member and invite those people to your network.
- 3. Listen to their discussions. If you have something valuable to contribute than do it, otherwise go on listening.
- 4. Start a corporate blog. Write about topics your B2B audience is interested in. Share your blog articles in social media and ask for feedback for your publication.
- 5. Build landing pages and offer exclusive and valuable content for download. So you generate laser target high quality industry related B2B leads.
- 6. Measure your activities.
- 7. Improve your activities and repeat.
This can lower your cost per lead up to 62%, increase your lead conversion up to 55% and boost your revenue the smart way.
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03/14/12 by Dragan Mestrovic | Content Creation Strategy, Get Found Online, Online Reputation, social media marketing | 2 Comments »
Strategic content marketing has proven as one of the best ways to create brand awareness. Content marketing has proven to be the best and most cost effective way to drive traffic to a company website and convert this traffic to leads and customers.
Companies utilizing content marketing strategy report n up to 2,000% lift in blog traffic and 40% boost in revenue.
The most popular ways of content marketing are blogging, social media and video.
Publish buyer persona oriented remarkable content. This can be achieved with a corporate blog very quick.
Here are some facts about the power of blogging:
- 1. Blogging companies get up to 55% more Traffic
- 2. Blogging companies get up to 97% more Inbound Links
- 3. Blogging companies get up to 434% more indexed pages in search engines
- 4. Blogging companies get up to 25x times more business leads
In the next stages you should craft buyer persona oriented…
- Press releases
- Pictures
- Whitepapers
- EBooks
- Video
These pieces of content you can distribute on sites like Prweb.com, Flickr.com, Pinterest.com, Slideshare.net and YouTube.com.
Infographic: The Rise Of Content Marketing
Case Study: Overall Content Marketing Strategy Leads to 2,000% Lift in Blog Traffic, 40% Boost in Revenue
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