Social media has become the most popular distribution channel, this is no secret. But still the most marketers rely on paid advertising nevertheless they can reach their audience in social media with no paid ads for a faction of the costs.
More than half (59%) of US marketers and agencies planned to increase their social media display ad spending on sites like Facebook in the next 12 months.
The good news is that 62% of marketers say that social media is important to critical for their business. And the bad news is that 59% of them want to buy customer attention instead of earning it by a simultaneously decrease of cost per lead up to 62%.
It is a good approach to be visible where your audience is around. But the way how you are visible is more important than a big ad budget.
Moreover a big ad budget does not mean you will be successful with your lead generation campaign.
The most profitable method to gain customer attention in the long term is to offer something of value for the audience. Information which is remarkable and share worthy.
Smart content marketing has proven to be a great way to create brand awareness and to e most effective to drive traffic to a company website and convert this traffic to leads and customers. The most popular ways of content marketing are blogging, social media and video.
A good way to start a smart dialogue is to ask open questions. To ask the audience about their opinion about the published content will open discussions where a brand get the opportunity to respond in a professional, authentic and human way.
Companies utilizing content marketing strategy report n up to 2,000% lift in blog traffic and 40% boost in revenue.
Publish buyer persona oriented remarkable content. This can be achieved with a corporate blog very quick.
How can your business profit from this?
1. Start a social media presence. Complete your profile there.
2. Research for industry related B2B groups and people. Become a member and invite those people to your network.
3. Listen to their discussions. If you have something valuable to contribute than do it, otherwise go on listening.
4. Start a corporate blog. Write about topics your B2B audience is interested in. Share your blog articles in social media and ask for feedback for your publication.
5. Build landing pages and offer exclusive and valuable content for download. So you generate laser target high quality industry related B2B leads.
6. Measure your activities.
7. Improve your activities and repeat.
This can lower your cost per lead up to 62%, increase your lead conversion up to 55% and boost your revenue the smart way.
Strategic content marketing has proven as one of the best ways to create brand awareness. Content marketing has proven to be the best and most cost effective way to drive traffic to a company website and convert this traffic to leads and customers.
Companies utilizing content marketing strategy report n up to 2,000% lift in blog traffic and 40% boost in revenue.
The most popular ways of content marketing are blogging, social media and video.
Publish buyer persona oriented remarkable content. This can be achieved with a corporate blog very quick.
Here are some facts about the power of blogging:
1. Blogging companies get up to 55% more Traffic
2. Blogging companies get up to 97% more Inbound Links
3. Blogging companies get up to 434% more indexed pages in search engines
4. Blogging companies get up to 25x times more business leads
In the next stages you should craft buyer persona oriented…
Press releases
Pictures
Whitepapers
EBooks
Video
These pieces of content you can distribute on sites like Prweb.com, Flickr.com, Pinterest.com, Slideshare.net and YouTube.com.
Content Marketing has become a significant part of online marketing strategy. Content Marketing has proven to be the best and most cost effective way to drive traffic to a company website and convert this traffic to leads and customers.
The most popular ways of Content Marketing are blogging, social media and video. Studies show that 57% of companies which operate a corporate blog get customers through their blogging effort!
4 Reasons to start a corporate blog:
1. Blogging companies get up to 55% more Traffic
2. Blogging companies get up to 97% more Inbound Links
3. Blogging companies get up to 434% more indexed pages in search engines
4. Blogging companies get up to 25x times more business leads
Social Media Marketing has become a powerful tool to spread remarkable content to reach a wide audience.
For companies who engage in social media and show presence in these channels can open wide opportunities to get in touch with their audience. This leads to an increase of credibility and unfiltered feedback of the target audience and can lead to an improvement of products and services.
New studies show that up to 65 percent of today’s consumers expect a brand to listen and to respond on questions, comments and complaints in social media. Studies also show that companies which use social media actively to communicate with their audience are more successful than companies who do not.
7 Reasons to start your social media marketing:
1. Increase customer perception in the marketplace
2. Build long term relationship with customers and partners
3. Can respond to customers in real-time
4. Taylor products and marketing campaigns based on customer preferences
5. React and resolve on negative buzz in real-time
6. Decrease costs of marketing
7. Improved time to market for products and services
Most people think they need to be Steven Spielberg to make a video to put it online to get a positive impact for their business. But this is not true.
You do not need fancy equipment. The only thing you need is a video camera and for the beginning it can be the one from your smart phone.
The most successful video examples come from ordinary people who could not even be considered amateurs. To become successful with your video marketing, with video content, there is only one secret: Just go and do it, do as many video as you can. Publish it and let your audience judge.
6 Reasons to start your video marketing:
1. 200% to 300% more monthly unique visitors
2. 100% longer average time-on-site per visitor
3. 3-minute average time spent on pages with videos
4. 157% increase in search engine traffic
5. 100% increase in unique visitors
6. 63% increase in page views
Infographic: Content Marketing
—What do you think about content marketing? Are you doing one or all three or other content marketing strategies?
Google Panda update favors websites with great and interesting content. Moreover it favors site content which people like and find it share worthy!
In the old days there have been a lot of people known as SEO experts which try to tweak websites to trick out search engines to get a better search ranking.
But these times are over. To only use tricks and fancy software does not bring you in front of your target audience. Your buyer personas will not find you with this kind of old school methods anymore.
Search engines are trying to get the best results for their users. So they are sorting out crappy and worthless sites. Search engines have become very fine tuned to differ good from bad content. And to insert some keywords here and there is not enough anymore.
Inbound marketing which uses Content Creation strategies like Blogging to publish interesting, valuable and share worthy content are on their way to dominate internet marketing and substitute the old SEO tricks.
Content is king! But only the right content for the right buyer persona will get found and attract the right future customer! This means, businesses have to take the effort to learn about their target audience a lot more than before.
To produce and to publish buyer persona oriented and share worthy content businesses need to listen to their audience and authentically show that they understand and care about them.
Businesses need to participate in conversation and in social media to gain the trust and the opportunity to market their content (blog articles, eBooks, video, photos, documents, presentations, etc.) to their target audience.
Only when companies earn the right and the respect of their buyer personas, then those buyer personas will take notice and share their content to their friends and followers on the web.
This makes the content flow through the digital world of the internet and social media and also offers the opportunity to get indexed by search engines and given out as search results when future buyers are researching there.
The more buyer persona oriented, valuable, interesting and share worthy content a company is publishing on the web, the better are the chances that this content gets shared, get s indexed from search engines and get found from people who research for these kind of products and services.
— Your goal should be to become an authority of your industry, a trusted and valuable source to look for important and helpful information. —
This will increase your brand value and your reach. And in the same time the people who listen when you speak – publish content. This makes it easier to build relationships and to get long lasting business ties.
Companies who publish remarkable content increase their chances to get new business by up to 60%. Studies show that companies who blog can relate about 50% of their new business to their blogging activities.
To produce valuable and share worthy content is not a difficult thing. Each and every business has a lot of sources inside to produce such content. Sources like email requests from customers and the answers which they got make great blog articles.
- To showcase products how they work and the potential through vide is another great way to produce remarkable content.
- To write how to and publish them will help your future and existing customers.
- Every time a company achieves a milestone, big or small, this is a reason to write and publish a press release.
The possibilities are endless. Just use your creativity to produce great content. Look through other industries how they do and market content and use them as an inspiration.
How about you? How do you utilize content creation to gain a competitive advantage?
The Technorati Study: “State of the Blogosphere 2010” shows Corporate blogs have become a powerful business marketing tool for companies.
With the increasing demand of finding new and creative ways to get the attention of future buyers and recent customers, corporate blogs are established as a trust and credibility building way to show expertise and to get in touch with target audience.
Companies like IBM use blogging to get seen online. Every person there who wants to write a blog gets the chance to write about the things they are interested in, not only about IBM related products.
As blogging is a clear way of communication a business should be authentic and communicate in a human way to become successful with their blogging, content and social media marketing.
Businesses that blog expand their blogging engagement with the help of strategic social media engagement to spread their content and to step into a two way conversation with their audience. Studies show that 57% of companies who blog get customers through their blogging effort!
Blogging used with the power of social media sharing brings blog posts to a wide audience. This audience is interested in this kind of content as it is their primary source to research for products and services on the web.
“Reach” is the key factor which decides the success or failure of a corporate blog.
These days buyers’ research proffered on blogs and in social media to find products and services.
4 reasons to start a corporate blog:
Blogging companies get up to 55% more Traffic.
Blogging companies get up to 97% more Inbound Links.
Blogging companies get up to 434% more indexed pages in search engines.
Blogging companies get up to 25x times more business leads.
These numbers are good reasons for a business to consider blogging for content marketing!
Blogging is the basic way of content marketing. Which means it is very easy to start with reasonable marketing investment.
There is clear context between the number of published articles, website traffic and generated business leads. The more articles are published the more outposts are there to get found from future customers on the web.
To be successful with corporate blogging, increase reach, web traffic and leads it takes these points:
— Publish high quality articles, which are interesting and share worthy.
— Participate in social media and in top rank forums to gain larger exposure.
— Submit your blogs to blog directories and to top ranked Blog Search Engines.
— Offer free reports to visitors to increase their interest in your website.
There is no question that businesses who utilize blogging gain a massive competitive advantage against those who do not blog.
The average internet user is watching 30 minutes of video online daily! These people mostly lookout for entertainment.
This opens wide opportunities for your business to get your products and services in front of potential future buyers when they are looking.
The use of online video is growing as people also increasingly watch videos from their mobile devices.
Videos made as product pitches are not a good bet to attract interested people. Also image videos do not work as a potential viral marketing tool.
Your business should use online video to inform and to entertain your audience. Take care to also optimize your video for mobile. As the smart phone use grows you should keep in mind that these users are also able to see your videos on their mobile devices. Here is an interesting article about video sizes.
Smartphone Trends Infographic:
For information / education: You can show your products in action or explain product features in a more understandable way through video. Let your satisfied customers talk about your products and publish and market those videos everywhere on the web.
Watch this video:
For communication: You can do a video blog, where you instead of to write articles can do videos. Steve Garfield’s video blog.
Steve Garfield is a videographer and video blogger based in Boston, Massachusetts. One of the Internet’s first video bloggers, Garfield began experimenting with the technique in 2002 and launched his own video blog on January 1, 2004.
For entertainment: Nobody says that a product video needs to be boring! You can be creative and do an entertaining product video which people like and share.
Watch this video:
If you have a lack of ideas just crowd source your video to your audience, for example to your Facebook friends and Twitter followers.
Do a contest for the best crowd sourced video! So you can create a buzz on the web, get a lot of attention from your target audience, a ton of creative videos online which mention your brand and can lead further interested people to your business.
Online Video Facts Infographic:
The easiest way for you to profit from online video for your business is to do videos by yourself and publish them in your corporate blog on Youtube, Facebook and other videos channels on the web.
You can simply start your video by using the camera you already have. This can be the cam from you smart phone or any other cam you have. Start doing videos of your company and your products. Ask your collages to explain one of your products in plain English and upload, add a descriptive title, tag and describe this video to help search engines to index it and your audience to find it.
Embed it to your website, write a blog post about the video topic and embed it in your corporate blog. Market it on your social media channels and ask for comments and opinions.
Than do the next video and so on.
Don’t try to do a perfect video. There is no such thing like a perfect video on the web!
With the time you will get a better routine and your videos will become better and better. But this will only happen if you start doing them.
— How do you use online video for business? I am looking forward to your comment below.
Article marketing or we can say content marketing is a very interesting way to attract customers online.
Article marketing is a great way to generate business leads for your businesses.
Writing customer attractive articles helps in bringing new customers for your business and by generating quality leads.
How Article marketing works for your business
Article marketing doesn’t cost much, what it costs is just effort and to invest knowledge about how to write in the best possible manner.
Content writing or article writing can be done by a hired professional also in lieu of some fee. Giving them information about your business and article requirement helps in getting some quality articles done that are related to your niche.
Small business owners can also hire writing professionals or recruit them, so that they could compete with the competitors more effectively as they will then have in-house writers always available.
How to promote your business using Article marketing
Promoting your business using article marketing is easy if you know what’s required to attract readers to your site. Some basics of article marketing to generate more business leads are:
— Subject line of the article should be attractive for target audience — The articles content must be precise and up to the point — Closing of your article should help readers get a final decision about particular product or business
Once you start using article marketing, you can reach to top pages of search engines for your keywords and also start generating huge leads for your business.
Marketing Takeaway Tip: Article marketing for small businesses is successful if you are able to identify your buyer personas and write content which is of value for them. Article marketing and keyword marketing goes hand in hand and you should be aware of your keywords which can help your business reach top pages of search engines and to get found of your target audience.
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Connecting your blogs with a platform where you could attain more exposure sounds extremely interesting for any type of business.
Building and maintaining online blog helps you in staying current with the social trends. Having business blog helps your business to be updated in social media to get seen from your audience and to generate business leads.
How to promote your brand in social media using a blog?
Getting a thirty-foot tall billboard to promote your brand is really very expensive for any business. Connecting your blog with social media helps you to get closer to your audience on the major social media sites such as twitter, facebook and LinkedIn.
Blogs helps in generating targeted web traffic for your business. Targeted web traffic is directing more interested prospect to your landing pages and your chances increase to convent those traffic to leads and customers.
Business leads generated through inbound marketing are 62% cheaper and have an up to 55% higher conversion rate!
Tools to connect a corporate blog with social media
Blog tools available on social media sites can increase the effectiveness of content marketing. Businesses have the opportunity to get their blog articles seen on the right place where their audience is located.
There are many tools such as ping.fm, dlvr.it, tumblr, posterous which automatically updates social media sites when you publish a blog post in these blogs. Getting your blog in synch with social media sites helps in generating more leads for your business.
Social networking sites have hundreds of millions subscribers connected to them all the time, thus using those sites as a platform to promote your blog content would be very helpful to get seen and visited from your target audience.
Facts about corporate blogging!
Companies who blog get:
Up to 55% more Traffic.
Up to 97% more Inbound Links.
Up to 434% more indexed pages in search engines.
Studies show that 57% of companies who blog get customers through their blogging effort!
Marketing Takeaway Tip: Blogging connected with social media helps in generating business lead. A corporate blog helps you to stay in touch with your customers and readers, to collect feedback and keep your audience updated.
Online business should be ready for competition from competitors.
Competitors may use different marketing strategies that may capture your leads.
So companies should plan their marketing strategies and build an effective marketing plan to stay ahead of their competitors.
One efficient marketing strategy is to write white papers and attract leads towards your landing pages.
This article describes how to capture leads by crafting effective white papers.
What is a White Paper?
Writing a informative white paper isn’t easy. And creating a white paper that attracts leads is more difficult as it should not be like a marketing product. Although there is no standard definition for creating a well formatted white paper, different people develop them in various styles and content.
White papers are usually developed concentrating on a specific topic and providing indepth information of that topic. It is just like a research paper written by researchers which is published in web to show your expertise.
Now companies are using white papers as an effective marketing strategy to capture quality leads.
How are White Papers written to capture leads?
White papers generally provide meaningful information for readers who are looking for a specific topic. Whitepapers cover in depth information regarding a particular topic which makes readers attracted towards them. Generally a white paper is around 5 to 20 pages and it covers major topic.
Tips for writing Potential White papers
White papers provide in-depth information related to particular topic. Different people write white papers in different styles. In whatever style it is written, white papers ultimate aim is to provide meaningful information to readers and also provide options for businesses to capture leads.
White papers are written in professional manners and also on a serious tone. Don’t make readers bored by promoting your products in between white papers. Use white papers as your source of marketing at the beginning phase itself by promoting them for free and getting lead information.
Success of generating leads with white papers is through good landing pages. Landing pages help in generating quality leads before they download your white paper.
Whitepapers helps you to get recognized online. Make your white papers substantial and show your expertise in the field by writing potential white papers that are liked by readers.
Marketing Takeaway Tip: Whitepapers are potential sources for generating quality leads. Get consultations from Inbound marketing experts to get some white papers for done your business.
Do you have any tips about Whitepapers? What are they and how do you use Whitepapers for your business?
For more on writing whitepapers and capturing leads, visit the links given below:
Great and remarcable content is the only thing that most of the people search for when they are online.
Great content is the way to attract the customers to your website. And it is always the effective way to build an optimized web presence for your business.
Providing useful and knowledgeable content to your customers always creates high chances for you to attract more and more customers who eventually purchase your products and services.
It can help you efficiently to get massive amount of leads from your potential customers that are mainly attracted towards your website through your content.
Visitors coming to your site expect the top level content on each and every page of your site including the profile pages. They want best after clicking each link on your site.
Therefore great content is the vital for all the businesses online that are earning through their websites.
Not only the websites, but also the social media marketing and inbound marketing needs to have great content by which they attract potential customers towards your profile and pages.
Fully optimized and useful content on your profile located at several social media platforms turns out to be effective source of inbound marketing solutions for your business.
According to the expert internet marketing consultants you need to focus on all of the social media platforms you have optimized profiles on, for your effective inbound marketing.
You should for this purpose place various social media icons on your website and blog so that your visitors can easily share them with their expanding community.
This will help you in increasing the number of readers and visitors to your site who will further link them to your social pages.
There are various social media marketing options for you which prove to be effective if you have a fully optimized content on your profile. People searching for the relevant keywords find your pages and join you which slowly help in getting huge traffic to your blog.
You should therefore try to update your over all content on the web which will make your visitors get attracted towards you. This will make you more credible and successful.
Do you have any tips about Social Media Tactics? What are they and how do use Social Media Tactics for your business?
Let me know what you think and comment below. I’d love to hear from you.
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