Posts Tagged ‘corporate blogging’
02/19/13 by Dragan Mestrovic | inbound marketing, Lead Generation, Real-Time Brand Massaging, Real-Time Marketing and PR, social media marketing | No Comments »
WRONG!
Increasingly prospects shift from traditional to the digital media.
They research about products and services on search engines, forums, and blogs and in social media to get the best products and services for their money!
To get found online when future prospects are looking for products is one of the major challenges businesses are facing today.
Millions of businesses competing for paying customers and it have become a difficult task for most of them to stand out of the crowd and to make future customers aware about their offers.
Trust is a major factor when it comes to get new customers acquired.
Companies need to understand that they need be there before they ask for a sale. They need to establish themselves as an authority and trusted source in their industry.
Social media platforms are today serving as a great inbound marketing tool for building credibility, brand awareness as well as community of people with same interests. These people than become aware of the businesses products and services and can become paying customers.
The most popular channel to share content is social media, the advantages of platforms like Facebook, Twitter and LinkedIn for business and to win customer loyalty are known. About 76% of marketers say they used a social network as the main channel for content distribution.
Successful companies use every possible communication channel to get in touch with their target audience. They are interested in what their recent and future customers are thinking and communicating about them.
In a recent survey conducted, 72% of the marketing consultants have agreed that they are using social media marketing for their businesses online.
This tells the importance of social media marketing tactics and inbound market solutions for businesses online.
A new research of Pew Research Center shows that 69% of adults use social media!
What do you think how are the chances that none of your prospects are included in that majority of adults using social media?
If you still have doubts that your prospects are active in social media feel free to try the advertising targeting platforms of any of those social networks. There you can segment your target audience at no cost. Then you will see by yourself.
Social media is a powerful communication channel to get and to stay in touch with prospects, future and current customers and to build relationships with industry influencers. You can also connect with reporters who are looking for industry experts on upcoming stories like you to interview them. This could improve your credibility and bring you additional free exposure, prospects, leads and customers for your business!
As simple as that!
Infographic: Lead Generation
What do you think about social media for business? Let me know your toughts in the comment section below!
Read also these related articles:
- Why marketers Increase their Social Media Marketing Budgets?
- How to Track and Follow Up on Social Brand Mentions
- 5 Ways How To Gain A Huge Profit From Facebook Sponsored Stories
- B2B Marketing Social Networks for more Business Leads
- How to grow your revenue through Social Customer Support
12/05/12 by Dragan Mestrovic | Advanced Content, Content Creation Strategy, Content Marketing, Get Found Online, inbound marketing, Lead Generation, Online Reputation, Real-Time Marketing and PR | No Comments »
Content and social media have become successful ways to get attention from future buyers.
Content creation, marketing and content distribution in social media are proven ways to make interested people aware of your business.
Millions of businesses competing for paying customers and it have become a difficult task for most of them to stand out of the crowd and to make future customers aware about their offers.
When people want to buy products and services they turn to the web, to search engines like Google, Yahoo, social media and their friends and relatives to get information and recommendations about products and services.
Original content builds you trust, customer loyalty and can position your business as trusted experts in your field. It offers the so called value ad for customers
Content marketing has established as a powerful way to engage customers. An increasing number of B2C and B2B marketer are faced with the challenge to produce and publish buyer persona oriented interesting and remarkable content to attract customers to their products and services.
By publishing interesting and remarkable content other blogs, news sites and content curators will link to you which increases your Page Rank and improves your search engine visibility also!
So when you publish expert content on the web you will be recognized as an expert in your field.
On the web you are what you publish… Think a minute what do you publish on the web and in social media? … Exactly! That’s what you are on the web!
If you miss the opportunity which content marketing offers to you, your business will vanish in the dust.
The best way to start content marketing for business is to start a corporate blog.
Recent and future customers can interact this way with your business. You show expertise and offer valuable information to solve your audience’s problems. This gains trust.
Blogging has great advantages and here are the most important:
- 1. Blogging companies get up to 55% more Traffic
- 2. Blogging companies get up to 97% more Inbound Links
- 3. Blogging companies get up to 434% more indexed pages in search engines
- 4. Blogging companies get up to 25x times more business leads
A seriously executed content marketing strategy can be responsible for 25x times more business leads and boosts your revenue by up to 40%!
09/04/12 by Dragan Mestrovic | Advanced Content, Content Creation Strategy, Online Reputation, Real-Time Marketing and PR, social media marketing | 1 Comment »
When I communicate in Facebook and Twitter, then I like to share interesting and valuable content.
Sometimes there are users in my network who make the impression they are bothered through this information. Social media is for connection and for communication. People who don’t want to be “bothered” by information which they don’t like for this moment should take into account that maybe this information they don’t like at this moment can benefit other people.
Social media is a democratic way of communication and this means that everybody is free to publish any information which can benefit others.
Not each piece of content which a business or a private person publishes in the social media channel is of interest or value for all. But the more content and information is published the higher are the chances that under this mass of content parts exist which benefit other people.
To publish and to share content is a sign of generosity. And if there is content or any information you don’t like than you are free to express your personal opinion on this, but keep in mind your opinion must not be universally applicable.
Content sharing is an essential part of knowledge and communication and improves the online reputation.
Infographic: Social Sharing Trends
What do you think, how does content sharing in social media benefits you?
08/29/12 by Lauren Carlson | Content Creation Strategy, Content Marketing, Marketing Automation | 2 Comments »
Recently, we posted a video with Eloqua’s Joe Chernov that discussed the various ways marketers miss the mark with content marketer.
As a follow-up to that, the folks at CRMSoftware.TV sent over another interview where Joe offers some advice to those just getting started with content marketing
You’ll have to watch the video to learn all of his tips, but we’ve highlighted our three favorites below.
— Develop “buzzword-free” writing skills. At the risk of offending the PR crowd, it is important for content marketers to know how to write in a non-PR way. What that means is ditching the buzzwords and using language that people can understand and ultimately connect to. This is an area where new graduates have a leg up. Their language hasn’t been corrupted by industry jargon, so they are more inclined to communicate ideas in a more straightforward way.
— Display good business judgement. Many young marketers pride themselves on their web savvy. They are on Twitter, Facebook, Tumblr, Google+ and myriad other online networks. However, it is important to remember that your activity on those networks is a reflection of you as a professional. Joe suggests that you approach your activity with this mindset: “If Google is your resume, what does that say about you?”
— Keep it brief. An oft heard phrase is, “Brevity is the art of lingerie,” but it’s also the art of content. Joe addressed this somewhat in the last video, but it begs being mentioned again – keep it short and sweet! Just because you use 100 words to explain something doesn’t mean you should. It’s far more impressive to do it in 10. Content marketers should keep this in mind when creating content, remembering that today’s buyer consumes information at a much more rapid pace and doesn’t have time (or patience) to sit through a 10 page whitepaper.
For the rest of the tips, check out the video below.
Lauren joined Software Advice in 2010 as the CRM Market Manager. Currently, she is the Producer and Content Manager for CRMSoftware.TV, a new site designed to be like Hulu for CRM Software. She writes about various topics related to CRM software, and often reports live from major industry events. She has particular interest in marketing automation and social CRM, and her work has been featured in Forbes and The New York Times. When she isn’t covering the software industry, you can find her running at Town Lake with her dog, Sophie, and singing at local Austin venues. She is a graduate of the University of Texas with a bachelor’s degree in journalism.
Get in touch with Lauren:
03/22/12 by Dragan Mestrovic | blogging, Content Creation Strategy, Lead Generation, Real-Time Marketing and PR, social media marketing | 2 Comments »
Social Media has proven to be a source of targeted high quality leads for B2C and B2B. An increasing number of marketers see lead generation as their greatest online marketing challenge.
Marketers which experienced the business value of social media marketing know that social media is one of their most successful and cost effective marketing channels.
Studies show that companies which relying on online lead generation are two times more profitable than those who do not. Those companies achieve an up to 62% lower costs per lead.
In social media B2B marketers are focusing mostly on LinkedIn which is the most successful channel for B2B lead generation followed by corporate blogging.
A study from Wildfire Interactive shows that social media helps grow brand awareness, increase sales and partnerships and helped to reduce marketing costs.
How can you profit from this trend?
- 1. Start a social media presence. Complete your profile there
- 2. Research for industry related B2B groups and people. Become a member and invite those people to your network
- 3. Listen to their discussions. If you have something valuable to contribute than do it, otherwise go on listening
- 4. Start a corporate blog. Write about topics your B2B audience is interested in. Share your blog articles in social media and ask for feedback for your publication
- 5. Build landing pages and offer exclusive and valuable content for download. So you generate laser target high quality industry related B2B leads
- 6. Measure your activities
- 7. Improve your activities and repeat
Read this article also: Get social to get found from your future customers
Infographic: Digital Marketing Budgets
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03/14/12 by Dragan Mestrovic | Content Creation Strategy, Get Found Online, Online Reputation, social media marketing | 2 Comments »
Strategic content marketing has proven as one of the best ways to create brand awareness. Content marketing has proven to be the best and most cost effective way to drive traffic to a company website and convert this traffic to leads and customers.
Companies utilizing content marketing strategy report n up to 2,000% lift in blog traffic and 40% boost in revenue.
The most popular ways of content marketing are blogging, social media and video.
Publish buyer persona oriented remarkable content. This can be achieved with a corporate blog very quick.
Here are some facts about the power of blogging:
- 1. Blogging companies get up to 55% more Traffic
- 2. Blogging companies get up to 97% more Inbound Links
- 3. Blogging companies get up to 434% more indexed pages in search engines
- 4. Blogging companies get up to 25x times more business leads
In the next stages you should craft buyer persona oriented…
- Press releases
- Pictures
- Whitepapers
- EBooks
- Video
These pieces of content you can distribute on sites like Prweb.com, Flickr.com, Pinterest.com, Slideshare.net and YouTube.com.
Infographic: The Rise Of Content Marketing
Case Study: Overall Content Marketing Strategy Leads to 2,000% Lift in Blog Traffic, 40% Boost in Revenue
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10/22/10 by Dragan Mestrovic | #IMU, Advanced Content, blogging, Content Creation Strategy, Get Found Online, inbound marketing, Lead Generation, social media, social media marketing, Traffic Growth, Trust Agents, Website Creation | No Comments »
Today most of the reputable and bigger online business websites rely on corporate blogging to deal with their online customers and clients.Blogging is not only a great way to market your services and business it is also a great way to expand your business by effectively dealing with your business clients and potential customers.
It is therefore become essential for you to start up a corporate blog for your site if you don’t have yet.
Corporate blogging also allows you to target your audience and helps you increasing your sales by knowing your customers and their needs well. As you can deal with your customers, can interact with them and can effectively communicate with them, you have better opportunities that help you to know what your customers want.
This enables you to serve them better and results in higher sales for your business.
One of the biggest advantages of corporate blogging for small business is that, they can increase their online presence and reputation from it. As blogs index faster in search engines like Google, Yahoo and Bing, than any website you get higher chances to grow fast through the corporate blogging.
Corporate Blogging is especially designed to attract the customers to the main websites where companies sell their products and services. It is a brilliant way to advertise and market their online business.
The most compelling and mind blowing content is effective enough to attract more and more customers and is helpful in getting better rankings in search engines.
Corporate blogging is a fresh idea and unfortunately not many of the businesses are into it. But if you are dealing in some new online business it is a best opportunity for you to start with.
Corporate blogging is in all serves as a great marketing tool for creating perfect online reputation for your business and also helps greatly in customer interactivity.
Today there you find tons of business blogs and to run yours successfully it needs much efforts and patience. Of course you need better content and reputation for your online corporate blogging that is most useful to gain success in your small businesses.
It’s not too late for you. So just start your corporate blogging and see your business growing fast.
Do you have any tips about Corporate Blogging? What are they and how do you use Corporate Blogging for your business?
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01/06/10 by Dragan Mestrovic | blogging, Content Creation Strategy, Get Found Online, inbound marketing, social media marketing | No Comments »
Internet business online is full of competition and there is very much need for your website to get found by customers to get back your sales. One good way to get found by customers online is through social media marketing which is one of the predominant marketing strategies that are in market now days.
To get our website in top pages of major search engines needs good number of links for our website. This makes our websie to be in top pages of search engines which allows them to get our products very easily.
6 ways to get found by customer online
Some of the methods which help us finding very easily are
1 Upgrading content in our website
Our website should meet the expectations and standards of our customers. It should be user friendly and needs constant up gradation. Load time of our pages should be quick and down time should be negligible. Title of our website and keywords are to be appropriate and customers should easily find our website in search engines with their keywords. Content in our website should be appropriate as per our niche.
2 Know contact information of customers
By knowing the information of your customers, we can constantly update them about the latest offers and promotions. Contact information can be achieved by developing lead capture pages for your business which are mostly used to capture customer information.
3 Providing Online service
This is another service which we can be provided to customers to resolve their queries regarding products. If it is not possible to reply immediately we can give our information to send a mail and we have to respond promptly. Comments page should be maintained to be open for the comments from your customers and visitors for your website. This can make a difference with your competitors.
4 Reviews of your website and products
By considering the reviews of the products along with the customers as well as staff makes the product improve more and earn more customers.
5 Enrolling our website in major search engines and social communities
It is important to get our website recognized in major search engines and social communities like twitter, face book etc. customers should reach us by Google maps learn more information about our website through online.
6 Constant Monitoring of your business and customers
By considering the growing trends in the market that is nothing but change in the tastes, preferences of the customers and watching what the other competitors of your business doing what type of strategies they are making to get found by may also show impact on the way found by the customers.
Learn more about getting recognized by customers online through these articles
Six ways for online retailers to use social media
Ways to get valuable feedback from your website visitors and customers
Six ways to become available online
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