Keyword Selection

Five SEO Strategies that Will Work in 2015

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It seems that everytime Google announces an algorithm update, every site owner and SEO marketer would clasp their hands together and hope that all the time and hard work spent at ranking their sites up wouldn’t go up in smoke overnight. And before the year 2014 ended, that very same search engine provider gave everyone […]

Content Creation Strategy

SEO in 2050: The Future is…

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Photo credits: Thos Ballantyne Search engine optimization has been around since the very early days of the world wide web. Having said that, it’s gone through many changes over the years. In fact, SEO in 2014 may be unlike anything that has come before. While the basics still apply – like quality over quantity – […]

Get Found Online

Do You Panic When Facebook Goes Down?

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If you’re a basic Facebook user and find that dreaded “Maintenance” or “Page cannot be displayed” message when logging onto the site, you might get a bit frustrated after multiple attempts to refresh. However, you’ll ultimately just go over to YouTube or Twitter to bide your time. Though what if you’re a marketer using Facebook? […]

Advanced Content

Primary Research: An Effective Content Strategy for Building Brand Authority

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Content marketing professionals are continually trying to find the most effective strategies for reaching their target audiences, building brand authority and establishing a strong presence on the Web. Many digital marketers rely on tactics like search engine optimization (SEO), traditional blog posts, articles, case-studies, videos and Podcasts to disseminate their messaging and earn the attention […]