Posts Tagged ‘Get massive Search Engine Traffic’

Conversion Case Study: How I Made $7115 From 85 Unique Visitors

social media drives business inblurbs 2 300x224 Conversion Case Study: How I Made $7115 From 85 Unique VisitorsOver the years, I’ve created and sold several “how to” information products online, but none have been as successful as The Million Dollar Case Study. Within days of launching the site I made $7115 from the first 85 unique visitors.

Since then, the site has continued to grow steadily. And I’m still amazed at the conversion statistics. Currently, the squeeze page converts at 67% and the video sales letter at 8.2%.

If you’re struggling to convert browsers into buyers, here’s the exact strategy I’m using. It works in any niche, but it’s particularly effective in competitive, popular niches like weight loss, make money online and relationship advice.

First Off, Your Product And Market Are Everything

Without a doubt, the #1 factor in my success so far is the product and market. The reality is, people in the “make money online” niche are ready and willing to spend money on products they like. Case studies are generally popular in most markets, but especially so in the internet marketing sphere.

If you have lots of traffic but very few conversions, I would take a good long look at your niche and product or service. Ask yourself honestly, “Are there enough interested buyers around?”

If you’re not sure, I highly recommend paying a visit to the ClickBank marketplace to find out. Simply find the category you’re involved in and see if there’s lots of products with a decent gravity (more than 20-30). If there are, you’re in a good niche; if not, that’s your basic problem.

Ignore The Crowd

The single most important factor in improving your conversion rate is your sales letter. If it works, you have a license to print money. If not, again, you’re fighting a losing battle.

The good news is, it’s very easy to get a sales letter or video to convert, but the key is to go against the grain. Most internet marketers copy each other and that simply doesn’t work anymore.

This is the simple process I use that works very well:

First off, I interrupt the same old, same old. Most people expect to hear a long boring sales pitch or a hyped up motivational success story. So I do the exact opposite. I get straight to the point and reveal exactly what my product does, and more importantly, who it can help and who it can’t.

I’m honest about my intentions. I have no idea why most marketers “hide” the sale until later in the sales funnel, when all you have to do is let people know that you’re in business to make money. Everyone knows that anyway, and it makes it a lot easier to ask for the sale.

Authority, customer advocacy and hope are my most powerful weapons. I’m not afraid to assert myself as a leader, let people know that I have their best interests at heart (because I actually do) and inspire them to take action.

My product is unique, different and interesting. If you’re just another “me too”, it’s very difficult to stand out in today’s marketplace. That’s why I created a case study; instead of teaching people how to make money online, like most people do, I’m just showing what works.

Finally, I use an ultimatum. This strategy is controversial, but it works. I force people to make a decision by giving them a deadline to buy. If they remain indecisive or on the fence when the time limit expires, I simply take them off my list.

The Real Money Is Made On The Back End

Membership sales have steadily grown since launching The Million Dollar Case Study, and it’s nice to have a regular, passive income, but the real profits come from coaching fees.

The truth is, your front end offer very rarely makes much money, especially if you’re paying for traffic. So the key is to offer a high ticket product or service on the back end to make up the difference.

As long as you’re providing genuine value to your customers, and you’re being open, upfront and honest about your expertise and how you can help them, it’s a fantastic way to earn a living.

One Other Thing – I’m Passionate About My Niche

I’m a firm believer in selling products and services you care about, that you’d personally buy yourself. If you’re not successful online, that’s something you should definitely think about.

In the past I’ve sold products in the weight loss and search engine optimization niches. They sold well, but it was always difficult to motivate myself during the tough times.

Once I started doing what I loved, and selling products and services I believed in, it made my job a lot easier. And besides, your customers can pick up on your enthusiasm, so I believe this is one of the most important factors in determining your conversion rate.

And That’s It

As you can see, it’s not hard. If target the right market and sell what people buy, that’s 90% of the battle. Of course, split testing different elements on your page is important (headline, sub headline, benefits, testimonials, the call to action button and so on), but at the end of the day, if no one wants your products or services, you’re fighting a losing battle.

 

About the author:

Marcus Maclean 300x200 Conversion Case Study: How I Made $7115 From 85 Unique VisitorsMarcus Maclean is the founder & CEO of The Million Dollar Case Study, a live, video case study detailing exactly how he’s building a brand new million dollar membership website from scratch. To watch the case study unfold.

He is also a professional launch jacker. Connect with Marcus Maclean on FacebookLinkedIn and Google Plus.

 

 

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7 Tips to Target Customers and Get massive Search Engine Traffic

4514854093 13e04242e6 m 7 Tips to Target Customers and Get massive Search Engine Traffic Your corporate blogs and business websites need to have much search engine traffic to increase your revenues and profits.
Here are 7 tips for you that can help you to target your potential customers and help get you massive search engine traffic to gain high profits.
1-   Know your customers – first of all you need to know your customers well and from where they are. When you know this well you can target them by finding at the places where they are available on the web. This will also increase your search engine traffic and your customers will find you this way.
2-   Know the needs of your customers – after knowing your customers you should try to know their needs and what they actually want from you. This will attract yoru customers and your site can rank high on search engine and result you in getting high traffic from the search engines.
3-   Use social networks – using social networks for marketing your site and blog will also make your site rank high in search engines and lead you high traffic through these search engines. As these social networks are credible enough and are ranked high in searches these will also make your blog rank high.
4-   Do directory submissions – directory submissions is also one of the best methods that can attract massive traffic from the search engines. Target on your related keywords and try to do maximum directory submissions with these as anchor text of your links. This will provide you some best quality backlinks and will help you to boost up the traffic from search engines.
5-   Use article marketing – article marketing and article submissions t various directories is a best way to get backlinks. This will increase your rankings in search engines and provide you organic traffic from it.
6-   Do RSS submissions – just like directory submissions and article submissions, RSS submission is also a great way to attract customers through search engines. There are various free RSS directories that you can find and go for your submissions.
7-   Use PR submissions – press release submissions is a great way to boost up the traffic from search engines. This will target your market and provide you best results over time.

Do you have any tips on how to increase your Search Engine Traffic? What are they and how do you increase your Search Engine Traffic for your business?

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