The social media and other network are all agog with the discussion centered on B2B inbound marketing. Is B2B inbound marketing all that attractive? Is the hype about the lower cost leading to high quality sales justified? How do inbound and outbound marketing differ from each other when they are compared with each other?
Decline of outbound Marketing
With exploration of the market by electronic media growing by leaps and bounds, the traditional outbound marketing is only to be expected to see a decline. Consumers are not all that naive any more. The tendency these days is to get onto the internet to diligently pick up relevant information about anything they want to buy. They are more or less not impressed by the outbound marketing techniques even if they are genuinely innovative. In short, consumers are wiser than the marketers.
The most perfect example to this, which clearly defines that the concept has seeped into every age group would be of my friend’s grandfather. The family was planning on buying an LED TV. The grandfather was the first to go through the various options within their budget while scrolling through various blogs on his tablet. After spending an hour on analysis he came up with a very strong surety of buying Panasonic tx-l60dt65b LED TV. To be honest, I could not have expected this off a 70 year old man and definitely cements the importance of strategy for every age group as well.
If you thought that they stop at reading about the product in the manufacturer’s website and do not do anything more before buying, you could not be more wrong. They read reviews, even write them, and ask the peers on and offline before making the purchase.
The overkill of email marketing and telemarketing that inundated the cyberspace has produced an averse to things that are being marketed by these methods. Advertising, whether in electronic or print media, are looked at cynically. Is it any wonder that B2B outbound marketing is seeing a slide down?
Enter Inbound Marketing
If outbound marketing had lost its sheen, it could not be that it would not be replaced by an alternative method of marketing. Inbound marketing had taken its place. Increasingly, outbound marketing does not even get a mention in discussions on marketing. The points that are taken up for consideration talk only of pull marketing and its effectiveness. The ways to deliver the various elements is the next agenda in talks. Is it any wonder then that hype is perceived here?
The Independence of Buyers
Inbound marketing puts to use the delivery of useful, engaging and valuable information to the target audience. It lets the recipient of the information decide for himself of what to purchase. The trick works best when the prospect does not feel that he had been deliberately driven to read the ad. A strategically placed ad subtly makes its point to find a favor from the reader. Sales pitch is rather absent and in its place information that looks and feels helpful is put out.
Keeping Privacy Intact
Inbound marketing is utilized to inform as well as build credibility which shall come into the mind of the consumer when he is about to make a purchase. The element of invasion that marks the outbound marketing is not discernible in inbound marketing. The reader immediately feels a relief that his privacy is not being invaded.
Inbound marketing may at times call for a training schedule for the staff that are to be taught the new marketing techniques in place of outbound marketing they were employing till then.
Adam Prattler is a consultant for search engine optimization ny and has been working since the last 6 years. With a degree in engineering and a graduation in design, he believes he has the ability to look at from every aspect, be it technology, content or design. You can connect with Adama on LinkedIn, Google Plus, Facebook and Twitter.
“Worldwide social network ad revenues are still going strong and set to grow nearly 50% this year, according to eMarketer estimates.” by Emarketer.com
The revenue spending on social networks are increasing this is a fact. More and more businesses discover that social networks are a great communication tool to get in touch with their audience.
B2C and B2B have realized that the business decision makes are active in the social web and try to reach them by paid advertising.
It is a good approach to be visible where your audience is around. But the way how you are visible is more important than a big ad budget.
Moreover a big ad budget does not mean you will be successful with your lead generation campaign. The opposite is more likely the result.
Smart marketers use PPC only for short campaigns, and not as a substitute of a holistic strategy.
Why? Because PPC has no log term value for marketing, when you stop your PPC your lead flow also stops. Another point is that you do not earn any trust in the market with PPC. Anybody can bid for the highest keywords. You can’t buy trust and reputation by bidding the highest price per click!
When it comes to led generation than “nothing beats the inbound marketing strategy”!
Studies from the past five years revealed that a seriously executed inbound marketing strategy results in up to 62% lower cost per lead an in an up to 55% higher lead conversion rate.
Inbound marketing consists of content creation, content distribution, content marketing, Social Media communication, Lead generation, Lead Nurturing, Lead Conversion, and Closed-Loop Analysis to refine and improve the activities.
Furthermore companies who execute an inbound marketing seriously build trust, their brand and are recognized as a reputable source on the web. They get found on the web when future customers are looking, instead of pushing them with dump old fashioned sales pitches.
Infographic: Inbound Marketing on the rise
Companies who utilize inbound marketing simply leave their competition behind them in the dust. Inbound marketing is brain versus budget, and in the long term the brain always wins!
Inbound marketing is the marketing strategy that focuses on getting found by customers when they research online for products and services your business also has to offer.
With inbound marketing businesses earn their way to the customer, by publishing helpful information on a blog, in social media and forums.
Inbound marketing includes Blogging, Social Media, Lead Conversion, Lead Nurturing and Closed-Loop Analysis.
Most business has not the resources and the knowledge to execute a powerful and result driven inbound marketing strategy.
They have not good writers on their staff to produce buyer persona oriented remarkable content like blog articles, whitepapers, how-to’s and eBooks on a regular basis.
Also they do not have in-house SEO experts to help them to choose the most relevant keywords to better get found in the search engines.
Moreover the knowledge about social media communication and an effective community management is not in place as well.
But the most important fact is the time to get all the required things done.
Studies show that business who try to do inbound marketing without professional help fail within three months.
What did they win when the do not hire a professional inbound marketing agency? Simply nothing! They waste time resources and money for no revenue results.
If you want to profit from inbound marketing than you should think about to hire professionals who can do the job.
What do you get by executing a professional inbound marketing strategy?
A. S ave up to 62% of your marketing budget.
B. Stand out of your competition.
C. Generate a massive amount of leads.
D. Get up to 55% higher lead conversion rates.
E. Increase your customers and sales.
How much does it cost to hire a professional inbound marketing agency?
This is a god question. The same one like how much is a car? What kind of car do you want? Do you want an old car or a brand new Ferrari?
Inbound marketing hourly rates start with $100 per hour, depends what to do.
You can calculate to spend between $2,000/m – $3,000/m for about minimum of six months, depending on the services delivered. Because any serious inbound marketing agency will need this time frame to set your marketing on the right track to help you to reach your revenue goals.
On the end of the day is inbound marketing the most efficient and the most cost effective marketing you can get for your buck.
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Free report: Get found and get leads the smart way.
Every business wants to succeed. But not every business is doing what it needs to succeed. As for the past years corporate blogging and social media has increasingly earned popularity because auf its successful use, there are still a majority of businesses which still do not engage in these said marketing opportunities.
During the past years inbound marketing, which consists of strategic and buyer persona oriented content creation and content distribution like corporate blogging, engagement in social media, lead generation and lead conversion through lead nurturing and measurement through closed-loop analysis has grown in popularity.
The increase of inbound marketing popularity is no fad but the outcome of measurable and proven results which studies like the MIT study certifies.
Some examples why inbound marketing is so successful:
Companies who operate a corporate blog and update it frequently have 55% more website visitors. 57% of companies which operate a corporate blog report to have acquired new customers through their blog.
67% of B2C and 47% of B2B companies report to have acquired new customers through Facebook. 47% of companies who use Twitter report to have acquired new customer through it.
Inbound marketing has a 62% lower cost per lead than traditional marketing strategies. Inbound marketing way generated leads have an 55% higher lead conversion rate than lead generated through traditional marketing strategies.
As inbound marketing strategy consists of buyer persona oriented content creation, social media engagement, lead generation, lead nurturing and closed-loop analysis; it covers the necessary areas for a successfully operable strategy.
Some suggestions to jumpstart your inbound marketing:
If you decide to build your website to promote your business online. There are few things to consider. Since your website will be your business representative in front of your costumers and prospect.
1. Domain. You need to find your domain name. Find the best domain for your business website.
Try to get the short one, simple and easy to remember. That is the good domain name for your business. If you want, you can put your product name within your domain name. Avoid long domain name, that is bad for your website. Search engine love short domain.
2. Web Hosting. Web Hosting is the next step, you need a web hosting service to run your website or business blog.
Good hosting company will support your business well, they will make sure people can connect with your any time, no down time. Try to make sure your hosting company will support your business. Hosting company usually have packages for any kind of businesses.
3. Webmaster. You will need webmaster to manage your website or business blog to make sure your website will run well.
Webmaster will design your website and help you to promote it so people will find your website. Webmaster will create your logo and may be your slogan. Good logo always help people to remember your brand.
4. Writers. Search Engine always love blog, blog always have fresh content. You should find writers that can help you with your business blog’s contents. You need to find writers that have SEO or online promotion experience, if you can find the expert that is better for your business.
5. Inbound Marketing Expert. Inbound Marketing expert will help your business to get found in the internet. This is the key of your success. There are few company or persons that provide inbound marketing services.
Remember to tell to all your people at the company to help with all the promotion as they can. Words of mouth from your employer to their family, friends and colleague to talk about your business blog will help a lots.
About the author:
Latief is an Inbound Marketing Certified Professional. He is the owner of thesimple blogging-tips blog ever and Build Business Blog for SME’S in his country and help them grow their business. Please add Latief as your friend @ Facebook, Twitter and Linkedin or visit his Facebook-FanPage.
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If you want to attract your buyer personas to your products and services, than you should write about the things your audience is interested in.
Avoid pitching your products and services. This could make your audience think that you do not care about them and instead of to be helpful you only want to sell them!
Do a little research on twitter and Facebook and see what questions are asked and what problems your audience wants your industry to solve for them.
Take one problem at a time and offer a solution to your buyer personas.
Make your content relevant to your business. Engage your audience to discuss and rate your possible solution or even to offer a better one. Ask your audience about their experiences with your solutions.
Publish content that makes sense to your industry. This helps your brand more recognized.
Publish you content where the discussion is going on and your buyer personas are on the web. This means when you have the opportunity to answer with a video, so do a video with a problem solution. If you need to publish a blog article, do a blog article. If it is necessary to do a press release, do a press release and so on! Always respond to problem in the same channel.
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Most companies think to get customers from all over the world but miss to focus on their local area, which is much easier than to try to get customers form the other side of the world.
The best and easiest way is to get your Google Places listing first. This is very easy and a great point to start your local marketing! Make your listing in Google Places.
To get found you will need to find the best long tail keywords and to include them into your published content. Research long taile keywords and include them into your content.
Did you build your Facebook fan page yet for your business? And how about LinkedIn, did you made your company profile there as well? A facebook fan page can helpy you to market your business to your local market.
Do you know Groupon? Groupon helps you to market direct to your local market, laser target! With coupons you can attract a lot of new cusomters to your business very effective.
Furthermore, there are local business related directories. Did you check your local directory? Just go to Google and type your city and local directory. Then you get all the directories releted to your city. When people research they go online first and when you are listed in your local directory than you can get found locally!
Did you register your business in Foursquare and Yelp? If not, hurry and register. Be active on Foursquare and you can attract custmomers locally as well.
Twitter, with Twitter you can communicate with your local audience as well. You can promote new coupons, products and event. Go out and register with Twitter.
How you can see, you have a ton of opportunities to take advantage of to grow your business in the local area before you reach out to the world. Just do your homework and go local first!
The hedge fund advertising and marketing is set under various restrictions. Hedge funds in the United States are under strict rules and regulations.
For example: Hedge funds in the US are only allowed to accept investments from accredited investors and institutions.
Here is what hedge funds can’t do for marketing
Hedge funds can’t do TV or radio commercials
Hedge funds can’t do print media advertisments
With these restrictions it seems that hedge funds are very limited in there ability to reach investors.
But wait, with inbound marketing a hedge fund can gain a competitive advantage against others, the smart way!
Here are some advantages of inbound marketing for hedge funds:
A. Save up to 60% of their marketing budgets.
B. Stand out of their competition.
C. Generate a massive amount of leads.
D. Get up to 55% higher lead conversion rates.
E. Increase investor rates the smart way.
Here are some things a hedge fund can do to become visible for there audience without violate any rules or regulations.
Starting a corporate blog
Starting a corporate blog is a great way to show expertise in the financial management field. No matter how many analysts or financial manager work for a hedge fund, each one should write a remarkable and interesting article once a week.
Each article is a chance to get found by potential accredited investors, build trust and increase the visibility of your financial brand. The more articles you publish the better for your competitive advantage and for your revenue in the long term as well.
Engage in social media
Engage in social media and make friends. Distribute and market your remarkable content through your social media channels. Encourage others to start discussions about your articles and keep the discussion active.
Show your success
Show your results, encourage your clients like institutions to give you testimonials and communicate open and honest with your audience. This is another important point which earns you credibility and trust and sets you apart from others in your field.
Generate leads with whitepapers, reports and eBooks
Produce whitepapers, reports and eBooks with valuable tips on what to take care when investing money. Show your expertise. Set lead capture – landing pages and catch these leads to stay in touch with them, nurture them and convert them to new investors.
Measure your results
Measure your results. This sets you in the position to know where to increase your engagement to get the most out for your marketing investment. In the long term this enables you to reach your audience more and more efficient.
Marketing take away tip:Inbound marketing seems to be the most effective strategy to support investor acquisition and branding within the high restricted hedge fund business, without to violate any rules, regulations and laws. To get your hedge fund seen from your target audience the smart way, start today and get help from inbound marketing professionals.
Inbound marketing is one of the important marketing strategies that is helping businesses to promote themselves in Internet.
One of the important Summit that is related to Inbound marketing is Inbound marketing Summit.
This article describes information about Inbound Marketing Summit, why it organized and what the advantages of inbound marketing Summit are.
Inbound marketing Summit is the place where Online marketers from all the parts of the world gather together to discuss and solve today’s marketing and business communication challenges.
This Summit brings brightest minds in business from all over the world including world-renowned authors and practitioners, Inbound marketing experts as well as head of top companies who are using latest inbound marketing tools and strategies for their business.
This helps in discussing about existing business communication strategies and how to adopt new inbound marketing strategies in the coming years.
Marketing is all about good relationships with your targeted audience.
It does not matter if you already are a famous brand, people will not find your products and services unless they are searching for them online.
With inbound marketing you get outstanding attractive and become able to create attractive offers.
You can build relationships and convert the previously attracted website visitors into leads and than into customers.
Lead generation is the creation or generation of prospective consumer interest or inquiry into a business’ products or services.
Over time you get outstanding, gain trust and you convince your targeted audience that your products, quality and service are more valuable than your competition.
Inbound marketing benefits for B2B
Up to 60% lower cost per lead.
Up to 55% higher lead conversion rates than outbound marketing.
Much better measurable than outbound marketing.
Inbound marketing benefits for B2C
When you listen to conversations you can collect valuable marketing data.
You become able to expand your REACH in social media to capture leads and drive sales.
You will build a great community that is loyal to your brand.
How to reach your targeted audience with inbound marketing?
Social Media Marketing (SMM)
Social media marketing has become an important component of organizations’ marketing communications plans.
Social media marketing programs usually focus on efforts to create content that attracts attention, generates online conversations, and encourages readers to share it with their social networks.
Social media marketing key advantages:
Easily accessible to anyone.
Increase of brand awareness.
Facilitate conversations with the customer.
Inexpensive platform to implement marketing campaigns.
Direct feedback from customers
Direct feedback from targeted markets
Social Media Optimization (SMO)
Social Media Optimization (SMO) is the method of social media activity with the intent of attracting unique visitors to website content.
Social media optimization primarily focus on driving traffic from sources other than search engines, though improved search ranking is also a benefit of successful SMO.
Increasingly smart businesses are integrating social media participation as part of their knowledge management strategy like:
Product and service development.
Employee engagement and turnover.
Customer satisfaction and relations.
Search Engine Optimization (SEO)
Search engine optimization (SEO) is the process of improving the visibility of a web site or a web page in search engines via the natural or un-paid organic or algorithmic search results.
In general, the earlier or higher on the page, and more frequently a site appears in the search results list, the more visitors it will receive from the search engine.
SEO may target different kinds of search, including:
Industry-specific vertical search engines.
To build a powerful, marketing optimized website that generates traffic, links and leads it is necessary to have quality content on.
SEO optimized articles are the most important in getting a good search engine rating. The higher your search engine rating, the more traffic your website gets!
Blog articles are a great link building and lead generating tool as well.
Lead Nurturing are terms used in general business practice to describe methodologies, systems, and practices designed to generate new potential business clients, generally operated through a variety of marketing techniques.
Once you have created your offers, call to action and landing pages, go to the next step and qualify your captured leads and drag them step by step through your sales funnel.
Do you have any tips on how to do Lead Generation with Inbound Marketing? What are they and how do you Lead Generation with Inbound Marketing for your business?
Inbound marketing is one of the top ways to attract customers online and get good profits from Business.
Inbound marketing is means getting found online through different marketing strategies.
In this article, you can know different ways to get found online through social media marketing and Inbound marketing strategies using some trusted Inbound marketing tools.
Top Inbound Marketing Tools
1. Business Blog:
A Business Blog is one of the most powerful Inbound marketing tools that can be used to create an effective web presence.
Using a business blog, you can constantly update about your products, add some discussions and share everything with social media platforms.
Twitter is one of the top social media platforms which plays a major role in Inbound marketing strategies.
Twitter has become a great marketing tool with lot of features and hundreds of applications allowing businesses to flourish in Internet.
3. Facebook Fanpages:
Facebook fan pages are other one of the big list of effective inbound marketing tools.
Adding your latest discussions to your facebook fan page and inviting followers from facebook helps you to get recognized online through facebook.
4. LinkedIn groups:
LinkedIn groups are furhter top Inbound marketing tool.
LinkedIn helps users to create an effective web presence by allowing them to question and answer discussions in their niche and also promote quality content related to their website or business products.
5. Social Media Platforms such as Myspace:
Other social media platforms like myspace etc also are efficient inbound marketing tools.
These helps in sharing content to get seen online which plays a major role in inbound marketing.
Do you have any tips on how to use Inbound Marketing? What are they and how do you use Inbound Marketing for your business?
If you are having an business online or spending time online with a blog or website of your own, then you must have definitely come across words such as:
*Search Engine Marketing
This article describes a basic understanding of these topics to get your selve started for blogging and starting business online.
Inbound Marketing definition:
If you search with this keyword “Inbound Marketing definition”, you get different types of definitions for Inbound marketing.
Inbound Marketing includes these principles: Blogging, Social Media, Lead Conversion, Lead Nurturing and Closed-Loop Analysis. To learn mor how to do Inbound Marketing please visit our FREE learning center.
Inbound Marketing in simple terms is to get found online by others. It may be your customers, your future prospects, your business opponents and any one whom you want to get yourself recognized.
Inbound marketing can be used to promote your business online as well as to create an effective web presence.
Watch this video: Brain vs. Budget = Inbound Marketing
If you are looking for “social media marketing definition”, you won’t get anything related and get hundreds of articles related to social media marketing.
But to make “social media marketing definition simple”, social media marketing is nothing but promoting yourselves or your business online using major social media platforms such as Twitter, Facebook, LinkedIn an some more.
Lead generation definition is pretty simple. It is bringing your products directly to public using different social media marketing strategies and Inbound marketing solutions.
Lead generation is one of the important strategies in generating profits for businesses online.
Search Engine Marketing Definition:
Search Engine Marketing is using search engines for marketing and promoting your businesses online. Generally search engines play a major role in providing valuable product and business related information to people online.
Using search engines for promoting products online is called search engine marketing.
Do you have any tips on how to use Inbound Marketing? What are they and how do you use Inbound Marketing for your business?
Inbound marketing is today a great strategy for marketing that is proving useful for many of the online businesses and organizations all over the world.
People are more and more attracted towards this cheap and effective source of social media marketing to get massive amount of leads
and success in their business.
Inbound marketing is basically a type of marketing which focuses on getting found by the customers and not finding customers.
Simply speaking inbound marketing solutions provide you with the ease of market your product in such a way that your customers will automatically find you and help in creating massive lead generation.
Inbound marketing is a process which is based on search engine marketing which includes effective social media marketing tactics.
Today there are various hub marketing solutions like facebook marketing solutions and other social media platforms that help you in creating effective web presence.
Today with the increasing demand of internet and computers people are becoming aware that it can be used a perfect source of marketing.
Businesses use this opportunity to give their customers something they want and many times at no cost.
Online marketing is a way of building the relationships with the customers and to gain confidence among them. Inbound marketing is more profitable for the business than before because of it flexibility and ease to use.
Many of the businesses also doubt about the effectiveness of the inbound marketing. But the fact is that changing trend of today has changed the way of inbound marketing and how people use the social media platforms for online marketing.
You should therefore need to deal with better social media marketing tactics that works well for your business. You should find a better SMM partner for all your needs and start showing off your business the heights which it has not ever seen.
Inbound Marketing Death is still far away as people are finding new and innovative ways for marketing their business regularly through this marketing strategy. This has made them credible enough and helped them in getting success soon.
Today you can effectively use the social media marketing as your best marketing tactic which is still working for those who knows well, how to deal with it.
Do you have any tips about Inbound Marketing? What are they and how do you use Inbound Marketing for your business?
Mobile is today one of the strongest media for people to talk, chat, entertain and advertising and could be also as an inbound marketing tool for your business.
A study shows that people are about four hours active in social media through mobile divices per day, compared with only one hour with their PC. This shows the growing importance of mobile advertising.
Mobile advertising is today increasing as a latest trend of the businesses all over the world. The increasing demand of mobile advertising is due to its simplicity, flexibility to use, cheap costing and many of such features.
There are many varieties of mobile advertising options available which range from, SMS, WAP, mobile app display ads, search ads and some more. Also there are rich media, video and push notifications, and other options available for you which may be complex to use.
Today with the increasing number of population using mobile and cell phones, more and more businesses and companies are trying to make it a trend for them to use this service as a best marketing tool.
Besides the internet marketing tools this is the type of marketing and advertising which is rapidly increasingly gaining publicity.
SMS are today cool ways to advertise business all over the world. The rapid rise in text messaging service and usage of this service as marketing can be can be attributed to its low cost and flexibility to use.
Whether it is a teen ager or a aged human being, more than 80% of the people are using this service in one or the other way. SMS have today become a most useful and essential way of communicating between the people.
With such an opportunity is it not wise to use this service and technology for the advertising and marketing methods and gain profits and credibility at the same time.
Forrester: U.S. Interactive Marketing Forecast 2009 – 2014
Mobile advertising trend for the businesses is getting to its edge. Many of the tech-savvy entrepreneurs are now using .mobi domain for their websites to provide the correct (and viewable) content to mobile phone users. This ensures their quality and brand in specific field.
Most of the companies are also using mobile advertising to send the messages about their products and services directly to the potential customers’ email and many of them use to tweet them using the latest mobile advertising trends.
Also with the increasing trend of video marketing methods more and more companies and advertisers are now focusing on these latest marketing opportunities so that they can effectively start to use these options.
Do you have any tips about mobile marketing? What are they and how do you use mobile marketing for your business?
We are an Inbound Marketing Agency and can help your business to
get outstanding attractive by identifying your marketing objectives,
setup an inbound marketing strategy for you and help with broader
marketing / PR / branding efforts.