If you want to make your brand more social, you can look at marketing consulting or business consulting sites and take advice from the marketing consultants.
There are so many business blogs regarding how to make your brand more social.
You must know about inbound marketing agency to make your brand more social and how to get customers attached to your brand.
Here are some points that you have to keep into mind for it.
#1 Consistency matters for social media updates:
Everybody in these days is tech savvy, spends a lot of time on internet and gets interacted with tones of information. So majority forgets that information in minutes.
So the question is how to remember your information and then consistency comes into picture. It means spread the information on social media websites consistently.
The reason is that more people will see your information, the more will attach with you.
#2 Do things responsibly:
There are so many social networking sites such as, Facebook, Twitter, LinkedIn, Digg and StumbleUpon and many other.
You must be regular on these social media marketing websites and also you can share your company blog’s post regularly here.
You must do things responsibly such as, post, read, follow, solve problems, thank people, listen and learn.
You should not wait for people to come to you; in fact, you should think of how to reach them. If you have such kind of approach, your brand will become more social easily; as a result, your business leads.
#3 Share with social networking sites:
It is one of popular ways that increase web traffic in internet advertising world as social networking sites are the part of social media marketing agency.
If you want to make your brand more social, you need to share the promotional video of your brand with social networking sites.
You should post that link to every social networking sites like Facebook, Twitter, LinkedIn, Digg and StumbleUpon and many other.
Besides from it, there are video sites like YouTube, you should also post that link to here and you should not limit your link to only YouTube. You can post that link to Dailymotion and Vimeo as well.
#4 check your performance:
The main thing is you must know about performance of your brand so that you can work on making your brand more and more social.
There are so many tools that are available in internet and you can use one of those for measuring or checking the performance of your brand in internet.
Without using these tools, you will not know how your brand’s performance from starting is.
Marketing takeaway Tip: Social Media Marketing is very important for improving your brand image online. Getting your business updates regularly in social networking sites improves the brand name and helps in getting found online by customers.
If you are active in social media and you only talk about your self and do not listen to your target audience than you are definitely going into the wrong direction!
More and more companies discover social media as a marketing channel.
Social media marketing opportunities are limitless. But when you think the only thing you can do with social media is to blow out your marketing message, than you are missing a great part of the possibilities social media is offering to your business.
Ben Nesvig, marketing manager of Fuzed Marketing said: “Businesses that don’t actively answer support questions via Twitter and Facebook will feel the sting in 2011. Smart companies have already taken advantage of these tools, but look for small businesses to become more involved.”
Customers online in social media communities expect from a business to interact with them and to listen and to respond to them.
With social media companies can offer better service and support. Service and support are the underestimated secret weapons to be a step ahead of your competition.
When businesses interact with their target audience they can learn more about how they think and about their wishes and expectations from a company and their products.
Do you measure your social media activities and whats the ROI?
More and more businesses worldwide and are validating daily the business impact of social media in building brands.
How about your business? Is social media part of your marketing plan now? In 2011 social media will be in use of any smart entity!
More great data which show the ROI of social media is emerging daily and these data will encourage further companies to get started with social media as an important additional marketing channel to attract further customers to their businesses.
Also the people in charge for social media marketing within the companies will experience the need to showcase results, reports, data and ROI to their CEOs.
They will need to replace their buzzwords and hype with more exact results and reports.
Start your inbound marketing the proven and easy way!
Some proven facts about inbound marketing:
A. Saves you up to 60% of your marketing budgets. B. Makes you stand out of your competition. C. Generates you a massive amount of leads. D. You get up to 55% higher lead conversion rates.
How business has gone the social media marketing way there also recruiting is changing.
Business will spend less money in the future on head hunters and advertising to attract employees!
Recruiters will increasingly use Social Media like Facebook, Twitter and LinkedIn to discover their candidates.
Studies show that about that about 60 to 70 percent of recruiting is now happening through social networks.
Ted Williams, the “homeless man with a golden voice,” is a prime example of where recruiters are hunting for talent.
Watch this video: ‘Golden Voice’ homeless man finds job, home after viral video success
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Christina Pappas, inbound marketing manager at Zmags said: “Our online footprint will determine our personal brand and potential to employers,”
Companies can save thousands of dollars each year by using online networks, in-house tools and employee referral systems to get new candidates.
Social networks lead all other recruiting channels for planned investment by employers as the economy rebounds, according to a new survey by recruitment platform Jobvite.
Recently there was a survey conducted by one of recruitment platform Jobvite and it was found that more than 80% of respondents have planned to use social media networks for recruiting this year. LinkedIn (78%), Facebook (55%) and Twitter (45%) are the most popular social recruiting platforms, while MySpace is used by 5 percent of respondents.
Some tips to get your online recruiting started:
Start conversation in social media.
Involve all your employees in your social media activities
Showcase your steak holder value, do videos and interviews and post them in social media.
Be human and authentic.
Start your corporate blog and encourage your fellow employees to contribute.
Encourage your employees to spread the word about your open positions though their social media communities.
Some resource to get started with your Social Media for Job Recruitment:
Amtower predicts that LinkedIn will increase their user base to more than 120 million in 2011.
LinkedIn is a business-oriented social networking site.
Founded in December 2002 and launched in May 2003, it is mainly used for professional networking.
As of 1 January 2011 LinkedIn had more than 90 million registered users, spanning more than 200 countries and territories worldwide.LinkedIn is available in English, French, German, Italian, Portuguese and Spanish.
Quantcast reports Linkedin has 21.4 million monthly unique U.S. visitors and 47.6 million globally.
Watch this video: 5 Important tips to get business from LinkedIn
This offers a great opportunity for businesses to attract leads and customers the inbound marketing way to their offer.
LinkedIn is adding new features constantly, which make it more and more useful and interesting for users. LinkedIn’s Group feature, which supports the growing trend of geographic-based groups, has evolved to a tool which targets geographic and functional niches.
Further new features like company pages, paid search advertising and apps which are benficial to B2B, will attract more B2B users. Some resource to shorten your learning curve:
Business will not come to you until you are visible and in communication with your target audience!
We have put together 5 things you should do to make use of the steady growing and global internet market.
1. Use Video to address your message Show dont tell! The more you are able to show your products, services and references from satisfied customers them more trust you can earn!
You can show how the product works. This is more powerful than to offer a simple and boring online brochure to read. You make your products and serives a real thing and you can encourage your target audience to buy!
It’s not necessary to make them like Hollywood clips.
Just do video with the cam you have and upload them to YouTube and other video channels. The more visiblity the better.
Also include a breef description and TAGs in your video to make it better visible for search engines.
Last but not least, include the video in your website.
2. Mobile Marketing If you are in B2C business a mobile marketing strategy would be a great idea. Produce a mobile app which offers great value to your target audience and stay in touch with them through important and valuable information. So you will attract them to your products the smart way.
Promote your mobile app on your website, blog and in social media!
3. Monitor Social Media to learn what customers say about you Start monitor Facebook, MySpace, Twitter, LinkedIn, YouTube and industry related blogs and forums.
Respond the same way you have been mentioned. If you have been mentione in a blog, simply comment back.
If there is a video made about you, simply respond with a video by your self and comment on this video in the comnment section.
If there is a Twitter discussion about you, simply respond on Twitter.
Allways respond professionally. Every discussion, positive or negative about you and your brand is great.
It is your big chance for you to explain your point of view and show how professional and trustworthy you are!
I think you got the picture!
4. Leverage your Marketing through Affiliates Let others help you to make more revenue. Affiliate programs are a great way for a company to expand their marketing reach with zero budget risk!
You can do a program which pays affiliates per sale so you are on the secure side.
Companies like Amazon do about 30% of their business through affiliates.
Lookout for affiliate networks to help you and start your program!
5. Sell there where your customers are
You should do smart offers on facebook for example and offer your audience to directly buy from your fan page on facebook.
Offer special and exclusive deals and coupons for your facebook friends.
Marketing takeaway: Start with a blog. Next Start with social media like Facebook (Fan Page), Twitter, Linkedin and other industry related forums! You need to build your network very quick. Show your expertise and start the conversation with your target audience!
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With inbound marketing you can gain a competitive advantage against others, the smart way!
Some advantages of inbound marketing for your business:
A. Save up to 60% of their marketing budgets.
B. Stand out of their competition.
C. Generate a massive amount of leads.
D. Get up to 55% higher lead conversion rates.
E. Increase investor rates the smart way.
1. Identify your buyer persona to reach them laser targeted
To know who your buyer persona is gives you the opportunity to learn where they are on the web, so you can reach them laser target.
The more you know about your potential customers, the more positive results you will gain through your activities.
This saves you time and money and leads your to your positive inbound marketing ROI the smart way.
2. Start a corporate blog and produce remarcable content
Blogging is the most effective way to attract visitors to your business website.
Blogging shows your buyer persona your expertise and builds trust with your potential customers.
Companies who blog get up to 55% more target traffic than companies which do not blog.
Furthermore is every blog article an additional chance to get found from customers online when they are researching for products and services in your industry.
The more blog articles you have published the better.
3. Setup your social media profiles and build followers, friends and your network
Register your brand name in social media and complete your profiles.
Visit the profiles of your competitors and invite their friends and followers to your social networks.
Start communicate with them, ask them for their opinion and for ideas and suggestions!
Connect your blog and you social profiles to distribute your content the smart way in front of your target audience.
4. Create reports, ebooks and whitpapers to attract leads
A great way to attract leads ist to offer something of value in exchange for their data on the registration form.
Reports, ebooks and whitpapers are great tools to give in exchange for prospects data.
Produce reports, ebooks and whitpapers with valuable and helpful information for your buyer persona.
Solve their problems and answer their industry specific questions.
Include viral tools into your reports, eBooks and white papers, like a tweet this button.
Upload a summary of your digital info product to websites like Slideshare, Issue and Docstoc to tease your target audience to your landing page where they can download the full and free version of your reports, eBooks and white papers.
5. Setup landing pages to capture leads
Setup landing pages to capture leads for your business.
Design your landing pages in a clear and easy way. Include five good reasons why to register. Include social share buttons and offer a valuable and useful report, eBook or white paper in exchange for their registration.
Setup your lead nurturing process to convert your leads to paying customers.
6. Promote your blog articles, reports, eBooks and white papers in social media to attract leads
Connect your blog with all your social media networks to distribute your content the smart way.
Build relationships with industry related blogger in your social media network and also with influential friends their.
As soon you have published an article ask them to tweet, Facebook share, recommend to their friends and comment your article.
Always return their favour. Social Media is a give and take game.
Do these steps and you are on your smart road to more leads, revenue and profits.
More and more people out there use mobile devices to do their online communication, like to stay in touch with their network on Facebook and Twitter and to inform their friend’s contacts and followers about news and events.
Studies show that people are online about four hours from mobile devices compared with one hour on their PC.
The mobile use of social networks is a quick, convenient and flexible way to stay in touch. Also to stay in touch with customers and prospects answer questions and give support.
You should consider building your own app for your business. Value added apps are an easy way to stay in touch with your audience.
Optimize your website for mobile use. Simply make it easy for your audience to reach you and to stay in touch with you and to buy from you.
Apps for mobile devices are easy to develop and to use. When your customer downloads your app than this shows you, that he or she is interested in your message. So you get high qualified leads where you can spread your message.
Apps give you the opportunity to collect additional information like time and geo location. An ordinary Website cant collect
Some facts why you need a mobile app:
You offer value-added service for your customers which the get frequently. You can deliver Info about discounts, events, and your inventory and customer service, only to name a view.
You can make use of an interactive application that can attract more people to your brand. Studies show that about 60% of all app users like to play games. Studies also show that about 50% use news and weather applications to stay up to date. About 40% use social media.
You can build a business around your mobile app. You can make use of mobile apps as review service for restaurants, hotels and products and some more. The sky is the limit.
Here are further important resources about mobile marketing:
In these days where the ability to communicate is important to stay in touch and to do business a total down of a service can mean the difference between success and failure.
Kommunicaton is an important part of the business building process. Especially if you have something to sell what is much more expensive you need to open all possible channels to stay in touch with your target client and deal partners. To loose the ability to communicate means 100% failure, no matter in which businesses you are.
Skype has 500+ million users globally.
As Skype has a major malfunction I can show you other services you can use to stay in touch witch your family and friends.
Jajah lets you call contacts anywhere in the world, and even save up to 98% on your bill when you use your existing phone. The system works on any phone, including land lines and mobile, and doesn’t require download of additional software. Jajah provide white label and outsourced telephony services in more than 200 countries.
QuteCom, previously known as WengoPhone, provides voice and video over IP. It is an open source project, that requires some programming skill. Ideal for the tech savvy IT users.
ooVoo lets you video chat with up to six family members or friends at once – a service ideal for video conferencing for business purposes as well. There are many affordable plans to choose from, with features like file sharing, audio and video recording, text chat, priority customer service and more.
VoipBuster is a program that uses the latest technology to bring free and high-quality voice communications. With VoipBuster you can call regular phones in various popular destinations for free or call at an incredible low rate to any other phone on the planet. You can also call all your online friends (pc-to-pc calls) as long as you like, for free.
SightSpeed is an award-winning provider of Internet video chat and voice calling for friends and family, and video conferencing solutions for businesses. The service also features video emailing, text chatting and more.
Vbuzzer offers everything from computer to phone calling, faxing and SMS, to web conferencing, video email and more.
When people visit your blog or website searching for products, they exactly wanted to know what exactly they wanted to do next.
Your call to action should provide your visitors with the next step for them to get their required information.
It is important to have your call to action statements and call to action forms crystal clear so that you can drive more sales from your online business.
Developing Call to Action Statements Effective call to action statements should be clear, obvious, and provide something that visitor is looking for. While having a Call to action statement button that says “Contact Us” is one option, it is also better to have a simple contact form that can grab the lead instantly.
Top Call to Action Buttons that can increase your sales drastically
Some examples of calls to action buttons which can drive huge sales to your website are given below:
Sign Up for our Newsletter
Generally people are interested for getting latest news. Sign Up for Newsletter helps to gather more prospects which can convert into leads in future.
Buy Now buttons next to your products It should be simple for visitors to purchase products that they like instantly rather than searching for buy page. Place simple buy now buttons next to your products that redirects to your check out page.
Follow Social Media Communities Another interesting call to action button is to follow social media sites. In this way they stay updated about your business and visit your website when they found an interesting content related to your website or business.
Useful Videos about your website products Some useful videos which are helpful to readers and visitors helps them to drive them back to your website when they need them. This helps them to convert them into leads with simple buttons next to your useful videos.
Other important call to action buttons such as request for a quote, free E-book give away helps your business to drive traffic.
Marketing takeaway tip: Having call-to-action buttons visible throughout your website helps your visitors attracted and making them specific to that page make them most compelling to visitors. If you don’t have clear call for action buttons for your website visitors, you may lose important sales leads for your business online.
We are an Inbound Marketing Agency and can help your business to
get outstanding attractive by identifying your marketing objectives,
setup an inbound marketing strategy for you and help with broader
marketing / PR / branding efforts.