PayPer Click marketing (PPC) can be responsible for up to 25% of your traffic mix.
But traffic only will not bring you the amount of new leads and customers as you expect if you don’t establish effective landing pages with compelling offer and effective call to action!
Traffic is important. More important is the right traffic! Target traffic is better, because of better quality. You get lesser but more quality traffic and also lead of more quality which is increases the conversion rates during your lead nurturing process.
For each click done on your ads you pay money. Therefore it makes sense to direct those paid visitors straight to your landing pages, so they can register on a web form in exchange for something valuable like a whitepaper, eBook, report or something other which your audience recognizes as valuable information.
Here are some examples of landing pages:
The right use of landing pages can increase your conversion rate up to 55%. This sounds like a great reason to use landing pages effectively.
Do you use landing pages with pay per click marketing to generate leads? I am looking forward to your comments below in the comments section.
Learn more about landing pages and lead generation here:
How long does it take until your business responds to a customer requests? Do you need one hour, three hours or do you need more time to respond to a customer requests?
A MIT study shows that companies who respond first to a customer requests have a 78% higher chance to win the deal!
Now you should check your response request process and improve it to respond immediately.
When do your sales reps contact the lead? In the beginning, when the leads signs up for more info? Or do you wait for three days until your lead has studied the info he has got from you, or do you wait until your leads calls you?
A FOCUS study shows that the most customers prefer to engage with a sales rep in the last third of the buying process.
Now you should check in which stage of the buying process your sales reps do contact the leads and change this to the last third of the buying process.
How long does it take until your leads become paying customers? One month, three months or six months or longer? How is the percentage rate of leads to customers for your business?
A Mac Macintosh survey shows that leads buy a product or service they have inquired about six months ago! The other 67% still intend to purchase but where still not ready.
Be patient with your leads and bring them into an effective lead nurturing process by providing valuable information and call to action, but no sales pitches!
How do you manage your incoming leads? Do lead them to an effective lead nurturing process to gain the most out of them by them time? What kind of information do you provide to your leads? Do communicate with your leads during the lead nurturing process or do you pitch them?
A Demand GenReport study shows that lead nurturing is producing a 20% increase of sales opportunities versus not-nurtured leads.
Setup an effective lead nurturing process to get the most results out of your inbound marketing efforts. Deliver remarkable and helpful content. Include call to action but avoid sales pitches or direct product offer. Do you lead nurturing emails more like a publication than like a sales letter?
How do you mange your marketing and sales process to increase lead to customer rate? I am looking forward to your comments below!
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If you ever had thought about to optimize your website or to do a complete redesign than this 9 ways could help you to priories your doing.
1. Implementing Landing Pages
In online marketing a landing page, also known as a lead capture page, is a single web page that appears in response to clicking on an advertisement.
The landing page will usually display directed sales copy that is a logical extension of the advertisement or link.
Landing pages are often linked to and from social media, email campaigns or pay per click (PPC) campaigns in order to enhance the effectiveness of the advertisements.
The general goal of a landing page is to convert site visitors into sales lead.
2. Optimizing Website and Content for Conversion
As an Internet marketing strategy, SEO considers how search engines work and what people search for.
Optimizing a website may involve editing its content and HTML and associated coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines.
Promoting a site to increase the number of Backlinks, or inbound links, is another SEO tactic.
Search Engine Optimization (SEO) is an essential element of any inbound marketing strategy and can account for up to 25% of your website search engine results.
3. Implementing Micro Sites
A micro site, also known as a landing page, is an individual web page or cluster of pages. The micro site’s main landing page most likely has its own domain name or sub domain.
They are typically used to add a specialized group of information.
A micro site may be linked in to a main site.
The main distinction of a micro site versus its parent site is its purpose and specific cohesiveness as compared to the micro site’s broader overall parent website.
4. Utilizing Video
Corporate video helps to deliver your message online. High quality video can enhance your ability to deliver your message online. Its more powerful than only words.
5. Implementing Social Media
Social media marketing is an integrated marketing strategy.
Social media marketing is integrated marketing communications to connect with targeted markets.
Integrated marketing communications coordinates the elements of the marketing mix like personal selling, PR, direct marketing, and sales promotion.
6. Implementing Live Chat
Live chat gives you the opportunity to discuss live with your potential customer and answer his question in real time.
7. Implementing Click to Call Feature
Click-to-call, also known as click-to-talk, is a form of Web-based communication in which a person clicks a button to request an immediate connection with a company in real-time by phone call.
A great invention is the click to call feature on a website, where a visitor can ask you to call him.
8. Cookie Based Personalization of Website Content
This feature gives a website owner the opportunity to enhance the user experience by personalizing the pages he surfs with related offers.
Companies like eBay and Amazon use these technologies to offer related products to their customers and to increase their revenue.
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Inbound marketing is very much different from the traditional outbound marketing methods.
Social media marketing offered so many things to consider when you start online business in the world of today.
Inbound marketing is treated as one of the most important hub marketing solutions for the online marketing business.
Try out Networking and make many contacts
Social media marketing is helping out many of the businesses in just getting the positive leads that converts great profits for them, as soon as they offer them.
Building a good relationship with the people can help you in a great way to expand your network which further builds an optimized web presence for you.
Networking and building up contacts is a first part of social media marketing tactics and can be done in many ways. You can be face to face there with the like-minded people that develop into strong relationships.
Participate regularly to get better results
Participating differently in different social media platforms without spamming them can effectively help you in creating effective web presence. This further helps you in generating huge traffic and creating massive lead generation through this traffic.
Inbound marketing also helps in becoming you business a reputable one on the internet without which sales cannot be possible.
Use every part of the internet
You should slowly try to focus on reaching each and every part of internet by using various social media platforms. Facebook is one of the best social media platforms to use.
Using other sites like Twitter, Digg, Stumble and other social circles, can increase the number of people that will help you to know what you have to offer and can effectively help you in increasing the massive lead generation.
While using the different social media marketing tactics you should focus on sharing the useful content with your potential customers which can bring more and more profits for you with your useful and unique content.
At last you can assume that social media marketing as a sort of number game and more you participate and give, the more you receive.
Do you have any tips about Inbound Marketing and Social Media? What are they and how do you use Inbound Marketing for your business?
Sales and marketing needs nurture your potential customers as soon as possible so as to get the best results and higher profits from your massive lead generation.
May be you are having a good website that is getting the good traffic and can convert them into leads. But by your hard luck some of the people just aren’t buying it. Nurturing your inbound marketing leads makes a great way to keep your leads engaged and make them ready to the buying decision.
Try out many ways for getting better results
You may nurture your inbound marketing leads and totally convert them into sales by using many of the effective ways which can work for you.
Building a good network and creating effective web presence is the first part of the effective social media marketing tactics that can be used for getting better results.
Try out many ways to build up the contacts with the like-minded people using the better inbound marketing solutions. By building relationship with these people helps in increasing your traffic by increasing referrals through them which ultimately helps in increasing the sales which helps in increasing the profits.
Creating a well balanced direct mail campaign for getting more sales
Email marketing is a useful way by which you can convert leads into sales. You should employ better methods and consult internet marketing consultants for better ways of hub marketing solutions that can generate you better sales and profits.
Make sure that your mailing includes a working response mechanism. You should also make sure that your leads are properly and timely answered. You may use contact management software or a database to store and track progress of individual leads and set sales staff a response time.
These ways can help you in getting more and more sales while nurturing your inbound marketing leads through the various different social media platforms.
Do you have any tips for Lead Nurturing? What are they and how do you use Inbound Marketing and Lead Nurturing?
3 Tips For B2B Lead Generation With Inbound Marketing
Social Media Marketing has been successful for business organizations to develop B2C marketing and there are severe concerns regarding its helpfulness for B2B marketing. There were many researches that have been performed in order to verify social media platform for B2B marketing.
This article provides information of how to perform B2B lead generation with inbound marketing.
Watch this presantation: Social Media Marketing Case Study
B2B Lead generation is possible with social media platforms if you follow some simple tips for your business website and Inbound marketing strategies. Some of them are given below:
1. Good Website Design and Lead Capture Pages
There were researches that were happening in order to verify the success ration of social media platforms for B2B marketing. B2C marketing is successfully implemented through social media platforms as customers can get relevant information from their websites. For implementing your inbound marketing successfully, your business should be accompanied with a good website design and good lead capture pages.
2. Site Navigation and Content
Having good website content attracts more readers for your website and eventually helps in increasing sales. A recent research said that people from social media platforms are more interested in blog posts and about page of companies.
So for attracting customers for your business and products, there needs to be good content for your website and also good lead capture pages so that you can retain the customers in your website rather than driving them away from it.
3. SEO and Inbound marketing solutions
SEO and good inbound marketing are also required for bringing massive amount of leads for your website. If you don’t have a proper inbound marketing strategy, it is difficult to convert leads into sales through social media platforms.
B2B marketing is possible through social media with effective marketing strategies. There is maximum scope for companies to attract massive leads through social media platforms.
But these lead generation campaigns are to be accompanied with good lead capture pages, effective marketing strategies and well designed website pages.
Doing business over internet is one of the most profitable way to improve your business and your revenue all around the world.
Due to globalization, companies now have the chance to reach potential customers world wide. This article describes how to reach B2B klients on in Social media platforms.
Starting B2B in Social Media Platforms
You don’t need to spend lots of money to start promoting your business online. The only thing which is required is patience, perseverance and target to to reach your targeted audience.
According to one survey 97% of all businesses online failed due to lack of knowledge in online marketing. To improve business online, you should be active for B2B networking in social media platforms which are potential sources for driving traffic for your website.
Addressing B2B in Social Media Platforms
In the world of business to business market today there are chances that companies may lose their sales due to growing competition for social media platforms. People who are internet savvy can guide you proper on how to kill the current competition and move ahead in this market. If you sell similar product over and over again then you will surely lose your business.
Free Report: 12 Powerful Ways How To Get Massive Traffic To Your Web Presence.
Some internet marketing consultant says that this is a duplicate process and for those people who are new in to this market it is very easy to earn quick money.
But, because of this technique people are generally wasting their time and money and finally they are not earning anything from it.
This thing should be avoided while you are in business to business market.
To start with you’re business to business campaign you should first select social networking sites. They are the best source to start your venture. Being an experienced or new in internet marketing, you should take support of social networking sites.
There are some good social networking sites which can provide you very good resources. They can help you to grow your business. You can send emails to all your potential clients and add them to your contact list so that in future you can communicate with them.
Don’t Bore Your Social Network with Dump Sales Pitches #IMU
In today’s recession period there will be always a healthy competition due to globalized economy and sometimes it is the worst scenario for businesses online.
Maintaining strong relationship with customers online is very important during this period when competitors are trying to grab your potential customers.
If you are boring your potential customers with dump sale pitches, you are missing potential customers for your business. This article describes the potential losses that may occur due to dump sales pitches for your business online.
When you are going to meet your potential client on social media platforms then you should implement a technique or some good sales presentation so that you can get effective result. After making these efforts, a single dump pitch may irritate your customers and you may lose them to your competitors.
There is not at all in one solution while you want to frame a sales pitch. Whatever the industry is there, every potential customer might be facing some or the other kind of unique problem. You should understand the requirement of your sales pitch and talk directly with your client about their requirements.
Study: Selling Effectiveness – Buyer trends and multigenerational issues
To design a good sales campaign you need to perform thorough research.
Best place to start in this customer’s website. Many clients believe that you understand their requirements. Having knowledge of the company, about its decision makers is the very important part of generating effective sales pitch.
Never forget to find out what’s happening in the industry. Always keep yourself updated with different magazines, seminars and other resources so you can get the current news about the industry.
Even giving too many information is also not good way of presenting and it stops you moving ahead. According to the experience sales persons from the social media marketing industry, giving lots of information in the sales pitch can be very risky task.
While giving sales pitch if too many information is given then there are chances that client may get bored like he is taking some lecture in the school or college.
How To Drive Interaction On Your Social Networking Pages #IMU
Success of business online depends on the success of your inbound marketing and how actively you participate in social media platforms.
This article describes how to improve interaction in your social networking pages which many help in driving massive amount of leads for lead generation campaigns.
If you have setup your business groups and fan pages on major social media platforms and you expect that people will simply follow you without any marketing on interaction, then you are missing potential customers for your business.
If you have setup your company blog then it is very good chance that you can get potential customers to your business.
You can use the method of keeping a button on your main site and then post some good content so that you can get large amount of followers.
Another great social media marketing tactics is word of mouth publicity. It is one of the great things through which people gets attracted towards your business and social networking groups.
Even getting recommendations will also drive more amount of traffic to your fan pages.
You also need to check that there are other business or some group in your area which will give you lots of benefit from different strategies. You should get connected with other to design a plan and promote your social media platforms.
You will get large list of fans that will join your network as well.
Main factor in increasing your fans is creating effective web presence. Once you tell your friend then they will tell it to two more people and likewise your popularity grows.
If you have already setup your presence in social media platforms then you need to concentrate on working on it.
You should make use of your network to expand based on your experience and skills. People should follow all of your social media platforms.
The more outposts you offer the more chancs you have to grow your popularity.
If you are in to online marketing and you want your business to grow online, then you should concentrate on brand name.
Branding means you will make your business recognized among social media platforms. This article explains how to emphasize your business and company branding.
One of the first steps in emphasizing your business is by developing a good website with an excellent logo design.
The more number of people see your logo, the more your business will get growth. People always trust the company and they are interested in doing business with such company only.
If your client has never purchased any product then also they will trust you if you are going to give them a best quality.
Establish your business in major social media platforms like Twitter, Facebook and LinkedIn. Make sure that you have started your groups with company name which helps your potential customers to find your business in social media platforms.
If you really want your online marketing business to grow then you should have complete practice of corporate branding. Your logo should be designed by a professional designer.
You should protect the logo with the trademark. For this you need to register it with the government so that other company can’t misuse it.
Almost many large social media platforms have got their intellectual lawyers who always take care of trademark and copyright infringement laws. They are the persons who are responsible in protecting your company’s brand name.
You should concentrate on quality and service which you need to provide to your customer.
Presentation: The Brand Gap
If you want to continue creating effective web presence then you should continue in branding your business so that customers can recognize it.
To get a perfect growth you should provide your customer good quality service. You need to build an optimized web presence so that your brand can be easily recognized in the world of Internet.
You should get your branding with your own customized logo so that your business will get associated with others and you can get complete trust of the customers.
How to Spread Your Message to the Right Audience #IMU
Business Online has severe competition due to globalized economy. Companies have to be perfect in implementing their inbound marketing strategies.
They should be able to identify the right audience so that their marketing strategies may attract massive amount of leads for their lead generation campaigns.
This article helps business in identifying the right audience and spreading your message related to business to the right audience.
Success of business online depends on identifying the right audience for promoting and marketing their products. This results in poor sales and may result in lesser leads for lead generation campaigns.
So in order to do your inbound marketing strategies, it is important to identify the right audience for your products.
Most of the businesses online take time to know the correct marketing strategies for their products. This often happens due to failure of identifying potential customers, the Buyer Persona for their business. If they are successful, they would have been successful in creating massive amount of leads for their lead generation campaigns.
Here are some tips which will help in identifying the potential customers and targeted audience for your business.
1. Identifying Potential Customers
Identify your business or product major services and potential users of your product. Be specific as possible in identifying who exactly will be using your products and services. Then focus your inbound marketing to grab these potential customers for your business.
2. Identifying the needs of Potential customers
Once you have identified your the major base of your potential customers, next thing to identify is their needs and requirements. Encourage them to add comment on your products, ask for reviews about your products and ask them to actively participate in your social media platform groups.
You can improve your business only if you are able to respond to your customers needs.
3. Develop a Work Plan
Identify how you can satisfy your customer. Develop your lead capture pages, improve and customize your website by website redesign, target your inbound marketing strategies to target the potential customers by planning a strategic work plan.
Recruiters Lookout to Twitter, Facebook and LinkedIn #IMU
In recent years, Social Media platforms have influenced businesses and Inbound marketing strategies online. Now social networks have also become main channel for employment and recruiters are using these social networking and professional networking sites to hire employees for their organizations.
Social networks lead all other recruiting channels for planned investment by employers as the economy rebounds, according to a new survey by recruitment platform Jobvite.
Recently there was a survey conducted by one of recruitment platform Jobvite and it was found that more than 80% of respondents have planned to use social media networks for recruiting this year. LinkedIn (78%), Facebook (55%) and Twitter (45%) are the most popular social recruiting platforms, while MySpace is used by 5 percent of respondents.
This explains the impact of social media platforms in recent years over various platforms. Especially social media platforms like LinkedIn help in building an optimized web presence by showing your expertise in relevant field.
The higher is the number of followers for your twitter account, the more it tells about your expertise in your field.
People will become interested in knowing more about you.
Facebook is another social media platform which has now been providing good benefits for advertisers. Now there is facility of adding job listing in facebook pages which helps recruiters to hire the right person for their job.
Facebook advertising also helps job seekers to know about the jobs listing and availability of Jobs.
LinkedIn is far most the useful place for experienced professionals and job seekers. More effective is your web presence in Facebook and LinkedIn, you are more likely to get job in top companies.
Develop your profile in social media platforms and start building an effective web presence through social media.
Inbound Marketing: Grow Leads and Revenue with Only 30 Minutes a Day with Facebook #IMU
Inbound Marketing is one of the powerful marketing solutions for business online today. Inbound Marketing and social media together has change the way of marketing online for business organizations.
Major social media communities like Twitter, Facebook and LinkedIn has influenced business and customers through their powerful information. This article provides a quick overview of how to increase leads for your business and improving your Inbound Marketing solutions with facebook.
Facebook is one of the powerful social media communities which has influenced Inbound marketing tremendously. Many business organizations are now using facebook with his more than 500 million user count as a main source for their marketing and lead generation campaigns.
You can get massive leads for your lead generation campaigns if you manage to know the benefits of facebook advertising. Some of the best ways to use facebook for business are given below:
Using Facebook Fan Page:
Building facebook fan page brings quality leads for your business. Not only this, facebook fan pages are the best ways to share your product information with facebook users and also to get recognized online for your business.
Promoting business on facebook is one way to market your products online.
Facebook Advertising:
Facebook Advertising is a great ways to advertise and attract targeted customers. With Facebook advertising, advertisers get wide range of options to advertise their products.
Some of the examples are targeted advertising, targeting by gender, keywords, age and marital status and some more. This type of advertising helps advertisers promote their products reaching targeted customers and brining massive leads for lead generation campaigns.
Business Promotion with Facebook:
With facebook there is every possibility to improve your business presence online. With facebook apps, you can add facebook like page to your website, promote your facebook fan page with other social communities and increase your popularity in facebook.
As fans increases, businesses easily get the visibility of their business in Internet and also gets chance to create a viral marketing for their newly launched products.
Inbound Marketing To Generate A Massive Amount Of Leads #IMU
Inbound marketing is one of the best ways to get found easily by the customers through your website on the search engines when they search for the information about your products or services or any other information related to your business.
One other most important fact about inbound marketing is its ability to create massive leads.
When you develop remarkable content, submit it to social media sites and indexed by the search engines, people start knowing you and your business products and services worldwide.
This means your presence will be expanded all over the World. This is one of most important benefit for your business through inbound marketing.
Watch the video: Brain vs. Budget = Inbound Marketing
How can you create massive amount of leads through your website
Some of the best ways to create massive amount of leads for your website through Inbound marketing solutions are given below:
It’s all about your web presence
You can create massive leads by your web presence. Your website presence will also reflect the leads. So having a creative and well optimized website is necessary for creating massive leads to your business.
Your website can create leads when your website is said to be well optimized. One best way to create well optimized websites is to post good content in your posts and tagging with unique and good keywords.
Massive leads through social media
Social Media Marketing also helps in generating massive amount of leads for your business online.
Social media can be treated as basket of leads
Social media is another most important source for creating massive leads to your business. This can be done by forming groups or network of people through building relationship and trust and sharing the link of your website which consists of information regarding your products and services.
This not only increases the leads but also increases the brand value of your business through word of mouth.
Massive leads through activities in inbound marketing
Good words Massive leads
Your keywords tagged to your posts are the main important source to get found by customers through search engines. When you have good keywords which people generally use for search, you can easily be available in top pages of search engines.
Don’t forget to share the information in the social networking sites
When you update your website with new information about the products or services, you should share the information in the form of link to social media communities. This helps people in searching for relevant information and getting to know more about your business products.
Link building is a part of inbound marketing strategy and very important for the success of marketing campaigns for businesses online.
Link building helps in increasing traffic to your website as they play a major role in the search engine rankings of any website.
This article provides information of how to improve your Inbound marketing with the help of quality link building strategies.
Goals and Importance of Link Building in Inbound Marketing
Success of business online depends on how efficient Inbound marketing and lead generation campaigns are managed. To develop a optimized marketing strategy, Link building is very much necessary for every business.
Some of the compelling reasons for link building being part of Inbound marketing solutions are:
Increases traffic for Website
Driving the visitors to your website is one of the part of Inbound marketing. Increasing inbound links in other relevant Websites helps in increasing your traffic and improving the search engine rankings of your website.
Not only has it brought quality leads for lead generation campaigns. Optimizing keywords helps in massive lead generation and driving targeted traffic for your website.
Promoting your Brand of Products in other Websites
There is also another benefit in increasing the links in other websites. That is increasing the visibility of your products and website presence.
People show interest to visit your Website when they find your links in other related websites online. Even search engines like Google, Yahoo and Bing also observes the links while they assign a page rank and also links help in making your Website available in the top pages of search engines.
Try to build Quality links with other similar websites as it shows the impact on the page rank of your website
When your links are in other websites, it increases the visibility of your products and also makes your website effective in terms of search engines.
This has a phenomenal effect on the web searches for your products. As your search engine rankings improve for selected keywords, your website will be top pages of search engine thus bringing massive leads for your lead generation campaigns.
How Can You Build Links?
Natural link building:
Links can be build easily when you build an optimized, challenging web presence with good content and keywords.
There are some tips to be followed while posting content like selecting the keywords which are mostly used in the post or by using the keyword in titles and content wherever related and usage of common words by through which usually people search for the information regarding the products or services.
Submitting the links in the Social media networking sites
Submitting the article in the social media networking sites helps in increasing the traffic and leads to your products.
Submitting your comments and link of your website in other relevant Websites
By submitting your link and asking them to visit your website and publishing your link in their websites helps in increasing your links.
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