Posts Tagged ‘Lead Generation Challenge’

My prospects aren’t using social media, so I don’t need to be there!

Fotolia 30103864 XS My prospects aren’t using social media, so I don’t need to be there!

WRONG!

Increasingly prospects shift from traditional to the digital media.

They research about products and services on search engines, forums, and blogs and in social media to get the best products and services for their money!

To get found online when future prospects are looking for products is one of the major challenges businesses are facing today.

Millions of businesses competing for paying customers and it have become a difficult task for most of them to stand out of the crowd and to make future customers aware about their offers.

Trust is a major factor when it comes to get new customers acquired.

Companies need to understand that they need be there before they ask for a sale. They need to establish themselves as an authority and trusted source in their industry.

Social media platforms are today serving as a great inbound marketing tool for building credibility, brand awareness as well as community of people with same interests. These people than become aware of the businesses products and services and can become paying customers.

The most popular channel to share content is social media, the advantages of platforms like Facebook, Twitter and LinkedIn for business and to win customer loyalty are known. About 76% of marketers say they used a social network as the main channel for content distribution.

Successful companies use every possible communication channel to get in touch with their target audience. They are interested in what their recent and future customers are thinking and communicating about them.

In a recent survey conducted, 72% of the marketing consultants have agreed that they are using social media marketing for their businesses online.

This tells the importance of social media marketing tactics and inbound market solutions for businesses online.

A new research of Pew Research Center shows that 69% of adults use social media!

What do you think how are the chances that none of your prospects are included in that majority of adults using social media?

If you still have doubts that your prospects are active in social media feel free to try the advertising targeting platforms of any of those social networks. There you can segment your target audience at no cost. Then you will see by yourself.

Social media is a powerful communication channel to get and to stay in touch with prospects, future and current customers and to build relationships with industry influencers. You can also connect with reporters who are looking for industry experts on upcoming stories like you to interview them. This could improve your credibility and bring you additional free exposure, prospects, leads and customers for your business!

As simple as that!

 

Infographic: Lead Generation

lead gen infographic1 My prospects aren’t using social media, so I don’t need to be there!

What do you think about social media for business? Let me know your toughts in the comment section below!

 

Read also these related articles:

  1. Why marketers Increase their Social Media Marketing Budgets?
  2. How to Track and Follow Up on Social Brand Mentions
  3. 5 Ways How To Gain A Huge Profit From Facebook Sponsored Stories
  4. B2B Marketing Social Networks for more Business Leads
  5. How to grow your revenue through Social Customer Support

 

inbound marketing assessment us My prospects aren’t using social media, so I don’t need to be there!

 

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On the web you are what you publish… What are you?

contentmarketing On the web you are what you publish… What are you? Content and social media have become successful ways to get attention from future buyers.

Content creation, marketing and content distribution in social media are proven ways to make interested people aware of your business.

Millions of businesses competing for paying customers and it have become a difficult task for most of them to stand out of the crowd and to make future customers aware about their offers.

When people want to buy products and services they turn to the web, to search engines like Google, Yahoo, social media and their friends and relatives to get information and recommendations about products and services.

Original content builds you trust, customer loyalty and can position your business as trusted experts in your field. It offers the so called value ad for customers

Content marketing has established as a powerful way to engage customers. An increasing number of B2C and B2B marketer are faced with the challenge to produce and publish buyer persona oriented interesting and remarkable content to attract customers to their products and services.

By publishing interesting and remarkable content other blogs, news sites and content curators will link to you which increases your Page Rank and improves your search engine visibility also!

So when you publish expert content on the web you will be recognized as an expert in your field.

On the web you are what you publish… Think a minute what do you publish on the web and in social media? … Exactly! That’s what you are on the web!

If you miss the opportunity which content marketing offers to you, your business will vanish in the dust.

The best way to start content marketing for business is to start a corporate blog.

Recent and future customers can interact this way with your business. You show expertise and offer valuable information to solve your audience’s problems. This gains trust.

Blogging has great advantages and here are the most important:

  • 1. Blogging companies get up to 55% more Traffic
  • 2. Blogging companies get up to 97% more Inbound Links
  • 3. Blogging companies get up to 434% more indexed pages in search engines
  • 4. Blogging companies get up to 25x times more business leads

 

A seriously executed content marketing strategy can be responsible for 25x times more business leads and boosts your revenue by up to 40%!

 

inbound marketing assessment us On the web you are what you publish… What are you?

 

 

repost bttn suprsd On the web you are what you publish… What are you?

Why do you have a Facebook profile if you don’t want to communicate?

social media content strategy 225 Why do you have a Facebook profile if you don’t want to communicate?When I communicate in Facebook and Twitter, then I like to share interesting and valuable content.

Sometimes there are users in my network who make the impression they are bothered through this information. Social media is for connection and for communication. People who don’t want to be “bothered” by information which they don’t like for this moment should take into account that maybe this information they don’t like at this moment can benefit other people.

Social media is a democratic way of communication and this means that everybody is free to publish any information which can benefit others.

Not each piece of content which a business or a private person publishes in the social media channel is of interest or value for all. But the more content and information is published the higher are the chances that under this mass of content parts exist which benefit other people.

To publish and to share content is a sign of generosity. And if there is content or any information you don’t like than you are free to express your personal opinion on this, but keep in mind your opinion must not be universally applicable.

Content sharing is an essential part of knowledge and communication and improves the online reputation.

 

Infographic: Social Sharing Trends

content sharing infographic Why do you have a Facebook profile if you don’t want to communicate?

 

What do you think, how does content sharing in social media benefits you?

 inbound marketing assessment us Why do you have a Facebook profile if you don’t want to communicate?

repost bttn suprsd Why do you have a Facebook profile if you don’t want to communicate?

How to Master Your Lead Generation Challenge with Social Media

social media business How to Master Your Lead Generation Challenge with Social MediaSocial Media has proven to be a source of targeted high quality leads for B2C and B2B. An increasing number of marketers see lead generation as their greatest online marketing challenge.

Marketers which experienced the business value of social media marketing know that social media is one of their most successful and cost effective marketing channels.

Studies show that companies which relying on online lead generation are two times more profitable than those who do not. Those companies achieve an up to 62% lower costs per lead.

In social media B2B marketers are focusing mostly on LinkedIn which is the most successful channel for B2B lead generation followed by corporate blogging.

A study from Wildfire Interactive shows that social media helps grow brand awareness, increase sales and partnerships and helped to reduce marketing costs.

How can you profit from this trend?

  • 1. Start a social media presence. Complete your profile there
  • 2. Research for industry related B2B groups and people. Become a member and invite those people to your network
  • 3. Listen to their discussions. If you have something valuable to contribute than do it, otherwise go on listening
  • 4. Start a corporate blog. Write about topics your B2B audience is interested in. Share your blog articles in social media and ask for feedback for your publication
  • 5. Build landing pages and offer exclusive and valuable content for download. So you generate laser target high quality industry related B2B leads
  • 6. Measure your activities
  • 7. Improve your activities and repeat

 

Read this article also: Get social to get found from your future customers

 

Infographic: Digital Marketing Budgets

digital marketing budget trends 2012 How to Master Your Lead Generation Challenge with Social Media

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