The use of mobile devices is increasingly growing. Tablets and smart phones have become state of the art technology around the globe. People are consuming video, audio, social media, games, news, books and periodicals on the run.
By the growing use and demand of mobile apps people become more dependent of them. Popular services like Facebook, Yelp, Foursquare, Groupon and other are using apps to stay in touch with their audience.
As their audience is actively using their apps when they are on the road the chance decrease that they separately open their browser to research on Google for products or serivces. They will use their location based services and the recently activated apps to discover, products, services, locations, deals and things they are interested in.
People are about three hours online on their mobile devices compared with one hour from their pc.
The more people research this way, the more the search engine research will decrease.
This trend is creating a growing demand for businesses to be visible in these services and their apps as well. Also to think about to produce own mobile apps to be and to stay connected to their audience.
What can a business do to participate from I call it “Mobile SEO”?
1st Register with all important location based services like Yelp, Foursquare, Neer, Loopt and SCVNGR. Engage here with your audience, build and customize these digital outposts.
2nd Be active in social media sites like Facebook, Linked, Twitter and others important to your audience.
3rd Jump start your mobile marketing the smart way. Collect the mobile phone numbers from your customers. Establish a database where you store all important information about them to later have the ability to custom tailor personalized messages to reach them the right and human way. Look out for a two SMS marketing software which enables you to do and to control your messages.
4th Get even smarter and develop your own mobile app for your audience. To get ideas look through the industries and get inspired how others have done it.
Is mobile marketing recently a part of your inbound marketing strategy?
More and more people worldwide use mobile devices daily to access the web, to shop and to network on social media sites. Social sites like Twitter, Facebook and LinkedIn have apps out there to make it dump easy to communicate and update the network from the run.
To ignore this growing mobile marketing trend could be a very dangerous failure for your business!
To get your piece of the pie from this trend the first thing you need to do is to optimize your website and email communication for mobile use!
Did you thought about to make use of mobile apps to improve your location based marketing?
Services like Foursquare are best examples how businesses use location based marketing to reach a wider audience.
People are increasingly use mobile devices to access content on the web!
In March 2011, nearly 39% of US mobile subscribers were browsing the internet using their mobile device. That’s up by 2.2 percentage points from just 3 months prior.
Mobile apps are almost as popular as browsers; 37% of subscribers used downloaded apps.
Subscribers are also increasingly using social networks on their phones. In March, 27.3% indicated they used a social network on their mobile phone, up from 24.7% just 3 months prior.
Actually about 30% of companies who are using Mobile Marketing do strategic lead generation through this! With only one third of the companies you and your business still have wide opportunities to position in this area!
As this trends evolves more and more businesses get ready to get there communication done in the mobile and location based marketing area, you should not wait to get active here. Otherwise you are put on risk to get left behind.
An uphill battle later could cost you more than to be with the trend now!
But with the increasing demand of creative marketing challenges, they come more and more into the focus of marketing professionals worldwide.
What’s a QR code?
A QR code is a specific matrix barcode (or two-dimensional code), readable by dedicated QR barcode readers and camera phones. The code consists of black modules arranged in a square pattern on a white background. The information encoded can be text, URL or other data.
They have understand that with the massive growth of the mobile device and applications market, the potential customers, which are in hurry should have the opportunity to get information on the fly to review it later when it’s more convenient for them.
We all know those situation, we walk around the street and come across an interesting product or offer.
In the most cases we do not have a pencil and a piece of paper to write down the contact info to reach out to the seller later.
But we have our iPhone, Blackberry or any other smart phone, maybe with a QR app installed!
If the seller has a QR Code placed to his offer we simply scan this QR code with our smart phone and have all important details we need to reach out to the seller later.
Scanbuy, the global leader in mobile barcode solutions, released its latest ScanLifeMobile Barcode Trend Report.
Here are some of the Mobile Barcode Trend Report key stats highlighted:
Traffic was up 16x in 2010 overall
Traffic doubled since the last Trend Report in September
UPC scanning outpaced 2D codes as a result of the holiday shopping season
The largest scan days were the day after Thanksgiving (“Black Friday”) and Christmas Day (as people received gifts, many being new Smartphone’s)
The top most used features for people scanning UPC codeshare Coupons, Prices, and Nutritional Info. This reflects previous learning that Food and Personal Care are the most scanned categories.
There was a 13% increase in female to male traffic, and a 25% increase in the 25-54 age groups. This is likely indicative of how the technology is evolving, and going more mainstream.
QR codes become more and more popular. They are easy, cheap and quick to produce and can be used for any marketing activity as traditional and interactive campaigns.
Some examples where QR codes are used:
Real estate agents
Guerilla marketing campaigns
Event ticketing and tracking
Direct mail campaigns
QR codes give marketers the ability to measure response rates, which allows them to easily to calculate their marketing profit.
Here are some popular users of QR codes:
Memphis Rock ‘n’ Soul Museum
Lviv Tourism Movement (Ukraine)
Tim McGraw and Dave Matthews
To get your own QR code done is very easy and the most services are online and free.
Things you could do to jumpstart your location based marketing:
1. Deliver coupons and message to a mobile phones
2. Display local ads to target buyer from a specific location
3. When someone is standing in front of the product you could deliver product info to him
4. You could offer incentives to your target audience for location based activities like visiting your store multiple times
5. Offer info and help to your target audience, for example to find nearby things such as stores, ATM’s or even Pepsi machines
6. You could provide event and social opportunities based on your target audience physical location
7. Share your location based info with others in a social network
5. Keep your eyes on LinkedIn as major business tool
LinkedIn is massively growing and steadily adding new feature for free use.
They have 75+ million users registered. LinkedIn has become the Number One Business related social network world wide.
It is predicted that LinkedIn will soon grow to 160 million registered users from all over the world.
You should register with LinkedIn and start using it effectively.
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