Overtake 33 Percent of your Competition by Measure your Marketing ROI

Dragan Mestrovic — Wed, 31 Aug 2011 19:39:11 +0000

If you are in B2B than this data could be very interesting for you! Moreover if you read them backwards you can learn how to overtake about 33% of your competition by simply measure your marketing ROI.

A new research done be Sagefrog Marketing Group and reported be eMarketer found out that about 33% of B2B companies did not track return on investment (ROI) at all.

Do you measure your marketing ROI? If not yet you should do it as soon as possible. To measure the marketing ROI is easier than you think.

What does this mean to your business when you are selling primarily to B2B?

When you actually are able to measure your marketing ROI effectively this could mean that your marketing department is working closely with your sales department to generate and to close leads. This also means you have set efficient CRM and follow processes to support your lead to customer conversion, measurement and reporting.

But if you have not already done these steps above than you will need to rethink your business strategy if you want to overtake about 33% of your competition by apply these simple tasks and processes to your business.

To apply powerful marketing ROI measurement you will need to invest time, effort and money. You will need to do an audit of your whole business and recent processes to learn where you stand at the moment.

From this point you can do a plan to execute your pathway to marketing ROI measurement and to overtake the mentioned 33% of your B2B competition. But be aware that your competition is also not sleeping and they read the news and such reports like this as well. So you should start right away to improve your market position.

Here are some quick steps you could do make your marketing ROI more visible:

- Measure your traffic and the traffic sources.
- Find out which of your pages attract the most traffic and the how long the visitors stay on those pages.
- Optimize those pages and include effective business lead generation tactics on those pages. You could do call to action and you could offer more bonus info by registration through a short form.
- Use technologies like marketing automation software to help you to do the things smarter.
- Segment the generated leads to track the best and most successful lead sources.
- When you push a new lead to your sales, than they should touch the lead ASAP and report the recent lead outcome. They should do this with an effective CRM. By the way Microsoft Excel is not an effective CRM system. Instead of you could use one of the several very high qualities and less cost hosted solutions on the market.

Hosted CRM Solutions:

- Track the way of each lead from the visit at one of your websites, the registration on a landing page, the push to a sales person, through the lead nurturing process and the closing.
- Establish reliable and track able communication ways between marketing and sales so things can be improved in real time.
- Make the reporting of these data and the recent marketing ROI to a real time task to hold your marketing transparent and all people involved accountable for the results.

With these activities you will be able to see from which marketing activities and sources you gain your best ROI and to improve your recent marketing tasks to increase your revenue.

Marketing takeaway tip: To measure your marketing ROI is the same thing as check a course of a ship at high seas. If you do not check your course in your business you will not be able to reach your goals on the long term. Stop relying on luck or your experience. It’s a real time world where things happen and change within minutes. There is a lot of technology out there to help you. Set yourself in the position to see your business in real time. This helps you to make decisions in real time as well. To know where your marketing budget is going and what you get out can make the difference between to overtake the 33% of your competition or to get left behind and lose the game!

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3 Tips And Advantages For Your Online Campaigns

Dragan Mestrovic — Wed, 13 Jan 2010 11:39:23 +0000

If you are not tracking online marketing campaigns, then you are missing potential customers and profits for your online business. It is very much important to track online marketing campaigns to know whether they are getting profits or losses.

Many companies overlook the success and failures of these marketing campaigns after providing budgets for their campaigns. It is very useful to learn the success of these campaigns and also identify the right campaign for your online business.

There are different marketing campaigns which generally companies start like Email marketing, pay per click campaigns, banner advertising, blog advertising, lead capture pages etc. Each has specific budget constraints and tracking the turnover ratio helps in developing the most effective Internet strategies for your online business.

3 Tips to track online campaigns

Here are some of the marketing campaigns generally used by companies and tips for tracking these online campaigns.

Pay per Click: Pay per click campaigns brings traffic to your website or blog, but it is not so successful for bringing targeted customers. Track you pay per click campaigns by learning about the website from which your site traffic comes from and concentrating on your customers keywords.

Blog Advertising: Generally companies are changing their trends for marketing campaigns for blog advertising. They learn about blogs with similar niche for their website and start marketing campaigns in these blogs. Learn more about the blogs which provide you good traffic, keywords which are successful in bring traffic and try to improve your campaigns.

Email Advertising: Learn which products are more attracted by customers and start your email marketing campaigns for new products with a discount on the most famous products. This makes new products fall in the eyes of your customers

3 Advantages of keeping track records of online marketing campaigns

Learn magic keywords which bought visitors to your site: This will help to know the key words of the posts which resulted in increase in traffic to your site and know which keywords of products had converted them to customers.

By which marketing campaigns you are losing money: This will help to know which online campaigns are not able to convert visitors to customers so by knowing this money can be saved. Knowing which banner ad of the product created more leads to the site: This can be helpful to know which advertisement of the product has created leads and increased the sales of the product.

Knowing about the paid search engine which bought you new customers: Paid search engines usually bring the targeted profits to your site but can generally be not sure how many of them convert to customers. Through this you can know the trusted paid search engines which converted visitors to customers for your products.

Do you have any tips for Online Campaigns? What are they and how do you use Online Campaigns for your Business?

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