Content Marketing has become a significant part of online marketing strategy. Content Marketing has proven to be the best and most cost effective way to drive traffic to a company website and convert this traffic to leads and customers.
The most popular ways of Content Marketing are blogging, social media and video. Studies show that 57% of companies which operate a corporate blog get customers through their blogging effort!
4 Reasons to start a corporate blog:
- 1. Blogging companies get up to 55% more Traffic
- 2. Blogging companies get up to 97% more Inbound Links
- 3. Blogging companies get up to 434% more indexed pages in search engines
- 4. Blogging companies get up to 25x times more business leads
Social Media Marketing has become a powerful tool to spread remarkable content to reach a wide audience.
For companies who engage in social media and show presence in these channels can open wide opportunities to get in touch with their audience. This leads to an increase of credibility and unfiltered feedback of the target audience and can lead to an improvement of products and services.
New studies show that up to 65 percent of today’s consumers expect a brand to listen and to respond on questions, comments and complaints in social media. Studies also show that companies which use social media actively to communicate with their audience are more successful than companies who do not.
7 Reasons to start your social media marketing:
- 1. Increase customer perception in the marketplace
- 2. Build long term relationship with customers and partners
- 3. Can respond to customers in real-time
- 4. Taylor products and marketing campaigns based on customer preferences
- 5. React and resolve on negative buzz in real-time
- 6. Decrease costs of marketing
- 7. Improved time to market for products and services
Most people think they need to be Steven Spielberg to make a video to put it online to get a positive impact for their business. But this is not true.
You do not need fancy equipment. The only thing you need is a video camera and for the beginning it can be the one from your smart phone.
The most successful video examples come from ordinary people who could not even be considered amateurs. To become successful with your video marketing, with video content, there is only one secret: Just go and do it, do as many video as you can. Publish it and let your audience judge.
6 Reasons to start your video marketing:
- 1. 200% to 300% more monthly unique visitors
- 2. 100% longer average time-on-site per visitor
- 3. 3-minute average time spent on pages with videos
- 4. 157% increase in search engine traffic
- 5. 100% increase in unique visitors
- 6. 63% increase in page views
Infographic: Content Marketing
—What do you think about content marketing? Are you doing one or all three or other content marketing strategies?
Further important resources
- Content Marketing: Videos attract 300% more traffic and nurture leads
- Social Media can be thread to your reputation
- Studies: 65 percent of customers expect companies to be active on social media
- 3 Ways how to use Online Video for Business Lead Generation
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