search engine services | inBlurbs Inbound Marketing Agency

September 1, 2011October 7, 2011

Study shows: 20 of 100 of your customers are researching on Google

More interesting is that 20 percent of searches on Google each day have NEVER been searched for before. So every day 20 percent of chances are completely new with new search terms which include products and services.

“Udi Manber, Google’s VP of Engineering, gave a brief 15 minute presentation where he also explained that 20 to 25% of the queries we see today, we have never seen before.”

People hear from their friends’ info about products and services and then they go to their favorite search engines and try to find more information on.

What does this mean for your business? More and more people research online on search engines before they buy products and services. The chances are good that an interesting amount of your target audience is also looking for products and services on the web which you also have to offer.

The chances are also good that those people do not know your business and what you have to offer.

And here is your big opportunity to profit from this fact.

Here are some tips how you can get more seen on the web:

To get found online you need to be active and visible there where your audience is. The best and proven way to get seen on the web is content marketing. Content marketing is very simple and easy to do.

You should publish interesting and share worthy content on the web and market it in social media.

Content is everything you have from your business which can be published online. For example photos, articles, videos published on Flickr, forums, social networks like Facebook, LinkedIn, document and video sharing platforms like Slideshare and YouTube.

But it is not enough to publish the content. To tag it right with long tail keywords and include a keyword rich description can also help to get it found on the search engines.

By publishing content through a corporate blog every blog article you publish becomes an outpost of your business online.

Market your blog articles in social media. Social media content is indexed by major search engines like Google, Yahoo and Bing and your social media activities increase your chances to get found on search results of search engines from people who are looking for products and services you also have to offer. Social media marketing has become the new SEO!

Companies who blog generate more traffic and more business leads.

Find further spaces to publish other kind of content and repeat this. Make content marketing to an important part of your marketing strategy.

The more outposts you establish online the more chances you have to get found from future clients.

Published content increases the brand recognition of a business and can earn a trust and credibility with its target audience. The more interesting content a business publishes on the web the higher are the chances that people will find it also interesting and share worthy and share it with their friends and their social network. This spreads your brand to undefined reach and attracts attention from people which did not know you before.

This effect multiplies! The more content, the more outpost, the more chances to get shared and to get seen from new people the more potential clients you will attract to your business!

Companies which do the content marketing strategy seriously get the most traffic through their outposts on the web. The content there is indexed by search engines and appears in search results when the used keywords are typed into search engines!

Smart companies direct this “outpost traffic” to optimized landing pages to generate business leads, to get new customers and increase revenue!

Marketing takeaway tip: Start to publish interesting and share worthy content on the web and market it on social media. The more content you publish, the more your chances will increase to get found from future customer.

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May 24, 2011March 24, 2014

Why SEO is Waiting for its own “White Hat Rapture”

It’s hard not to feel some sympathy for the followers of Harold Camping, the evangelical broadcaster who predicted that the world would end last Saturday. While I’m more than pleased that the human race seems to have avoided the apocalypse, many of his followers spent their savings and gave away all of their worldly goods in preparation for the “rapture”, in which Jesus would return to Earth and true believers would be swept up to heaven.

Those who still believe may not have long to wait however, as his latest prediction states that 21^st October will now be the date for the end of the world. Well, we all make mistakes.

So how does the end of the world have anything to do with SEO? (Unless your site got hit by Panda, then you’ll have felt that end of the world experience before).

White Hat Rapture

It seems as though the world of SEO has its own rapture story entwined into its very core and that using the unfortunate fate of Harold Camping’s trusty followers could provide a timely lesson in how best to succeed at SEO.

Scanning the various blogs, articles and forums that proliferate the web will show the avid search engine marketer the good, the bad and the downright ugly of SEO. There are any number of ways to game the system and there are fierce lines drawn between those who use underhand tactics to fool Google and those who are passionately loyal to the codes of conduct laid out in their terms and conditions.

It is those who stick unwaveringly to the white hat approach who apply most to this idea of SEO rapture in that they, like the followers of Mr Camping, are waiting for the date where the almighty will come down and offer the ultimate reward for true believers. In the case of the whiter than white hat preachers, that reward is search engine success at the expense of their more black hat competitors who have profited up until now.

Has the Date Been Set?

Unlike those who believed that the world would end on 21 May, the white hat believers do not have a fixed date, but they remain confident that the day will occur when Google will reach down from the skies and reward those true believers with first page rankings while casting everyone else into the abyss of search engine obscurity.

While all of this makes for an entertaining read, what truth is there behind Google’s own rapture date and how should you be marketing your website effectively?

Much like the end of the world prophets, the date when Google will punish those who violate its conditions keeps on moving. Although there has never been a date set in stone, every algorithm change brings with it more people who are convinced that the end is nigh for the link spammers, but it is a date that keeps moving further and further into the distance.

So how should you market your website successfully without risking a fiery end at the hands of Google?

The key is in variety. If you don’t keep up to date with what even the darkest of web forces are doing then you risk being left out of the loop. See what others are doing and apply a more sustainable method of using those techniques to benefit you.

Above all use your common sense. If you see somebody using methods that look really risky then steer well clear, but used in small doses, some of the more “grey hat” techniques can yield some positive results.

Don’t base all of your marketing on the same one or two techniques and always experiment on sites that aren’t going to cost you money if you get penalised, this will help you to develop an array of marketing procedures that will leave you less exposed next time Google changes its algorithm.

Variety is the key so don’t place all of your faith in Google eradicating your more shady competitors. If you end up waiting for that day of white hat rapture, you could, like the followers of Harold Camping, be waiting for far longer than you expected.

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About the author:

Alan Grainger is an in-house B2B web marketer and manages the SEO for The Promotional Gifts Company, a leading UK specialist in the promotional products sector. He writes articles exploring the issues faced by the B2B web marketer, giving an “in the trenches” view from an in-house SEO department.

December 29, 2010October 11, 2011

Top 10 Keyword Research Tools

Nowadays, a keyword research tool is very important to compete in the arena of internet marketing as without it, there is no way to survive in the arena of internet marketing.

Therefore, there are a plethora of keyword research tools, but the most top 10 keyword research tools are below.

Google Keyword Research Tool: This is one of the most important keyword tools as it is free to use, and by using this tool, you can easily search for keywords, but the most important thing is that you can search keywords more than 40 languages.

It has feature of high quality, frequently updated and clean keyword database.

Yahoo Keyword Research Tool: It is another most popular keyword search tool as it helps in generating and maintaining its own database of keywords to match Google.

It is free to use and having its own keyword research tool.

The Wordtracker Keyword Research Tool: It is another free as well as popular keyword research too today and it has limit of just more than hundred results; moreover, it manages a free highly detailed database.

Google search based keyword research tool: It is Based on actual Google search queries and matched to specific pages of your website with your ad and search share; apart from it, it is new to adwords account and better to add official product introduction

Google AdWords Keyword Research Tool: It is another best keyword research tool because it is very useful to get new keyword ideas.

Google is very dominating search network, so it provides you keyword search volume statistics for Google search network.

Google Insights Keyword Research Tool: It is another powerful keyword research tool as it is used in viewing status by year or a specific time for seasonal niches and also it helps in viewing status by country, state and even city for regional niches.

SEMRush Keyword Research Tool: It is the best tool to search competitor’s sites with common goodgle keywords and find the list of google keywords as well as adwords.

And also it finds potential advertisers as well as potential traffic sellers for a site.

KGen Keyword Research Tool: It is an extension of Firefox that helps in looking at what keywords are much more strong on visited on websites and it retrieves every words of webpage and tells us how many times they appear in the page.

Twitter Search Keyword Research Tool: It is one of the best keyword researching tools because it is the most popular among the internet users and it is the source of latest information.

So, there is in built search engine that displays search result that are based on relevancy and sorted out on date time stamp.

Traffic Travis Keyword Research Tool: It is the best keyword tool for SEO strategy as it is a free and gives an assessment of the difficulty of ranking for a particular keyword; besides from it, it removes most of the grunt work of assessing PR and searches as well as back links.

Marketing takeaway Tip: Keyword research tools helps in identifying the right keywords for your business. Learn how your customers are searching for products that are related to your products keywords from these latest keyword research tools.