Posts Tagged ‘SEO mistakes’
Content marketing professionals are continually trying to find the most effective strategies for reaching their target audiences, building brand authority and establishing a strong presence on the Web.
Many digital marketers rely on tactics like search engine optimization (SEO), traditional blog posts, articles, case-studies, videos and Podcasts to disseminate their messaging and earn the attention of their potential customers. The purpose of these tactics is to provide your audience with useful information that they could not find elsewhere.
However, with so many organizations turning to content marketing, it has been increasingly difficult to stay ahead of the curve and keep the attention of your target audiences.
One creative way to avoid this growing problem is to conduct your own high-quality primary research. This strategy takes effort and time, but it could be the determining factor that raises your brand’s authority over that of your competitor. By conducting original market research, you have a way to provide unique information that is relevant to your customers and is not available elsewhere. This primary research not only has the potential to earn social shares and links, it also holds the promise of building your brand’s credibility and trustworthiness within your market.
Janna Finch, Managing Editor at Software Advice, a company that researches marketing software applications and trends, recently published an article that provides four quality examples of companies who have successfully implemented this strategy. Here is a short summary of Finch’s report:
“2013 Email Marketing Metrics Benchmark Study”
Silverpop is one of the premier marketing automation platforms on the market. It helps marketers personalize their mobile, email and social interactions with their customers. Silverpop is already considered one of the most authoritative and trustworthy brands in its market, but its “2013 Email Marketing Metrics Benchmark Study” helped solidify its leadership. This report analyzed all the email correspondence sent by 2,787 brands in 40 countries. The report looks at important email marketing metrics like click-through rates, open rates, message sizes and list churn metrics.
Silverpop not only calculated the averages, their team also included mean, median and quartile states by industry and region. This breakdown of their data made it easy for marketers to benchmark their own performance. By publishing an in-depth study on key marketing metrics, Silverpop is providing a clear signal to their customers that its brand is an authority in the market, and that it can be trusted. The company’s report also earned a great detail of social and Web exposure. The report was linked to 206 times on 48 different domains.
“2013 Search Engine Ranking Factors Survey”
For over a decade, Moz.com has been an authority on all things SEO. Their customers have come to expect high-quality research and content on a regular basis. Moz recently undertook a primary research project to help maintain its reputation and leadership in the SEO community. The team at Moz surveyed more than 120 search marketers and collected their responses on more than 80 search engine ranking factors. This survey helped build a comprehensive picture of what characteristics were most likely (or not likely) to affect the ranking of a URL on a search engine results page.
Moz presented its findings in easy-to-read graphs with filtering features that help digital marketers easily digest their research, and share their findings. They also provided easy-to-understand written summaries to further make the survey easily accessible. Moz’s report was well-executed and provides digital marketers with content they could not easily find on their own. This made it an extremely popular report that was shared extensively over the Web and social media. The Moz report earned 693 links from 199 different root domains, and more than 3,000 social shares. This level of coverage helped reinforce Moz’s authority with search marketers, and helped keep the brand at the top of its market.
“2013 Digital Marketing Optimization Survey Results”
Adobe helps digital marketers measure and optimize their content at every step of the process. It is essential that its brand distinguish itself as a leader in the marketing industry. Adobe’s report “2013 Digital Marketing Optimization Survey Results” is a great example of how their team used primary research to build their brand’s authority.
The report analyzed the responses from over 1,858 digital markets from North America, Asia and Europe. Their report highlights what digital markets think are essential to achieving success in their field. Adobe’s findings were consolidated into easy-to-read graphs and narrative summaries.
This survey was spread extensively on the Web and social media, which helped promote the brand’s authority and trustworthiness. According to a LinkedIn case study, Adobe’s report had a profound impact on its reputation with marketers. The case study found that after reviewing the report, marketing professionals were “50 percent more likely to agree that Adobe is shaping the future of digital marketing.” This case study provides great evidence that primary research can be an effective branding tool, and can help raise your company’s market leadership above the competition.
These three examples help showcase how primary research is an effective content marketing and branding tool at the disposal of marketing professionals. Undertaking a high-quality primary research project is not an easy task, but it could be what separates your brand from the rest of the pack.
Have you ever used primary research to build your brand’s authority and trustworthiness? Please leave a comment below and share your experience with us.
One of the most important factors, determining the success of your website, is the so-called SEO (or Search Engine Optimization). When developing your business website, one of the first things that you need to consider is its SEO. In the field of Internet marketing, SEO is what gives you the opportunity to spread your business. It allows you to target your customers and concentrate all of your marketing strategy on the right group of visitors. This is extremely important, since you will be able to understand all their needs. You will know what their interests are; what they want to read more or less about and how to satisfy their needs.
When it comes to SEO, there are several things that need to be said. If you want to achieve some positive results, you will have to give your visitors unique content. Useful information, that will make them visit your website over and over again.
In this article we will provide for you some further information about another very important step in the process of SEO optimization – Keyword research.
When searching for a certain service, product or information on the Internet, people tend to write the shortest description of this particular product. Usually this description is limited in one or two key words or some key phrase. In order to get in the first pages of Google, you will have to be familiar with these words. Here are some of the best Keyword Research Tools:
This is the first tool in our list. Keyword Discovery allows you to pull data from the most popular search engines and discover the best keywords. You can see the historical trends of these words and find out how effective they were. It is among the most useful tools for keyword research.
Google AdWords Tool
Here is another very useful tool. This fantastic Keyword Research Tool gives you the great opportunity to discover the most effective and currently popular keywords. You can write a certain keyword into the search bar and see a list of other popular keywords that are related to yours. This can be very useful if you want to brodaen your keyword research.
WordStream’s Keyword Tool
This great tool is suitable not only for making your SEO keyword research, but also for your PPC research. With WordStream’s Tool you can easily write some certain groups of keywords and it will immediately give you some useful suggestions. And the best part is that it is completely free!
YouTube Keyword Research Tool
Here is our last suggestion. Did you know that after Google, YouTube is the second biggest search engine? Millions of people all over the world use YouTube to watch, upload, comment and share videos. If you are a really good marketer, then you definitely know that YouTube can become a really big part of your marketing strategy. YouTube Keyword Tool is similar to the previous ones. It can give you plenty of useful information about the best keywords. It can give some really creative and functional ideas on how for your video marketing.
When it comes to WordPress optimization, people often tend to neglect the benefits of the so called ‘call to cation buttons’. These are buttons, that solicit actions from your website visitors. Usually they either lead to another page of the same website, or link to a signup, sale or download.
If you have decided to create such buttons for your website, there are a few simple steps that you will need to follow. Steps, which will make these buttons much more attractive and efficient. In this article we will provide you a short guide containing a few easy steps for creating action buttons. But first – What are the main types of ‘call to action’ buttons?
- ‘Add to cart’ buttons – These buttons are very commonly used in e-commerce websites. Very typical for this type of buttons is the use of simple wordings such as ‘Add to cart’ and ‘Buy Now’ as well as the use of icons (in most cases a cart or a bag);
- ‘Download’ buttons – It is pretty clear what these buttons are all about;
- ‘Learn More’ buttons – Such buttons are usually linked to another page of the same website, tempting visitors to look for some further information on the topic they are interested in;
- ‘Signup’ buttons – Once again, the title explains their main functions.
Of course, there are plenty of other types of ‘call to action’ buttons, but these four are considered as the most common ones. So, if you want to optimize your website by adding such buttons to its overall layout, the first thing that you will have to do is consider the best type for you. Are you trying to sell your products? Do you offer some other type of web services, that require a website registration? All this matters when it comes to creating ‘call to action’ buttons.
Tips on how to create effective ‘call to action’ buttons!
1. Make it big!
The size of your call to action button has to be considered very carefully. It has to be notable and big (in fact, the biggest on the webpage). However, be careful not to overcrowd the page. Otherwise you will achieve just the opposite effect.
Make it colourful
The colour of the button is another very important thing. It has to stand by so perhaps the best solution is to choose some contrasting colour to the background. Of course, you will have to consider it according to the overall colour scheme of the page. Otherwise it can spoil its good look.
Keep it clear and simple
Once you have chosen the basic colour and size characteristics of your ‘call to action’ button, you will have to consider the word (or phrase) that you will place inside of them. Remember – simplicity is the key to success. Try to choose something, which will be both attractive to your visitors and will give them enough information.
This is our last tip. Whitespace is an essential element when comes to making your button notable. Especially if it is small or pale coloured. It works as a frame for the eyes, separating the button from the main colour of the background.
Author Bio: Rose Finchley is passionate freelance blogger keen on topics about technologies, Internet and blogging. She currently maintains the site of Sparklingcarpets and she loves her love.
Internet advertising has come a long way since its first steps, made by using some ad banners at the end of 1994. The Internet was almost unknown over a decade and a half, and now it is an integral part of our lives.
On one hand, advertising is any paid form of promotion of an organization, product, service or idea of a particular sponsor or advertiser. At first, advertising was mainly established in the print media, such as newspapers and magazines and then on the television and radio media. However, in the last few years, the advertising has been pretty much focused on the Internet, which on the other hand was turned in an entirely different environment used by advertisers when looking for new potential customers.
These changes occurred as a result of technology development, which led to a dramatic increase in the use of the Internet for the purposes of advertising. Internet advertising is rapidly evolving in the last few years. Some recent research have shown that in the next few years online advertising will develop three times faster than traditional media advertising.
We must confess that the Internet provides almost inexhaustible resources of opportunities when used as an advertising environment. This means that you can use different approach in order to send a specific message to your target groups. That is the reason why more and more companies have been recently transferring a great part of their budget to online advertising and marketing.
What are the advantages of Internet advertising?
Internet advertising combines different aspects that make it so popular and successful:
- it is easily handled;
- it gives you the opportunity to determine exactly which target groups you are going to attack;
- you can send more concrete messages to your potential and current customers;
- it gives you more rapidly growing audience;
- you can be more accurate when measuring the results;
- it usually gives great results.
Internet advertising also combines the advantages of the TV and print ads and even gives you the opportunity to have an extremely high-quality graphic image. Unlike TV, radio and print ads, online ads provide users with great variety of ways to learn more about the certain product or service you offer. In addition, online advertising is more informative also for the advertisers because they know exactly where they money go.
What are the main types of Internet advertisements?
Web banners are the oldest type of Internet advertisements. The very first banner ads were released on the Internet at the end of 1994. Web banners are most commonly promotional images in GIF, JPEG or PNG format that are usually placed on a certain website. When a user clicks on some of these banners, they are transferred to the advertiser’s website, where there is more detailed information about the product or the service that are being advertised. Web banners may be either static or animated.
Text links are usually a slogan or a name of a certain organization that contains a hyperlink to the advertiser’s website. This is actually one of the cheapest forms of online advertising, which is also extremely efficient. However, when you are planning to use this type of Internet advertising you need to carefully select the websites where you are going to put some advertising text links of your company.
These are advertising messages that are added in the bottom of every e-mail you send.
Paid articles or publications
These articles and publications can be a description or your company or an interview with its manager or one of the specialists working for you. The publications can also be a news or interesting information that will be useful to your current and potential customers.
Google is undoubtedly one of the most efficient and popular search engines on the Internet. This is actually the type of advertisement that currently brings bigger profits to advertisers who have tried it. The advertisements on Google are called Google AdWords and give great variety of opportunities.
There is a simple truth, which is that advertisers must go where their potential customers are in order to have success. More and more people go online and have accounts on some social networks. The Internet is the new environment that helps business develop and improve, which gives advertisers the opportunity to make their companies more popular and also show some innovative, original and useful products to a larger auditorium.
Author Bio: Rose Finchley is passionate writer and blogger. She works a part time job at company which offers quality end of tenancy cleaning. In her spare time she loves to read and write articles for different blogs.
In the online world search engines are gods and we merely follow the rules they set for us, mortal beings. No matter how visited your site is, if it were to suddenly disappear from all search engines, that would strike a mortal wound in the heart of your success and your online prosperity will become a thing of the past.
The same is true for the other way around – if your site appears on the first page of a search engine, then you will definitely start getting more visitors and consequently your chance of improving your financial state will grow exponentially.
That’s why many people try to optimize their sites according the requirements of search engines. This process is known as SEO (search engine optimization) and is becoming significantly more complex as search algorithms develop and become more complicated. However, performing SEO means walking on a thin ice.
Search engines want to display only relevant and organic content and they hate it when people try to deceive them. You can easily bury your site if you get too many black points. There are three popular mistakes people tend to make when looking for a shortcut to the first page and we will explore them below.
#3. Spinning Articles
Article spinning is the process of writing the same article over and over again, but using different words. It’s an SEO technique that used to be more successful in the past but with the last few updates, search engines have started catching up to the deception. Realistically speaking, spinning articles means you are betting on quantity instead of quality. None of the articles are truly unique and original.
The problem is that search engines want to present new and fresh content and they abhor the use recycled texts. Of course, you can still hope to run a popular website and bet on quantity instead of quality but you can be sure that your hopes will never become reality.
What you need to do is use truly unique and original content. The more diverse it is, the better. After all, how much time readers spend on your site matters as well, and you can be sure that nobody would spend more than a few minutes on a site that has 500 almost identical articles.
#2. Keyword Bloating
The only thing worse than a poorly written, spun article, is a poorly written, spun article bloated with keywords. You can’t use the same word over and over again in the hopes that your site will rank better, because it won’t. If your content is bad, no matter how much you try to artificially inflate it won’t be beneficial. You’re hurting your site more than you are helping it rank. Keywords need to be used organically, naturally.
#1. Irrelevant Anchor Texts
It’s honestly surprising to me how people can get this one wrong but it happens more often than not. Using a good anchor text is crucial for your links. Anchor text is the name you give the clickable hyperlink text on your website. I’m sure you’ve read different texts on a variety of topics and you’ve seen “click here” on numerous occasions. “Click here” is your anchor text in this case and it’s a terrible one.
If you want to make people browse your site some more, you always need to create smart, original and engaging anchor texts. You want people to stay on your site as much as possible, not bore them to death and make them leave. Even if they like the content they’ve just read “click here for more” is hardly attractive, so the person is very likely to leave.
Those are the three most common ways in which people unintentionally deviate from the established rules. If you manage to avoid those mistakes, then you will be well on your way to the first page of search engines. Keep in mind that SEO is dynamic field what is true today might not be accurate tomorrow so don’t forget to keep an eye on changes and new updates.
Author Bio: Rose Finchley works at http://www.cleantoperfection.co.uk/deep-cleaning-w2-paddington/. She is keen on business, marketing and technology.
You can connect with Rose on LinkedIn, Pinterest and Google+