Posts Tagged ‘SEO mistakes’

How to Drive More Facebook Traffic to Your Website

facebook art marketing webinar1 300x220 How to Drive More Facebook Traffic to Your WebsiteThe overwhelming majority of brands operating on Facebook don’t actually use Facebook to sell their products and/or services.

They use the site primarily to build up an interested audience, to drive brand awareness and reach, and to get hordes of people into their sales funnel.

Facebook is basically a complex advertisement in this sense, and the actual selling takes place offsite. Because of this, many social media marketers are constantly looking for ways to use Facebook to drive traffic back to their main website.

Some are building tremendous Facebook followings, with tons of fans and plenty of engagement, but they’re still having trouble getting people to follow the brand outside of the network.

Here are a few tips to help you drive Facebook traffic directly to your website.

Tips for Using Facebook to Drive Your Website Traffic

1: You Have to Present It!

Believe it or not, some people marketing on Facebook don’t think to include a link to their site in the material they release. Sure, they’ll link to their site in their page’s “About” section, or they’ll mention it in a roundabout way in some other location on the site. But when it comes to actually backlinking the site inside of some update, they neglect to do so. So the first step in getting Facebook traffic to your site is to provide your audience with the destination. This isn’t going to solve the issue by itself, but it’s important that you present people with the destination you want them to reach.

2: Post About Your Site

Maybe you’ve been posting backlinks to your website yet still can’t get traffic there. That’s always a big issue on Facebook, mostly because people need to know a little bit about the destination before they click. At this point in the Internet’s tenure, too many Trojans have been downloaded by too many users for everyone to simply click a link they don’t recognize. So earn some trust and build some interest by actually posting about your site. Have you updated the pages over there? Leave a post about it on Facebook. Perhaps you’ve decided to launch new products, to post new reviews, etc. Write about it in social media and inform people about your site.

3: Make Linked Content More Engaging

Another great way to get people to actually click-through when they see that site link is to create content that’s much more engaging. Content that people Like, comment on and share is also content that people are going to click-through in higher rates. This is where you need to get interesting. Don’t focus on just a little bit of print, like “Click this link.” Be creative. Post video clips, infographics, share other people’s content, ask questions, link inside of polls and quizzes, and get people interested in what they’re reading.

4: Throw Out Some Teasers

The teaser is always a fantastic way to generate traffic. Many people have a deep-seated need to find out what’s on the other side of that classic “knock-knock” line or to shout out “two bits!” after hearing “shave and a haircut.” The teasers really get people going. A question as simple as “Was this a good use of my time?” or “Is it worth the money?” can get people scratching their heads and ready to find out what those teaser questions are about. Or you could go another route and give half of a story, with the line “Here’s how you find out more,” or something along those lines. Tease, and they will come.

5: Be Generous With Your Promotions

Facebook is unique in that you can host a wide range of contests and promotions directly from the site, not needing anything else but perhaps a mass mailer to deal with all the responders. However, Facebook is also used best as an advertising tool. In other words, you can use the social network to inform people about a contest, but you can host it from your main website. This is going to draw a lot of people over. Just make sure that you’re giving them something worth visiting on the other end. Make sure you’re offering the goods and are providing fresh, relevant content to your audience. You want repeat traffic, not just one-time clickers.

As long as you can cater to an audience and strike up some interest on Facebook, you can drive this traffic directly to your website. It just takes a little effort. Make sure you’re including your links, information about your site, and that you’re providing people with a reason to actually visit. If you can do those simple things, Facebook can become one of the main sources of your site traffic.

 

About the author: 

simon campbell 240x300 How to Drive More Facebook Traffic to Your Website Simon Campbell, a writer from a Facebook ad campaign tool – Qwaya. He loves to write different topics about social media and participates in some communities and forums. You can connect with Simon on  Twitter.

 

 

 

 

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5 Critical Steps for Creating a Lead Generation Strategy

  5 Critical Steps for Creating a Lead Generation StrategyIf you want to make sure you reach all your lead generation goals, you need to make sure you have a good strategy in place.

The good news is that it doesn’t take a lot of work to make sure you’re doing the best job possible.

We have collected a list of the five critical steps you need to create a lead generation strategy that will work wonders for you and allow you to excel no matter what industry you’re working in. Keep reading if you want to learn how to make sure you see results.

Photo credits: CreateNWE – European Project

Creating a Lead Generation Strategy

Here’s a look at five specific steps you need to take to increase your lead generation numbers and get better results no matter what industry you’re in currently.

  1. Identify Target Market – The first step you want to take is to clearly identify your target market. Who are you going after? This can be further subdivided into smaller groups of people – and should be – but you want to start with a general overview of your target.

  2. Build Your List – After you know who you’re targeting, you’ll want to come up with a list of leads from various sources. This may entail researching online or learning about potential leads from people in your network.

  3. Offer Value – Before you approach people, it’s a good idea to think about how you’re going to be offering them value. If you skip this step, you’re going to find that it’s harder to get people interested in your pitch. Take the time to really think about how you can offer your different targets real value for their time or money.

  4. Create the Offers – Next, you want to make sure you come up with several different ways of pitching your offer depending on who you’re talking to on your list of potential targets. Having this information before you start trying to generate leads can make all the difference in the world. If you want to avoid wasting time, this is something that needs to be done.

  5. Target Demographic – Knowing as much as you can about your target demographic is important. For example, if you’re trying to generate leads for a six sigma green belt training class, you’re going to want to make sure you target the right people. In most cases, they’re going to fall into an age range that will make it easier to identify and target them online.

By using the five step process listed above, you’re going to have a lot better chance of actually converting leads into sales, which should be your main goal in the first place. No matter what industry you’re in, taking the time to come up with a proper lead generation strategy beforehand is essential for your success. If you have any tips or advice to add, feel free to leave a comment below and let us know what you do to increase your chances of converting leads whether they’re cold or hot.

About the author:

 5 Critical Steps for Creating a Lead Generation StrategyAdam Prattler is a consultant for search engine optimization ny and has been working since the last 6 years. With a degree in engineering and a graduation in design, he believes he has the ability to look at from every aspect, be it technology, content or design. You can connect with Adam on LinkedIn, Google Plus, Facebook  and Twitter.

 

 

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SEO in 2050: The Future is…

 SEO in 2050: The Future is...

Photo credits: Thos Ballantyne

Search engine optimization has been around since the very early days of the world wide web. Having said that, it’s gone through many changes over the years. In fact, SEO in 2014 may be unlike anything that has come before. While the basics still apply – like quality over quantity – there are a lot of other things that are necessary in order to compete. Rather than another boring 2014 predictions post, we thought we’d get out the time machine and make some long range predictions for the SEO industry.

SEO in 2050

This is not your grandfather’s SEO by any means. Here’s a peek at some of what might be happening in the SEO world in 2050 and beyond.

  • SEO Robots – While ‘bots exist online now, in the future Google and other companies will likely let real life robots loose into the world. Whether it’s their car that drives itself or something else they invent with all the robotics companies they’re buying up quickly, there’s a good chance that Google’s index will start to invade the “real world” before 2050.

  • Real Names – Anonymity on the web – truly being anonymous – is becoming more difficult with each passing year. By 2050, there’s a good chance that the only SEO that will work will be tied to a verifiable human. Perhaps Google’s army of robots will actually come to your house to make sure you are who you say you are online – and then rank you appropriately.

  • SEO Hobbyists – In the very early days of search engine optimization, it was easy for anyone who spent a little time studying to be able to see results on their own. That has changed over the years, however. Today, many SEO professionals have concentrated on one single area. The era of a jack of all trades SEO approach is over as it takes a team of dedicated people to get anything done.

  • Search Engine Wars – By 2050, there’s a good chance that the search engine wars will finally be over, with one company – probably Google – being the sole survivor. By this time, Google may have swallowed Microsoft and other companies to become a massive monopoly on a scale never before seen on the planet. Sound crazy? Wait and see what happens. Remember Demolition Man.

No one can know the future for certain, but it’s a lot of fun to make predictions – especially so far into the future. We’d like to get your input as well – something that will be very important for SEO in 2050. So leave your thoughts below and share your predictions with the rest of us. Depending on how old you are currently, you may be around long enough to come back in 36 years to see if we were correct or not.

When it comes to SEO, business professionals like Leonard Albanese are constantly learning about new methods and techniques. This helps him and others make sure their professional image online isn’t tarnished at all.

About the author:

 SEO in 2050: The Future is...Adam Prattler is a consultant for search engine optimization ny and has been working since the last 6 years. With a degree in engineering and a graduation in design, he believes he has the ability to look at from every aspect, be it technology, content or design. You can connect with Adam on LinkedIn, Google Plus, Facebook  and Twitter.

 

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Do You Panic When Facebook Goes Down?

Is Facebook Down 300x204 Do You Panic When Facebook Goes Down?If you’re a basic Facebook user and find that dreaded “Maintenance” or “Page cannot be displayed” message when logging onto the site, you might get a bit frustrated after multiple attempts to refresh. However, you’ll ultimately just go over to YouTube or Twitter to bide your time. Though what if you’re a marketer using Facebook? When you hear those two dreaded words, Facebook down, how do you handle it?

Many marketers begin to panic, and maybe for good reason. There’s a lot of time and money tied up in the site, and you can never be sure if it’s just down for a few minutes or if it will be down for days or weeks. However, there’s a lesson to be learned from the basic user out there. Don’t fly into a panic. Just bide your time and do other things. Here are a few things you can try if you find a Facebook crash in the future.

How to Handle Business When Facebook is Down

1: Vent Via Social Media

Take your frustrations to social media and use the downtime to your advantage. For instance, if you have a Twitter following, the odds are great that many of them also use Facebook and are also frustrated that it’s down. You don’t have to bash or curse the site, but you can float some tweets out there gauging the atmosphere and voicing your personal dislike of the situation. “What do you guys think about the Facebook crash?” There will probably be trending hashtags you can use, if you’re not creating them yourself, like, for example, “#FacebooksDead” or “#ConstantCrash.”

2: Track Your Data

Instead of twiddling your thumbs as if your collective hopes and dreams are tied up in one social media site, take this opportunity to perform some analytics checks and see if you need to tweak anything when the site comes back online. Take a loot at how your campaign is going, how your ads have been performing, and other key aspects of your campaign. You have a chance here to come back stronger.

3: Try Your Facebook Material on an Alternative Outlet

The reason some marketers get very angry and end up in a panic is that they had plans to use Facebook that instant but can’t now because it’s down. For instance, they may have created a new detailed post that they were sure would draw engagement. If this is a situation you find yourself in, you can wait for Facebook to come back, or you could try your luck with an alternate outlet. You might be able to draw more buzz and engagement by releasing the material elsewhere. At least think about releasing it in another location first.

4: Plan Your Reentry

When Facebook is down, you also have a good opportunity to take your time to plan your reentry. Using the tip above and assuming you had a great post ready to be launched, rethink your approach. You could create a lot of buzz by being the first page your fans see with an entertaining post about Facebook’s crash. For instance, creating a poll about how aggravated people are or something along those lines can really draw a big crowd ready to engage.

5: Speak to Your Fans Personally

If you have the contact information of some of your fans, like their email addresses or mobile information, you could send out a quick message to them and use Facebook’s status as a great talking point to start an ongoing dialogue. It also endears you more to your fans by showing a real side and a real interest in social media interactions. Facebook being down doesn’t have to be a waste in any fashion.

Facebook has great up time, solid servers, and they’re usually able to handle even the biggest updates while the site is still functioning. However, every site experiences crashes and downtime, and Facebook will be no exception in the future. So if you ever manage to encounter a crash, just remember not to panic. Use the time to engage with fans in a different way.

About the author: 

simon campbell 240x300 Do You Panic When Facebook Goes Down? Simon Campbell, a writer from a Facebook ad campaign tool – Qwaya. He loves to write different topics about social media and participates in some communities and forums. You can connect with Simon on  Twitter.

 

 

 

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Primary Research: An Effective Content Strategy for Building Brand Authority

contentmarketing 300x179 Primary Research: An Effective Content Strategy for Building Brand Authority Content marketing professionals are continually trying to find the most effective strategies for reaching their target audiences, building brand authority and establishing a strong presence on the Web.

Many digital marketers rely on tactics like search engine optimization (SEO), traditional blog posts, articles, case-studies, videos and Podcasts to disseminate their messaging and earn the attention of their potential customers. The purpose of these tactics is to provide your audience with useful information that they could not find elsewhere.

However, with so many organizations turning to content marketing, it has been increasingly difficult to stay ahead of the curve and keep the attention of your target audiences.

One creative way to avoid this growing problem is to conduct your own high-quality primary research. This strategy takes effort and time, but it could be the determining factor that raises your brand’s authority over that of your competitor. By conducting original market research, you have a way to provide unique information that is relevant to your customers and is not available elsewhere. This primary research not only has the potential to earn social shares and links, it also holds the promise of building your brand’s credibility and trustworthiness within your market.

Janna Finch, Managing Editor at Software Advice, a company that researches marketing software applications and trends, recently published an article that provides four quality examples of companies who have successfully implemented this strategy. Here is a short summary of Finch’s report:

“2013 Email Marketing Metrics Benchmark Study”

Silverpop is one of the premier marketing automation platforms on the market. It helps marketers personalize their mobile, email and social interactions with their customers. Silverpop is already considered one of the most authoritative and trustworthy brands in its market, but its “2013 Email Marketing Metrics Benchmark Study” helped solidify its leadership. This report analyzed all the email correspondence sent by 2,787 brands in 40 countries. The report looks at important email marketing metrics like click-through rates, open rates, message sizes and list churn metrics.

Silverpop not only calculated the averages, their team also included mean, median and quartile states by industry and region. This breakdown of their data made it easy for marketers to benchmark their own performance. By publishing an in-depth study on key marketing metrics, Silverpop is providing a clear signal to their customers that its brand is an authority in the market, and that it can be trusted. The company’s report also earned a great detail of social and Web exposure. The report was linked to 206 times on 48 different domains.

“2013 Search Engine Ranking Factors Survey”

For over a decade, Moz.com has been an authority on all things SEO. Their customers have come to expect high-quality research and content on a regular basis. Moz recently undertook a primary research project to help maintain its reputation and leadership in the SEO community. The team at Moz surveyed more than 120 search marketers and collected their responses on more than 80 search engine ranking factors. This survey helped build a comprehensive picture of what characteristics were most likely (or not likely) to affect the ranking of a URL on a search engine results page.

Moz presented its findings in easy-to-read graphs with filtering features that help digital marketers easily digest their research, and share their findings. They also provided easy-to-understand written summaries to further make the survey easily accessible. Moz’s report was well-executed and provides digital marketers with content they could not easily find on their own. This made it an extremely popular report that was shared extensively over the Web and social media. The Moz report earned 693 links from 199 different root domains, and more than 3,000 social shares. This level of coverage helped reinforce Moz’s authority with search marketers, and helped keep the brand at the top of its market.

“2013 Digital Marketing Optimization Survey Results”

Adobe helps digital marketers measure and optimize their content at every step of the process. It is essential that its brand distinguish itself as a leader in the marketing industry. Adobe’s report “2013 Digital Marketing Optimization Survey Results” is a great example of how their team used primary research to build their brand’s authority.

The report analyzed the responses from over 1,858 digital markets from North America, Asia and Europe. Their report highlights what digital markets think are essential to achieving success in their field. Adobe’s findings were consolidated into easy-to-read graphs and narrative summaries.

This survey was spread extensively on the Web and social media, which helped promote the brand’s authority and trustworthiness. According to a LinkedIn case study, Adobe’s report had a profound impact on its reputation with marketers. The case study found that after reviewing the report, marketing professionals were “50 percent more likely to agree that Adobe is shaping the future of digital marketing.” This case study provides great evidence that primary research can be an effective branding tool, and can help raise your company’s market leadership above the competition.

These three examples help showcase how primary research is an effective content marketing and branding tool at the disposal of marketing professionals. Undertaking a high-quality primary research project is not an easy task, but it could be what separates your brand from the rest of the pack.

Have you ever used primary research to build your brand’s authority and trustworthiness? Please leave a comment below and share your experience with us.

 

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The Best SEO Tools For Keyword Research

One of the most important factors, determining the success of your website, is the so-called SEO (or Search Engine Optimization). When developing your business website, one of the first things that you need to consider is its SEO. In the field of Internet marketing, SEO is what gives you the opportunity to spread your business. It allows you to target your customers and concentrate all of your marketing strategy on the right group of visitors. This is extremely important, since you will be able to understand all their needs. You will know what their interests are; what they want to read more or less about and how to satisfy their needs.
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When it comes to SEO, there are several things that need to be said. If you want to achieve some positive results, you will have to give your visitors unique content. Useful information, that will make them visit your website over and over again.
In this article we will provide for you some further information about another very important step in the process of SEO optimization – Keyword research.
When searching for a certain service, product or information on the Internet, people tend to write the shortest description of this particular product. Usually this description is limited in one or two key words or some key phrase. In order to get in the first pages of Google, you will have to be familiar with these words. Here are some of the best Keyword Research Tools:

Keyword Discovery

This is the first tool in our list. Keyword Discovery allows you to pull data from the most popular search engines and discover the best keywords. You can see the historical trends of these words and find out how effective they were. It is among the most useful tools for keyword research.

Google AdWords Tool

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Here is another very useful tool. This fantastic Keyword Research Tool gives you the great opportunity to discover the most effective and currently popular keywords. You can write a certain keyword into the search bar and see a list of other popular keywords that are related to yours. This can be very useful if you want to brodaen your keyword research.

WordStream’s Keyword Tool

This great tool is suitable not only for making your SEO keyword research, but also for your PPC research. With WordStream’s Tool you can easily write some certain groups of keywords and it will immediately give you some useful suggestions. And the best part is that it is completely free!

YouTube Keyword Research Tool

Here is our last suggestion. Did you know that after Google, YouTube is the second biggest search engine? Millions of people all over the world use YouTube to watch, upload, comment and share videos. If you are a really good marketer, then you definitely know that YouTube can become a really big part of your marketing strategy. YouTube Keyword Tool is similar to the previous ones. It can give you plenty of useful information about the best keywords. It can give some really creative and functional ideas on how for your video marketing.

 

Rose Finchley 298x300 The Best SEO Tools For Keyword ResearchAuthor Bio: Rose Finchley is freelance blogger and writer. Her current interests include finance.

You can connect with Rose on LinkedIn, Pinterest and Google+

 

 

 

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Create Effective Action Button Following These Guidelines

call to action 300x205 Create Effective Action Button Following These GuidelinesWhen it comes to WordPress optimization, people often tend to neglect the benefits of the so called ‘call to cation buttons’. These are buttons, that solicit actions from your website visitors. Usually they either lead to another page of the same website, or link to a signup, sale or download.
6488339363 0011082391 Create Effective Action Button Following These Guidelines
If you have decided to create such buttons for your website, there are a few simple steps that you will need to follow. Steps, which will make these buttons much more attractive and efficient. In this article we will provide you a short guide containing a few easy steps for creating action buttons. But first – What are the main types of ‘call to action’ buttons?

  • ‘Add to cart’ buttons – These buttons are very commonly used in e-commerce websites. Very typical for this type of buttons is the use of simple wordings such as ‘Add to cart’ and ‘Buy Now’ as well as the use of icons (in most cases a cart or a bag);
  • ‘Download’ buttons – It is pretty clear what these buttons are all about;
  • ‘Learn More’ buttons – Such buttons are usually linked to another page of the same website, tempting visitors to look for some further information on the topic they are interested in;
  • ‘Signup’ buttons – Once again, the title explains their main functions.

Of course, there are plenty of other types of ‘call to action’ buttons, but these four are considered as the most common ones. So, if you want to optimize your website by adding such buttons to its overall layout, the first thing that you will have to do is consider the best type for you. Are you trying to sell your products? Do you offer some other type of web services, that require a website registration? All this matters when it comes to creating ‘call to action’ buttons.

Tips on how to create effective ‘call to action’ buttons!

1. Make it big!

3508642430 381629a3dc Create Effective Action Button Following These Guidelines
The size of your call to action button has to be considered very carefully. It has to be notable and big (in fact, the biggest on the webpage). However, be careful not to overcrowd the page. Otherwise you will achieve just the opposite effect.

2.

Make it colourful

The colour of the button is another very important thing. It has to stand by so perhaps the best solution is to choose some contrasting colour to the background. Of course, you will have to consider it according to the overall colour scheme of the page. Otherwise it can spoil its good look.

3.

Keep it clear and simple

Once you have chosen the basic colour and size characteristics of your ‘call to action’ button, you will have to consider the word (or phrase) that you will place inside of them. Remember – simplicity is the key to success. Try to choose something, which will be both attractive to your visitors and will give them enough information.

4.

Whitespace

8221331435 bd368c9a9a Create Effective Action Button Following These Guidelines
This is our last tip. Whitespace is an essential element when comes to making your button notable. Especially if it is small or pale coloured. It works as a frame for the eyes, separating the button from the main colour of the background.

 

Rose Finchley 298x300 Create Effective Action Button Following These GuidelinesAuthor Bio: Rose Finchley is passionate freelance blogger keen on topics about technologies, Internet and blogging. She currently maintains the site of Sparklingcarpets and she loves her love.

You can connect with Rose on LinkedIn, Pinterest and Google+

 

 

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Internet Advertising – a New Dimension of Business Promotion

Internet advertising has come a long way since its first steps, made by using some ad banners at the end of 1994. The Internet was almost unknown over a decade and a half, and now it is an integral part of our lives.

On one hand, advertising is any paid form of promotion of an organization, product, service or idea of a particular sponsor or advertiser. At first, advertising was mainly established in the print media, such as newspapers and magazines and then on the television and radio media. However, in the last few years, the advertising has been pretty much focused on the Internet, which on the other hand was turned in an entirely different environment used by advertisers when looking for new potential customers.

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These changes occurred as a result of technology development, which led to a dramatic increase in the use of the Internet for the purposes of advertising. Internet advertising is rapidly evolving in the last few years. Some recent research have shown that in the next few years online advertising will develop three times faster than traditional media advertising.

We must confess that the Internet provides almost inexhaustible resources of opportunities when used as an advertising environment. This means that you can use different approach in order to send a specific message to your target groups. That is the reason why more and more companies have been recently transferring a great part of their budget to online advertising and marketing.

What are the advantages of Internet advertising?

Internet advertising combines different aspects that make it so popular and successful:

  • it is easily handled;
  • it gives you the opportunity to determine exactly which target groups you are going to attack;
  • you can send more concrete messages to your potential and current customers;
  • it gives you more rapidly growing audience;
  • you can be more accurate when measuring the results;
  • it usually gives great results.

Internet advertising also combines the advantages of the TV and print ads and even gives you the opportunity to have an extremely high-quality graphic image. Unlike TV, radio and print ads, online ads provide users with great variety of ways to learn more about the certain product or service you offer. In addition, online advertising is more informative also for the advertisers because they know exactly where they money go.

What are the main types of Internet advertisements?

Web banners

Web banners are the oldest type of Internet advertisements. The very first banner ads were released on the Internet at the end of 1994. Web banners are most commonly promotional images in GIF, JPEG or PNG format that are usually placed on a certain website. When a user clicks on some of these banners, they are transferred to the advertiser’s website, where there is more detailed information about the product or the service that are being advertised. Web banners may be either static or animated.

Text links

Text links are usually a slogan or a name of a certain organization that contains a hyperlink to the advertiser’s website. This is actually one of the cheapest forms of online advertising, which is also extremely efficient. However, when you are planning to use this type of Internet advertising you need to carefully select the websites where you are going to put some advertising text links of your company.

E-mail footers

These are advertising messages that are added in the bottom of every e-mail you send.

Paid articles or publications

These articles and publications can be a description or your company or an interview with its manager or one of the specialists working for you. The publications can also be a news or interesting information that will be useful to your current and potential customers.

Google AdWords

Google is undoubtedly one of the most efficient and popular search engines on the Internet. This is actually the type of advertisement that currently brings bigger profits to advertisers who have tried it. The advertisements on Google are called Google AdWords and give great variety of opportunities.

There is a simple truth, which is that advertisers must go where their potential customers are in order to have success. More and more people go online and have accounts on some social networks. The Internet is the new environment that helps business develop and improve, which gives advertisers the opportunity to make their companies more popular and also show some innovative, original and useful products to a larger auditorium.

Rose Finchley 298x300 Internet Advertising – a New Dimension of Business PromotionAuthor Bio: Rose Finchley is passionate writer and blogger. She works a part time job at company which offers quality end oftenancy cleaning. In her spare time she loves to read and write articles for different blogs.

You can connect with Rose on LinkedIn, Pinterest and Google+

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3 Most Common Mistakes People Make When Optimizing Their Sites

8757616794 5d78da223c 3 Most Common Mistakes People Make When Optimizing Their Sites
In the online world search engines are gods and we merely follow the rules they set for us, mortal beings. No matter how visited your site is, if it were to suddenly disappear from all search engines, that would strike a mortal wound in the heart of your success and your online prosperity will become a thing of the past.

The same is true for the other way around – if your site appears on the first page of a search engine, then you will definitely start getting more visitors and consequently your chance of improving your financial state will grow exponentially.

That’s why many people try to optimize their sites according the requirements of search engines. This process is known as SEO (search engine optimization) and is becoming significantly more complex as search algorithms develop and become more complicated. However, performing SEO means walking on a thin ice.

Search engines want to display only relevant and organic content and they hate it when people try to deceive them. You can easily bury your site if you get too many black points. There are three popular mistakes people tend to make when looking for a shortcut to the first page and we will explore them below.

#3. Spinning Articles

Article spinning is the process of writing the same article over and over again, but using different words. It’s an SEO technique that used to be more successful in the past but with the last few updates, search engines have started catching up to the deception. Realistically speaking, spinning articles means you are betting on quantity instead of quality. None of the articles are truly unique and original.

The problem is that search engines want to present new and fresh content and they abhor the use recycled texts. Of course, you can still hope to run a popular website and bet on quantity instead of quality but you can be sure that your hopes will never become reality.

What you need to do is use truly unique and original content. The more diverse it is, the better. After all, how much time readers spend on your site matters as well, and you can be sure that nobody would spend more than a few minutes on a site that has 500 almost identical articles.

#2. Keyword Bloating

The only thing worse than a poorly written, spun article, is a poorly written, spun article bloated with keywords. You can’t use the same word over and over again in the hopes that your site will rank better, because it won’t. If your content is bad, no matter how much you try to artificially inflate it won’t be beneficial. You’re hurting your site more than you are helping it rank. Keywords need to be used organically, naturally.

#1. Irrelevant Anchor Texts

It’s honestly surprising to me how people can get this one wrong but it happens more often than not. Using a good anchor text is crucial for your links. Anchor text is the name you give the clickable hyperlink text on your website. I’m sure you’ve read different texts on a variety of topics and you’ve seen “click here” on numerous occasions. “Click here” is your anchor text in this case and it’s a terrible one.

If you want to make people browse your site some more, you always need to create smart, original and engaging anchor texts. You want people to stay on your site as much as possible, not bore them to death and make them leave. Even if they like the content they’ve just read “click here for more” is hardly attractive, so the person is very likely to leave.

Those are the three most common ways in which people unintentionally deviate from the established rules. If you manage to avoid those mistakes, then you will be well on your way to the first page of search engines. Keep in mind that SEO is dynamic field what is true today might not be accurate tomorrow so don’t forget to keep an eye on changes and new updates.

Rose Finchley 298x300 3 Most Common Mistakes People Make When Optimizing Their SitesAuthor Bio: Rose Finchley is keen on business, marketing and technology. 

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