It seems that everytime Google announces an algorithm update, every site owner and SEO marketer would clasp their hands together and hope that all the time and hard work spent at ranking their sites up wouldn’t go up in smoke overnight. And before the year 2014 ended, that very same search engine provider gave everyone […]
When it comes to having an enormous amount of content online, local, State and US Federal Governments must rank high in the vast amount of information available on the world wide web. They even offer a website where you can assure yourself that social media sites advertising that they are from our government, are in […]
Increasingly consumers shift from traditional to the digital media. They research about products on search engines, forums, and blogs and in social media to get the best products for their money! To get found online when future customers are looking for products is one of the major challenges businesses are facing today. Millions of businesses […]
There’s major buzz in the marketing space regarding Google’s addition to the social media madness, “Google Plus (+)”. “If Facebook and Twitter had a baby, they’d call it Google+” – Olaf Wempe Some believe Google Plus will quickly replace Twitter, as it provides an easier way to manage and communicate with friends. Others believe that […]
Today on eMarketer an article captured my attention: An analysis of AdParlor and SocialBakers found out that industry such as electronics, travel and entertainment are more social marketing friendly than others. It found out also that Merchant / Banking services, Health/ Fitness and Tourism have higher CPC rates than for example Promotions and Beauty/ Cosmetics. […]
Social media is a great way to step into two way conversation with recent and future customers. In these times it seems that everybody wants to step into social media. In my opinion social Media is not for everybody! Why you will ask? And I will tell you from my point of view: Social media […]
Social media has become a significant part of serious marketers lead generation strategy. Companies who engage in social media increase their reach massively. And there is no matter if they are B2C or B2B. Social media is public communications channel where companies can get great unfiltered feedback. Companies need to understand that social media is […]
Google, Yahoo and Bing increasingly include results from social media discussions in their search results. Especially Google+ results are likely more visible on Google results pages. Bing favors Facebook and also search results on Facebook are also from Bing too. But how to get into those results the smartest way? The easiest way to get […]
Did you sometimes think about how would it be to increase revenue and profits by being much quicker with product and services development than your competition? When was the last time you and your business have been ahead of the trend curve? What would you do to have such a tremendous competitive advantage which enables […]
An increasing number of companies like Intuit, Sysco, Cisco, GE Healthcare and AT&T are using social media for effective business lead generation. A recent study from Sagefrog Marketing Group shows how companies have learned to leverage social media. Leveraging social media for branding and building awareness helps B2B companies. 4 Ways how companies can leverage […]
Today customers no matter if the are B2C or B2B are overwhelmed with information and offers. This makes it very hard for a business to stand out and to get found online for their future customers. The increasing competition and the decreasing marketing budget make the recent situation and the future outlook more difficult. Businesses […]
New studies show that up to 65 percent of today’s consumers expect a brand to listen and to respond on questions, comments and complaints in social media. With the massive increase of social media brands have also discovered these communication channels to get in touch with their audience. They communicate with existing and future customers, […]
Most people who are interested to market their business on the web and especially in social media become overwhelmed of the necessary tasks which need to be done to achieve any serious results. They feel that they need to handle an avalanche of information and requirements to get the necessary steps done. And I fully […]
The marketing technology company Alterian found out that 80% of companies struggle to analyze their social media data. As social media marketing is estimated to increase in the next twelve months by up to 25% companies should have clear how the online – social media conversation can impact their brand. Not taking the effort to […]
A study done by National Research, a health care research firm discovered that 96% of their respondents use Facebook, 28% of their respondents use YouTube and 22% of their respondents use Twitter to research on information about health care. The study shows that people which are more likely to use social media for health care […]