HEALING online with VIDEO

There are millions of Healing Practitioners around the globe, with much to offer the world in terms of healing, training + moving forward, but many are struggling to put food on the table in these economic climes.

Most Medical Aid Funds do not support, nor include most of the Wellness industry in their Medical Aid Cover, so these costs need to be born directly by Patients / Clients / Students – Really tough for most in these tough economic climes !

They would do well to seek other marketing tools + platforms to get themselves into the world globally

So what should Practitioners consider in this economic climate ?

1. I believe it is to seek out alternative + additional marketing tools + platforms + really embrace the Internet + Online Technology + all it has to offer !

2. VIDEO + MOBILE is the future, which opens up huge possibilities for Healing Practitioners, to use these tools as an adjunct to their one on one healing sessions, face to face workshops + trainings/healings they facilitate

3. Embracing the future + what is, would be something to consider, to grow their business + go Global with ease ! Millions globally have access to the Internet + many have Mobile smartphones today

4. Many Practitioners in the Healing fraternity industry are still resisting Online technology as an adjunct vehicle, to do their work Online, as HEALERS / TRAINERS / MEDIUMS / DOCTORS, etc – aside from using their therapy rooms, clinics or outside venues

5. The big move into technology, the Internet + Mobile is hugely daunting

6. However, those willing to take the leap would be well advised to start with the energy of Desire

7. They should be open + receptive to change, followed by a Mindset shift + the ability + willingness to embrace the power of it all, a new language, new knowledge, do the work to achieve new learning – to really embrace the Internet + all it has to offer to assist them in marketing their Brand, their Products, Healing Modalities, Psychic Readings + Training modalities, etc

8. Now is the perfect time for folk to solicit the services of Wellness Practitioners, who have much to offer, but at the right price of course !

9. Having said that, Wellness Practioners need to take a long hard look at their marketing etc costs + how best to serve their target audience in the most cost effective way ?

Where are things headed ?

· MOBILE
· VIDEO and
· Marketing on the Internet + Social Media sites

1. Practitioners are assured that, as long as eye to eye contact + voice resonance is achieved, Online meetings / healings / readings / trainings are totally feasible !

2. By moving away from hosting live ‘face to face’ Workshops/Training/Coaching at specific venues + hosting meetings online, Practitioners can, using this technology, save fortunes doing the ‘green thing’, reach a bigger audience, growing their business + consider passing on their savings to their Clients / Patients / Students

3. The ‘GOING GREEN’ here would be to consider integrating a Video Communications suite, into their marketing mix, such as –

· Video Email and
· Video Conferencing/Webinars

Using Video Conferencing / Webinars

· With the advent of web conferencing, coaching/teaching/readings etc can now be done 100% online from the ‘home office’ to easily reach a worldwide audience of potential + existing clients

· Going this route, they save on time, energy, airfares, venues, hotel accommodation – ultimately saving money themselves, which they can pass on to their clients

Using Vmail – the new Email

Practitioners would do well to market using Vmail – Extraordinary results can be achieved using this technology

· People spend 8 seconds reading a static text email, but retain 85% of what they see in a Video
· Static text emails are easy to ignore – and at their best – give a customer only the vaguest notion of what your business really values. People simply don’t have the time today to read screeds of text + barely get past the third line, before deleting, without ever grasping the gist of the message that is trying to be conveyed
· Video Email is simple to use, online, browser based technology, which enables you to create your own personal Vmails
· Most technology platforms allow 20 minutes of talk time, which is more than adequate to impart your message
· Additional videos may also be uploaded into the Vmail
· No software downloads are necessary
· Bandwidth is not compromised, as the VMail opens on the Internet, for folk with Internet + Bandwidth challenges
· Most Vmail purveyors allow full integration with your social networks to share on Youtube or Facebook, etc.

This is highly recommended + both Video Conferencing + VMail can be accessed on most Pads, Android + select Smartphones

More tips for Wellness Practitioners –

1. Consider coming into the future + really upping their game in terms of the marketing tools they use to attract, capture + maintain new Clients / Patients / Students etc
2. Have Hope for a successful Career + Business, to enable Thriving + Surviving in this global economy
3. Explore all other positive cost cutting possibilities for themselves + their Business + to pass this on to their Clients / Students etc
4. Get really Specific in their marketing approach
5. Think hard about speaking Generically to everyone, as trying to appeal to everyone doesn’t cut it anymore
6. Be highly Targeted in their marketing to people with problems

Facts to consider :

· Google loves Video !
· Cisco predict there will be a 10 fold increase in the use of Video over the next 5 years
· Internet Video traffic is now 40% of consumer internet
· People retain 10% of what they hear, but 50% of what they see
· Video is the single, most effective form of communication
· Additional creative marketing platforms are constantly being sought
· ‘Old school’ marketing is no longer effective

Heather de Wit considers herself to be an ‘out of the box’ thinker and is happy to share her knowledge on the merits of utilising Video Email and Conferencing/Webinars. Her experience as a sole Entrepreneur for over 20 years spans marketing, advertising and PR. She enjoys creative writing, singing at functions and is a self-taught artist.

Get in touch with heather :

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LinkedIn
SKYPE : heather.de.wit
Mobile +27824907143+27824907143
EMail: heather@boundless-activities.net

November 16, 2012March 24, 2014

RECRUITERS, JOB SEEKERS + VIDEO COMMUNICATIONS

Times are tough globally, so Recruiters need to up their game in terms of the marketing tools they use to attract quality Job Seeking candidates via the Internet

In turn, Job Seekers would do well to present their credentials on the Internet with up to the minute creative marketing tools

Some interesting FACTS :

· Using Video Communications, you are making eye contact + experiencing voice resonance + seeing body language – This is hugely powerful + not possible to achieve in an audio interview

· Using a Video Conferencing suite, erases geographical boundaries + lowers costs. More + more companies are using this technology today, immediately eliminating hard costs

· Companies not utilising this technology right now, will find themselves at a huge competitive disadvantage down the line

· The future is MOBILE + VIDEO – it’s that simple !

Video Conferencing has become a popular choice for Recruiters enabling them to recruit globally with ease

1. RECRUITERS can up their game entirely using a Video Communications suite, such as Video Email + Video Conferencing

1.1 RECRUITERS showcasing in a Video Conference/Webinar :

· Recruiters can easily showcase their Business + Specialities globally reaching a huge + targeted audience in a Video Conference, using Power Point + Videos.

· In the Meeting Room, they could present short videos featuring tours of their company, interviews with executives, open chats with employees + day-in-the-life scenarios of what people in particular positions do all day

· They could also include videos about the local area or videos that have been made by news or other agencies about their company

1.2 RECRUITERS showcasing using Video Email/Vmail :

Recruiters can generate personally or pre-recorded Video Emails/VMaiils on :
· Different facets / specialities of their business
· Separate Vmails on specific Jobs available

All Vmails can easily be integrated into the Social Media

1.3 RECRUITERS recruiting in a Video Meeting Room :

Communicating with + interviewing Job seekers worldwide in a Video Conference meeting room, enables Recruiters to gain a deeper perspective on a candidate in a shorter space of time

1.4 BENEFITS of VIDEO Interviews :

· Greater consistency is allowed in Video interviews by the use of a pre-determined script + format, where all candidates are asked the same set of questions
· Video captures the moment permanently, as videos can be replayed reviewed, compared + rated online
· Recruiters can better remember their candidates having the visual material at hand – especially true when compared with audio interviews
· Video interviews provide a more personal touch
· Time is money. This is always a factor for most Recruiters. Video Conferencing allows a large number of interviews to be carried out in a short space of time + right across the globe

JOB SEEKERS need to be ahead of the pack in their online marketing techniques + Video is highly recommended

2. Some creative ideas integrating VIDEO for JOB SEEKERS :

2.1 CV integration into Video Email/VMail :

2.1.1 Job Seekers would do well to create a Video Email/Vmail of themselves to add impact to their CV’s + credentials. Here again, making eye contact + voice resonance registering on the subliminal + body language is key

2.1.2 Recruiters have a far better insight into the quality + capabilities of their prospective candidates when viewing them on their Vmails, as they can see + hear their them

2.2 Advantages of using VIDEO Interviews

2.2.1 Time is money. Job Seekers can save a fortune using Online Video interviews. There is no need to stress about being late for interviews because of traffic + no need to travel to another city/country, as it all happens online

2.2.2 A job interview can be a lot less stressful if conducted from your own home

2.2.3 Job Seekers can prepare for Video interviews, by recording themselves answering typical interview questions, so they are prepared + confidant on the day

2.2.4 Ideal for Job Seekers already employed, but looking to move elsewhere. They don’t have to take days off, but can be interviewed in the privacy of their own homes after hours

The age of VIDEO is here – Embrace it !

According to Gartner, Inc, the world’s leading information technology research + advisory company, more than 25% of the content that workers view each day, will be dominated by pictures, video or audio by 2013

Get in touch with heather :

Facebook
LinkedIn
SKYPE : heather.de.wit
Mobile +27824907143+27824907143
EMail: heather@boundless-activities.net

November 6, 2012March 24, 2014

Can LIFE + BUSINESS COACHES survive in these economic climes ?

Life + Business Coaches are a dime a dozen on the Internet. Times are tough globally. The economic meltdown is a reality for many.

Many companies are tightening their belts + Coaches are a luxury to maintain + engage. Many organizations are in ‘rethink’ mode

I wonder –

· How many Life + Business Coaches are really bringing in the business + putting food on the table in the present economic climate ?
· Are people as likely to solicit the services of a Life or Business Coach at this time ?
· Are Life + Business Coaches an essential service in these economic times ?

Choosing NOT to be a preacher of doom + gloom is a tough act to follow right now –

· We are living in a fragile world
· No one knows what’s around the next corner – war, strikes, killings, violence, business closures, job losses, home foreclosures, a time of uncertainty + fear ?
· What are the answers really – where does one run to in a time of strife, chaos + not knowing ?

I would say this is the perfect time for People + Business to solicit the service of Life + Business Coaches, but at the right price of course !

Having said that, Coaches need to take a long hard look at their marketing etc costs + how best to serve their Clients in the most cost effective way ?

So what are the answers ?

1. ‘GOING GREEN’ – Moving away from hosting live ‘face to face’ Workshops/Training/Coaching at specific venues + hosting meetings online
· With the advent of web conferencing, coaching can now be done 100% online from the ‘home office’ to easily reach a worldwide audience of potential + existing clients
· Going this route, they save on time, energy, airfares, venues, hotel accommodation – ultimately saving money themselves, which they can pass on to their clients

Life + Business Coaches need to –

2. Really up their game in terms of the marketing tools they use to attract, capture + maintain new Clients ?
3. Have Hope for a successful Career + Business, to enable Thriving + Surviving in this global economy
4. Explore all other positive cost cutting possibilities for themselves + their Business + to pass this on to their Clients
5. Get really Specific in their marketing approach
6. Think hard about speaking Generically to everyone, as trying to appeal to everyone doesn’t cut it anymore
7. Be highly Targeted in their marketing to people with problems

So where are things headed ?
· MOBILE + VIDEO + Marketing on the Social networking sites – It’s that simple !

Doing the ‘green thing’ + integrating a Video communications suite, such as Video Email and Video Conferencing/Webinars is highly recommended + can be accessed on most Pads, Android + select Smartphones

Facts :
· Google loves Video !
· Cisco predict there will be a 10 fold increase in the use of Video over the next 5 years
· Internet Video traffic is now 40% of consumer internet
· People retain 10% of what they hear, but 50% of what they see
· Video is the single, most effective form of communication
· Additional creative marketing platforms are constantly being sought
· ‘Old school’ marketing is no longer effective

Get in touch with heather :

Facebook
LinkedIn
SKYPE : heather.de.wit
Mobile +27824907143+27824907143
EMail: heather@boundless-activities.net

October 12, 2012March 24, 2014

The ARTS + VIDEO COMMUNICATIONS

What is ‘The Arts’ ?

1.    The Arts is a group of disciplines, comprising many genres, endeavours or art forms, all united by their employment of the human creative impulse, to express and communicate through various art forms.
2.    New and additional genres are being added daily.
3.    Let us put them all in one box for ease of understanding. This may be contentious to some globally, who have different perceptions of The Arts.
4.    The many forms of expression create an adequate or enormous income for many players, but for others, sadly it must just be perceived as a pastime, due to lack of funds or infrastructures.
5.    The Arts are dying in many countries, which are not getting sufficient financial support from their governments or other and so it is time to seek other means of exposure and marketing platforms.

What do The Arts enable ?

1.    Imparting a message
2.    Telling a true story
3.    Education
4.    Imparting own gifts
5.    Creating mindset shifts
6.    Enabling interactive conversation
7.    Enabling enjoyment, laughter, sadness, joy etc
8.    Self expression
9.    Enabling escape from real life – and so on

Let’s look at some players in ‘The Arts’

MUSICIANS – all genres from jazz to rap
ARTISTS – all mediums, including sculptors, potters, etc
DANCERS – al genres, from ballet to hip hop
COMEDIANS
MAGICIANS
SINGERS – from OPERA to RAP – including producers, choreographers
FILM/THEATRE – actors, directors, writers, producers, choreographers
WRITERS/AUTHORS – all genres, including poets, fiction, non-fiction, biographies, etc

Players in ‘The Arts’ need to up their marketing game + would do well, by using the Social networking sites + incorporating VIDEO COMMUNICATIONS into their marketing mix

Adding VIDEO CONFERENCING / WEBINARS into the marketing mix :

More and more of The Arts genres are embracing this powerful technology as an adjunct marketing, training, collaboration, communication and exposure platform. Due to budget and time constraints, people cannot always travel far distances to attend an event/training etc..

DISTANCE Training/Workshops

Globally teaching, learning + rehearsing dance routines, orchestral music arrangements + scores, scripts etc in advance before show time
Creating a global environment for creative research across diverse disciplines, where all players can collaborate, experiment and enjoy artistic exchange and learning, exploring the boundaries of synthesizing art and technology
In this global environment, students can actively explore their creativity and develop, using their own creative gifts through active engagement, reflection and collaboration
More and more music teachers world wide are embracing this technology to teach pupils to play various instruments in remote areas

SHOWCASING

Virtual shows can be created in a global Video Meeting Room, where interested parties can participate in interactive sessions, with people interested in learning more about their particular genre of Art.

BOOK LAUNCHES

o Authors can save a fortune by hosting a virtual book tour.

o This can be co-marketed with e-commerce book companies, online communities and off-line bookstores, that want to drive traffic to their stores and sites.

MEDIA INTERVIEWS

o Invite reporters or editors to an online web interview.

o These web events can be conducted with the media, through relevant websites and e-commerce sites.

o Online web interviews enable interviewing all relevant journalists at once, with the promotion of their stories on Movie, TV, Radio, Theatre, Music, Dance, Arts etc.

o Webinars enable you to expose large groups of people at once to interviews with actors, singers, dancers, poets, playwrights, producers, choreographers, directors etc..

ART EXHIBITIONS

o Artists across all art form mediums, can use Video Conferencing to go global, communicate and show their art to the world.

o They could even stream a pre-recorded video on a virtual tour of their art from their own studio or gallery.

o Inviting a well known art expert as a guest speaker to a Webinar, who in their own rights, will attract numbers to the web event, would be an added bonus.

Adding VMail – The new EMAIL – into the marketing mix

What is a Vmail ?

o Video Email is simple to use, online, browser based technology, which enables you to create your own personal Vmails.

o Most technology platforms allow 20 minutes of talk time, which is more than adequate to impart your message.

o Additional videos may also be uploaded into the Vmail, e.g. a virtual tour of an Artist’s gallery or studio, a Singer or Dancer’s debut or demo, etc..

o No software downloads are necessary.

o Bandwidth is not compromised, as the VMail opens on the Internet.

o Most Vmail purveyors allow full integration into your social networks to share on Youtube or Facebook, etc..

WHY use VMAIL ?

Video Email is the new Email ! It is a perfect adjunct marketing tool to incorporate into your Video Communications suite –

Why ?

It’s Different
More powerful
More Personal
More Effective
Is Creative
Seeing is Believing
Has more Impact
Grabs the customer’s Attention
Enables you to literally look into your contact’s eyes and develop a relationship with that person, engaging them on a level that is simply not possible with a static text email
Enables your voice to resonate on a subliminal level
Static text emails, are easy to ignore, and at their best, give a customer only the vaguest notion of what your business or craft really values

Facts :

– Google loves Video !
– Cisco predict there will be a 10 fold increase in the use of Video over the next 5 years
– Internet Video traffic is now 40% of consumer internet
– People retain 10% of what they hear, but 50% of what they see
– Video is the single, most effective form of communication
– Additional creative marketing platforms are constantly being sought
– ‘Old school’ marketing is no longer effective

Get in touch with heather :

Facebook
LinkedIn
SKYPE : heather.de.wit
Mobile +27824907143+27824907143
EMail: heather@boundless-activities.net

August 14, 2012March 24, 2014

VMAIL is the new EMAIL

VMail is the new Email

Extraordinary results can be achieved using this technology. Video Email can change the world and the way we communicate Vmail by Vmail !

Facts :

– Google loves Video !
– Cisco predict –
- There will be a 10 fold increase in the use of Video over the next 5 years
- By 2015, there will be nearly 3 Billion Internet users – more than 40% of the world’s projected population
- Internet Video traffic is now 40% of the consumer internet
– People retain 10% of what they hear, but 50% of what they see
– Video is the single, most effective form of communication
– Companies continue to look for additional creative marketing platforms
– ‘Old school’ marketing is no longer effective
– People spend 8 seconds reading a static text email, but retain 85% of what they see in a Video
– Static text emails are easy to ignore, and at their best give a customer only the vaguest notion of what your business really values. People simply don’t have the time today to read screeds of text and barely get past the third line, before deleting, without ever grasping the gist of the message that is trying to be conveyed.

Practical research has been able to demonstrate the power of video over other forms of communication:

1. ‘Video email marketing reaps 280 percent higher returns than direct mail.’ – Gartner Research
2. ‘63.9% of 5,000 people watched a video sent via email to completion. The average email viewer will only spend 8 seconds reading an email’ – Marketing Vox
3. ‘Good service is not enough. A customer who is ’emotionally connected’ to your place of business is likely to spend 46% more money than a customer who is merely ‘satisfied’, but not emotionally bonded.’ – Gallup Survey
4. Increased market interest. According to an August 2011 Forrester Research survey: 50% of interactive marketers believed that marketing’s effectiveness will increase with online video over the next 3 years; while 43% said it would with E-mail marketing.
5. Increased clicks. According to David Daniels, former VP and Principal Analyst for Forrester Research, “Video in email can increase click-through rates as much as 2x-3x.”
6. According to a video email case study by Holland America Lines, in-email video produced a 2x higher CTR versus a static image, and 2x higher CTR than their average campaign.”

So what is a Vmail ?

Video Email is simple to use, online, browser based technology, which enables you to create your own personal Vmails. No software downloads are necessary. Bandwidth is not compromised, as the VMail opens on the Internet. Vmail allows full integration with your social networks to share on Youtube or Facebook, etc.

Creating a VMail

1. Use your Webcam to record your message or upload a video from your computer, IPhone, Android or any Smartphone.
2. Incorporate marketing Videos or something from You Tube.
3. Use the Templatefeature –
- Create your own personal template, using your own art or photos, or
- Choose a template from 100’s of designs available
4. The system automatically adds your contact information.
5. You can also add images, such as printable coupons or hyperlinks to other websites.
6. Use the Contact Managerto manage all your contacts –
- Import all your contacts from your phone, email and computer into one spot.
- Organize your Contacts alphabetically or in Groups.
- Select and send to any number of your contacts using the Contact Manager.
7. Use the campaign scheduling feature to send right away, or set the day and time that you’d like it to go out.

Why use Vmail ?

Video Email :

– Is different
– More powerful
– More effective
– Is creative
– Seeing is Believing
– Has more impact
– Grabs the customer’s attention
– Enables you to literally look into your contact’s eyes and develop a relationship with that person, engaging them on a level that is simply not possible with a static text email.
– Enables your voice to resonate on a subliminal level.
– Will replace static text emails, which are easy to ignore, and at their best, give a customer only the vaguest notion of what your business really values

Infographic: Video EMail

Vmail USES are endless e.g. :

All aspects of Business
Product launches
Product or Service info
CV’s
Training/Skiling
Teaching
Invitations
Vacations
Special events
Weddings
Anniversaries
Responses
Birthdays
Announcements

Get in touch with heather :

Facebook
LinkedIn
SKYPE : heather.de.wit
Mobile +27824907143+27824907143
EMail: heather@boundless-activities.net