06/03/10 by Dragan Mestrovic | Advanced Content, blogging, Get Found Online, inbound marketing, Lead Generation, Off-Page SEO, social media, social media marketing, Trust Agents | No Comments »
Why To Use Video to Promote Your Business
Promoting Business through videos is one of the best marketing strategies which is implied by most organizations.
Videos can reach thousands of people in a very short time when they are found to be useful and attractive. There are many people searching for information and quality Videos are always available in search engines in top pages with relevant keyword niche.
Video promotion site such as UTube has good recognition for Video Marketing. Video Marketing is also one of the secret social media marketing strategies which bring quality leads for your lead generation campaigns.
Advantages of Uploading Videos
Some good advantages of uploading videos and promotion your business through videos are given below:
Setting Inbound Marketing Goals through Videos:
Through Videos, you have the options to direct more traffic for your company’s website. This increases inbound links for your website and plays major role in Inbound Marketing. It also increased subscribers for your company’s youtube channel and people can easily find your videos in YouTube.
Increases the brand awareness:
By submitting social media communities and search engines it not only increases the brand awareness but also gains trust of the customers towards the company.
Customer targeting is easy:
Customer targeting is easier through video marketing strategy and it easily conveys the message more than a text. It has been seen that videos influence people through voice or tone.
Demonstration of a product:
By Uploading videos, You can describe how your products work, what are the advantages of the product so that the customer can get a clear cut idea about the product. This not only solves the customer doubts but the demonstration can also be treated as a service provided to the customer. This builds a good relationship between the company and the customers.
Easy feedback:
Based on the feedback provided by the customers, you can even improve the product or develop a new product depending upon the queries from the customer. This also increases the brand image of the company. Sites like Youtube also allow visitors comments so that you can get to know about your customers more easily.
For more on Video marketing, visit the links given below:
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01/28/10 by Dragan Mestrovic | Get Found Online, social media | No Comments »
Google has begun experimenting with Social Search. And has open up in beta for all Google users. Google Social Search will surface search results from social streams like bookmarks, blog posts, photos, video and social networks. This is a very big step.
Before a couple of month Google, Bing and Yahoo announced to include search results from social media. These steps from Google, Bing and Yahoo can help you to get better discovered online. Because of social media marketing strategy this Google Social Search and the inclusion in the search results of Bing and Yahoo can become a booster which additionally spread your content online and helps you to become more and more visible in front of your buyer persona!
More and more businesses have understood that it is important to engage in social media or they will be left behind of their customers. If you are out of sight of your customers you practically do not exist for them and they forget you and you can loose business. Moreover more and more people have friend networks for example on Facebook and these connections can benefit you if you are only on their radar.
If you are within these connections, to spread your message to your potential and future clients is a breeze and you possible reach more and more people with the power of networking, recommendation and word of mouth.
For your business you can do these steps today to ensure Google, Bing and Yahoo will include your messages and your content you spread through, your blog, Twitter, Facebook and LinkedIn.
Step 1. Produce valuable and remarkable content and post it to your blog. Think about what your customer benefits. Don’t try to sell! Inform, teach and be helpful. When your potential clients recognize you as a valuable source and as an expert in your field they will trust you and buy from you!
Step 2. Spread your content to Twitter, Facebook and LinkedIn How to do this with LinkedIn? LinkedIn offers an ‘Associate Your Blog’ feature, where you can associate your self hosted WordPress blog. Each update of your blog will automatically be visible on LinkedIn also. If you use a self hosted WordPress blog, than simply associate it with LinkedIn.
How to spread your content to Twitter? With this WordPress Plugin ‘Twitter Tools’ you can update your Twitter account hands free every time you post a blog! You simply go to your WordPress Plugin section and search for ‘Twitter Tools from Author: alexkingorg. Crowdfavorite’ and install and activate it. Now go to Setting and insert you Twitter name and password and you are done! Now every published blog post will be automatically delivered to your twitter account. [If you have no self hosted WordPress blog, or even you have no blog, than you should consider implementing one for your business. You can go to WordPress.org and download it for free. The installation takes up to five minutes.]
To deliver your posts to Facebook is easy as well! You login into Facebook select to associate your Twitter account with your Facebook profile [You later do the same for your Facebook Fan Page] and also here will appear your new blog content.
This solution set above is free to use, you only need to do it. Twitter, Facebook and LinkedIn are free, WordPress and the offered Plugins’ are also free.
These three and very easy steps from above need about one hour to make them work. Thereafter this system works for you night and day 24/7 and can bring you additional exposure, additional prospects and clients, as long as you produce quality, helpful and remarkable content.
Do you have any tips for how to use Opens Social Search? What are they and how do you use Opens Social Searchfor your Business?
Free report: Get found and get leads the smart way.
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