During the past years social media has reached more and more big companies.
Companies as Coca Cola, SAP, IBM and many more are successfully active in social media.
To get value out of social media activities companies need to have a strategy, resources, budget and to forget the old school PR thinking! It simply does not work anymore in social media. Moreover it can damage a brand seriously.
To be successful in social media, you need to see social media as an important part of a holistic marketing strategy where every gear fits into each other like a Swiss watch.
As social media is one important part but not the only part of your marketing you need to have a holistic inbound marketing strategy. There is some more to be done to get value out of your social media marketing activities as well.
From the initial and important part of to get found online through search engines, social media, corporate blog, guest blogging -commenting, eBooks, whitepapers and some more; To the lead capture, lead nurturing, lead conversion and measurement, the inbound marketing strategy covers it all.
Inbound marketing is the marketing strategy that focuses on getting found by customers.
With inbound marketing businesses earn their way to the customer, by publishing helpful information on a blog, in social media and forums.
Inbound marketing includes Blogging, Social Media, Lead Conversion, Lead Nurturing and Closed-Loop Analysis.
Inbound marketing can help you to:
A. Save up to 60% of your marketing budget.
B. Stand out of your competition.
C. Generate a massive amount of leads.
D. Get up to 55% higher lead conversion rates.
E. Increase your customers and sales.
As your primarily goal is to get found, you need to gain reach. You need to expand your channels like Twitter, Facebook, LinkedIn, Search engines, YouTube, Corporate Blog, Blog directories, industry related forums and some more niche social networks.
You need to become a trusted and valuable source for your audience. This helps your business a lot and open doors where walls have been before.
You need to communicate authentic and honestly with your audience and expand your network step by step organically.
As you are active in social media, you can add press releases and sales activities to your social media tasks as well.
Listen carefully! Conversation about your brand is happen in social media for sure. The questions are, do you know about it and how do you respond to it?
Monitor social media to know when your brand is mentioned. Respond in a professional manor and take negative comments as chance to showcase your point of view!
The way you respond shows the level how much you care about your audience opinion!
And also this gives you an outlook about your future chances to survive in this competitive social media world.
More important resources:
- Inbound Marketing: Investor Relations and Public Relations
- Inbound Marketing Lessons from the Hotel Industry
- Inbound marketing – The latest marketing trend
- 7 Basic Tips for Building Your New Website For Future Success
- How Small Companies are Evolving with New Technologies with Phil Simon
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