A MarketingSherpa research found out that creating content is one of the most effective tactics for improving a website’s SEO.
User-Generated Content encountered for Organic search up to 10%, and lead conversion up 125%.
Companies who create content, operate a corporate blog and update it frequently have 55% more website visitors.
57% of companies which operate a corporate blog report to have acquired new customers through their blog.
Video Content Creation
Business who utilize video content creation, encounter up to 300% more monthly unique visitors, and 100% longer average time-on-site per visitor. The average time spent on pages with videos is 3-minutes. Generating video content increases search engine traffic by 157% and page views by 63% unique visitors by 100%.
User generated reviews on ecommerce sites
Content marketing ways like product ratings and reviews are proven to increase conversion rates on product pages.
Visitors of ecommerce pages should be able to include pictures and videos with their reviews. The way like sited as eBay and Amazon do to provide an overall rating are additional ways to increase website interaction.
The value of reviews increases as they are moderated within a short time period of about 24 hrs.
Also sharing these reviews to social media sites like Twitter, Facebook, Google+ and other is a great way to distribute this user generated content.
Infographic: The Rise Of Conten Marketing
All above activities are visible to search engines and can lead to a massive growth in traffic.
Creating content takes time, money and expertise. When you need inspiration on which content your audience is interested in, just ask them and they will tell you.