Main Motto of social media
Main motto of Social media networking sites is to connect with people at different parts of the world by taking the advantage of Internet. Later as social media networking gained popularity, Business enterprises started making use of these social media networking sites as one of the online strategy for making business with their users.
Though social media is free service solely intended for developing social networking, business organizations never think it as free because they invest financial resources, technical as well as human resources in to this process for promoting their business products.
Some of the best ways are like giving discounts, gifts to the people who purchase through their site etc. Hence it is not free for organizations as it involves some resources and hence it expects some ROI.
What type of ROI can be expected by the business organization on social Media?
Some of the guaranteed return on investment (ROI) for the business organizations will be Brand image, can easily provide service to their customers, can collect valuable feedback from their customers, Increase of new customers for their business, Introduction of new products and services to their customers etc.
These benefits when put together make social media networking a crucial player in business networking.
Information Published on social media reaches the world in Minutes:
Business enterprises should not forget that the information through social media can reach the world easily than any other type of media. As now days due to the growing popularity of social media, mobile companies are also designing mobiles with an application of accessing social media on mobiles in order to attract customers. Hence there is huge growth of social media that can be expected in coming years.
What does business organization do for ROI on social media?
Some of the statistics that can help business organizations are:
1.How many visitors are turning into customers for their products.
2. Collecting the people information who visits their websites also called visitor analytics.
3. Analyzing the investment and changing the strategy to increase the Return on investment.
4. What strategy should be followed to attract new customers?
5. Finally able to decide for what purpose people are visiting their site either for information or purchasing or for services so that the organization can take a decision on further involvement towards their business on social media.
Hence, ROI for the business organizations can be in the form of Increase in Brand image among the world, Increase of customers and also it can be in the form of valuable feedback from customers.
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