Social Media is one of the powerful medium to express your company thoughts and brand image on the Internet.
Even in recession period, majority of companies are still investing in social media for marketing which provides an insight in to the importance of social media.
Every company therefore should have proper social media policy for their company and employees so that it would not affect the brand image and also their publicity to Social Media.
There was an article which was recently published in Digital Media Wire which provides information that majority of U.S companies ban social media sites at work. The stats reveal that only 10% of all companies use social communities for full use and 54% of them restrict employees to access social networking sites during work.
But thus banning social media sites at work can stop employees to use social media sites? And what exactly is gained from banning these social media sites?
Analytics say that there are more losses than profits in banning social media sites. There should be proper social media policy that should be established by companies which help them improve their company brand image in social media.
According study conducted regarding investment of companies in social media, there were stunning reports that 94% of companies are investing in social media and online communities. So if they are investing money to improve their brand image in social communities, why are the resources wasted by banning them in companies for employees.
Making these social media available for their employees improves their stand in these social communities and also helps in decreasing their investments in these social communities. A proper approach for these through social media policies help with their ROI.
Social media policies should be effectively placed so that employees don’t disclose any important announcements that could damage company reputation.
Some companies do claim that their reputation is tarnished by their employee’s social media activities. So by deploying proper social media policies companies can gain good reputation and also improve brand image in social media sites like LinkedIn, Twitter, and MySpace etc.
For more information related to social media policies, visit the links given below.
Report Regarding majority U.S firms banning social media sites at work
Report of social networking policy implementation in companies.
Let me know what you think and comment below. I’d love to hear from you.
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