When people subscribe to your email list they expect valuable information.
They expect information which can help them to solve their problems for free.
They do not expect and they do not want be bombarded with sales pitches.
An email list is a very valuable asset for a business and I am sure you do not want to damage or even to destroy this valuable asset.
Now you could ask how I can profit from this asset. When I can’t profit from it is only a liability which costs me time and money to maintain, without having any profit from it!
Sure you can make profit with your email list you have invest time and money to build it.
And guess what, the same way you have attracted those subscribers to subscribe to your email list. Through publishing great content, which is helping your email subscribers solve their problems.
That’s why they are willing to invest their valuable time to read your newsletter.
And if you send sales pitches you could abuse their trust and make them unsubscribe from you list. So your efforts to generate those leads would be wasted.
The better way is to proceed with your strategies of publishing great content and make them feel that you care about them and that you are willing to offer solutions to their problems.
And if you make your email newsletter content exclusive to your subscribers, for example you offer videos which only they can see first, special whitepapers they get much time before it’s been published to the masses, the get the chance to ask questions which will be featured and answered in this exclusive circle, etc. then you will gain the credibility and the trust which make you free to ask for a sale.
Your audience will ask you if they can buy from you, because you have gained trust and credibility with your subscribers. And this is a much wiser and in the long term profitable way to do lead nurturing.
Marketing takeaway tip: You should not try to sell to your subscribers. Instead of provide great problem solving exclusive content. Show that you care about them. Then they will care about you too.
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