LinkedIn has about 100 million users from all over the world and the majority of 56% comes from outside the US.
As the biggest business related social network, LinkedIn offers large opportunities for B2B to get in touch with future and to stay in touch with recent business partners.
LinkedIn offers a wide toolset of features to get seen from future business partners. To list all of them would lead to far. But let me mention some which you can use right away.
For your profile:
You personal profiles are the first stage you have to reach. Register with LinkedIn and complete your profile. Take care to use keywords related to your business. This makes it much easier for the search engines to index your profile and for future customers to find it during their research online.
-Twitter stream
You can add your Twitter stream to your LinkedIn profile. This stream can encourage visitors of your to become more curious about what you do.
-Publications
Ad your publications and a web link where your profile visitor can read or download them. So you can lead visitors of your profile directly to landing page to get them registered as lead.
-Ad your blog
Here you can add your blog RSS feed and all blog articles you publish will also be visible on your personal LinkedIn page.
-Recommendations
A great way to capture attention is when other people talk about you and your qualities. Her you have the opportunity to ask for recommendations of your network members you already have worked with. This can increase your credibility with people who did not know you before.
-Additional Information
Here you can add your websites with up to three links, your Twitter with up to two links and your interests which can be made of keywords to get better found from search engines.
LinkedIn Company Pages:
This is where you can introduce your company to the LinkedIn audience.
-Overview
Here you can write a brief description about your business and how it benefits the future customer.
-Recent Tweets / Recent Blog Posts
As in the personal profile you can add your Twitter account to make your Twitter stream visible on LinkedIn as well and your corporate blog to show your blog articles on your LinkedIn company page.
-Careers
Here it is where you can post jobs on LinkedIn to find candidates on the world’s largest professional network.
-Products & Services
This is my personal favorite of all LinkedIn company page features. Here you have the great opportunity to introduce your products and services to you audience. You can add a description and a picture of the product or service. This is a valuable opportunity on the world’s largest professional network with it 100 million users!
-Analytics
To know what’s going on your LinkedIn company page is important for you. By this analytics tool you get a clear picture what going on, on your company page. So you can measure, observer and improve your LinkedIn marketing.
Keep in mind that all of the above described features are for free. The only thing you have to do is to make seriously use of them. By seriously use those above features you empower your LinkedIn to a powerful business outpost for your company. An additional toolset of chances to get attention, visitors to your website and business leads to increase revenue and profit.
It is as simple as that! Get on LinkedIn be persistent and serious about the goals you want to achieve from your LinkedIn marketing time investment!
–What do you think about LinkedIn for business? I am looking forward to your comments below.
Further important resources:
- LinkedIn: Busting 8 Damaging Myths About What It Can Do For Your …
- Business Leaders Fear Being Out Of Step With Technology Says CNBC …
- LinkedIn’s Newest Feature: InMaps
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