Whether through lack of content, ideas or time (or all that at a time), many brands on the social network decide to give up or abandon it in favor of more platforms generating benefits, such as may be a Facebook or Twitter.
But the app, which now has 300 million active users worldwide can prove to be a showcase of the DNA of a brand, allowing it to sublimate its products / services and create its own visual identity so instant and creative, to the delight of its customers and / or clients!
When we know more than 46% of its users follow brands, we can understand the interest and the need to read the following 20 tips. So here we go!
20 tips to optimize your use of Instagram:
- – Publish Single & exclusive content: own your brand and and make sure that users will not see your content on other social networks or your competitors, for example.
- – Your post must create the emotion for the user, to allow them to spent a time for their “preferred” brand that they could not live without you! (Well said like that, it may impress, but the idea is there)
- – Think “timeless” do not add time indicators, users must be able to identify your vision no matter what time of day it is!
- – Focus on one item: useless to capture everything dwell instead on an item you want to promote to your subscribers. One you want to make them remember!
- – Crop your photos: center the elements and play with symmetries. These are very popular on “Insta”!
- – Edit photos (sparingly) in addition to the filters, many settings are available in post-production (brightness, contrast, shadows, etc.) and you will get a unique look and quality, but do not overdo it, your subscribers might not like it!
- – Avoid glare: some textures, such as shop windows for example, reflect the opposite view and disturb the final rendering. Try to take your photos in simple, natural environments.
- – Do not rely on managers: some proposed frameworks can distract the user from the content of your photo, avoid them whenever possible.
- – Be concise: Limit descriptions of your photos 4-5 lines maximum.
- – Do not add any text or logo on your photos (point).
- – Add hashtags: they generate 12.6% more engagement, but do not overdo it! We must stay consistent and not try at all costs to benefit from the popularity of a “word-pound” that had no connection with your content.
- – Hire your customers: the pictures showing consumers using your products receive 30% more engagement, a bargain! But do not forget to ask permission to owners of pictures before re-published with the account of your brand.
- – Choose a fairly broad term-back: you will get 29% of “likes” and more!
- – Prefer publications on Wednesday (+ 1% of commitment) and Sunday (+ 6% of commitment).
- – Post in the mornings: photos generate maximum commitment in the morning between 6 am and 11 am, depending Over-Graph.
- – Choose wisely your filters: for example, the filter “Mayfair” gives rise 2% more engagement with the filter “Toaster”…
- – Show your face: the pictures containing faces get more commitment and comments than others!
- – See life in blue: publications where the blue color dominates are very popular and earn 24% of “likes” and more!
- – Step into the light: the light shots get 25% of “likes” and more.
- – Choose images rather than videos: these are less efficient than 26%. The question is whether the new Instagram of the week (auto loop playback videos in the news wire) will change the situation…
Bonus: You can get inspiration from these eight successful brands on Instagram (And no, there are no Starbucks and Coca-Cola)!
Stephen E. Karsch was born and raised in Bern, Switzerland. Stephen is a technology geek and loves everything about tech, high tech, computers and programming. He graduated from Bern University of Applied Sciences with a bachelor’s degree in Business Information Technology. You can get in touch with Stephen on Twitter, Facebook, Google+ and Instagram.