With inbound marketing you can gain a competitive advantage against others, the smart way!
Some advantages of inbound marketing for your business:
A. Save up to 60% of their marketing budgets.
B. Stand out of their competition.
C. Generate a massive amount of leads.
D. Get up to 55% higher lead conversion rates.
E. Increase investor rates the smart way.
To know who your buyer persona is gives you the opportunity to learn where they are on the web, so you can reach them laser target.
The more you know about your potential customers, the more positive results you will gain through your activities.
This saves you time and money and leads your to your positive inbound marketing ROI the smart way.
2. Start a corporate blog and produce remarcable content
Blogging is the most effective way to attract visitors to your business website.
Blogging shows your buyer persona your expertise and builds trust with your potential customers.
Companies who blog get up to 55% more target traffic than companies which do not blog.
Furthermore is every blog article an additional chance to get found from customers online when they are researching for products and services in your industry.
The more blog articles you have published the better.
3. Setup your social media profiles and build followers, friends and your network
Register your brand name in social media and complete your profiles.
Visit the profiles of your competitors and invite their friends and followers to your social networks.
Start communicate with them, ask them for their opinion and for ideas and suggestions!
Connect your blog and you social profiles to distribute your content the smart way in front of your target audience.
4. Create reports, ebooks and whitpapers to attract leads
A great way to attract leads ist to offer something of value in exchange for their data on the registration form.
Reports, ebooks and whitpapers are great tools to give in exchange for prospects data.
Produce reports, ebooks and whitpapers with valuable and helpful information for your buyer persona.
Solve their problems and answer their industry specific questions.
Include viral tools into your reports, eBooks and white papers, like a tweet this button.
Upload a summary of your digital info product to websites like Slideshare, Issue and Docstoc to tease your target audience to your landing page where they can download the full and free version of your reports, eBooks and white papers.
5. Setup landing pages to capture leads
Setup landing pages to capture leads for your business.
Design your landing pages in a clear and easy way. Include five good reasons why to register. Include social share buttons and offer a valuable and useful report, eBook or white paper in exchange for their registration.
Setup your lead nurturing process to convert your leads to paying customers.
6. Promote your blog articles, reports, eBooks and white papers in social media to attract leads
Connect your blog with all your social media networks to distribute your content the smart way.
Build relationships with industry related blogger in your social media network and also with influential friends their.
As soon you have published an article ask them to tweet, Facebook share, recommend to their friends and comment your article.
Always return their favour. Social Media is a give and take game.
Do these steps and you are on your smart road to more leads, revenue and profits.
Let me know what you think and comment below. I’d love to hear from you.
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