There’s major buzz in the marketing space regarding Google’s addition to the social media madness, “Google Plus (+)”.
“If Facebook and Twitter had a baby, they’d call it Google+” – Olaf Wempe
Some believe Google Plus will quickly replace Twitter, as it provides an easier way to manage and communicate with friends.
Others believe that Google Plus will be a valuable addition to their personal connections, and for marketers, it offers a whole new way of reaching out and networking with other entrepreneurs in your niche market.
In just a few weeks of beta launch, Google+ has amassed more than 12 million users, with over a billion pieces of content being posted throughout Google+ every single day.
While Google+ has rolled out its services to focus on the average user and individual, they have created extensions within Google+ primarily for businesses.
Still, thousands of Internet Marketers and entrepreneurs have already started using Google+ to further their outreach, connect with their target audience and develop relationships with new partners and networking opportunities.
Since November 2011 brands are able to create company pages on Google+.
Recent numbers show that brand engagement on Google+ is increasing but is still far away behind players like Facebook and Twitter.
A recent report from Simply Measured which was released on May and shows results of Top 100 companies of which 64 of them have verified Google+ pages.
An increasing number of consumers are adding these companies to their Circles. At least 5,000 people had added 35% of these Top 100 brands to their Circles until May. This is a 21% increase from February. About 22% of brands Google+ pages had been added to Circles by more than 100,000 Google+ users. This is an increase from of 13% in February to May.
The 15 best performing industries on Google+ are:
1. Automotive
2. Electronics
3. Luxury
4. Internet Services
5. Beverages
6. Apparel
7. Restaurants
8. Sporting Goods
9. Business Services
10. Computer Software
11. Media
12. FMCG
13. Financial Services
14. Diversified
15. Transportation
Infographic: Who Is Usig Google+
How can you profit from Google+?
1. If do not have a Google account, go an register one
2. Go to Google+ and complete all necessary information for a personal profile
3. Create a Google+ Page and complete the businesses profile regarding your business, like a logo, address, phone number, address, link to your website and blog, etc.
4. Search for business partners on Google+ and add them to your circles for your Google+ Page
5. Link from your website to your Google+ Page
6. Start the interaction by +1 posts of your circles and by republishing your blog articles or other content on your Google+ Page
7. Listen and learn what your audience is interested in
8. Craft a how to on base of the information you have collected on Google+ and offer it for download on a landing page
9. Setup landing pages which specially are dedicated to Google+ so you will know for sure that these leads are from your Google+ Page
