Walter Ambrose – inBlurbs Inbound Marketing Agency

February 25, 2014March 24, 2014

5 Critical Steps for Creating a Lead Generation Strategy

If you want to make sure you reach all your lead generation goals, you need to make sure you have a good strategy in place.

The good news is that it doesn’t take a lot of work to make sure you’re doing the best job possible.

We have collected a list of the five critical steps you need to create a lead generation strategy that will work wonders for you and allow you to excel no matter what industry you’re working in. Keep reading if you want to learn how to make sure you see results.

Photo credits: CreateNWE – European Project

Creating a Lead Generation Strategy

Here’s a look at five specific steps you need to take to increase your lead generation numbers and get better results no matter what industry you’re in currently.

Identify Target Market – The first step you want to take is to clearly identify your target market. Who are you going after? This can be further subdivided into smaller groups of people – and should be – but you want to start with a general overview of your target.
Build Your List – After you know who you’re targeting, you’ll want to come up with a list of leads from various sources. This may entail researching online or learning about potential leads from people in your network.
Offer Value – Before you approach people, it’s a good idea to think about how you’re going to be offering them value. If you skip this step, you’re going to find that it’s harder to get people interested in your pitch. Take the time to really think about how you can offer your different targets real value for their time or money.
Create the Offers – Next, you want to make sure you come up with several different ways of pitching your offer depending on who you’re talking to on your list of potential targets. Having this information before you start trying to generate leads can make all the difference in the world. If you want to avoid wasting time, this is something that needs to be done.
Target Demographic – Knowing as much as you can about your target demographic is important. For example, if you’re trying to generate leads for a six sigma green belt training class, you’re going to want to make sure you target the right people. In most cases, they’re going to fall into an age range that will make it easier to identify and target them online.

By using the five step process listed above, you’re going to have a lot better chance of actually converting leads into sales, which should be your main goal in the first place. No matter what industry you’re in, taking the time to come up with a proper lead generation strategy beforehand is essential for your success. If you have any tips or advice to add, feel free to leave a comment below and let us know what you do to increase your chances of converting leads whether they’re cold or hot.

About the author:

Adam Prattler is a consultant for search engine optimization ny and has been working since the last 6 years. With a degree in engineering and a graduation in design, he believes he has the ability to look at from every aspect, be it technology, content or design. You can connect with Adam on LinkedIn, Google Plus, Facebook and Twitter.

January 17, 2014March 24, 2014

SEO in 2050: The Future is…

Photo credits: Thos Ballantyne

Search engine optimization has been around since the very early days of the world wide web. Having said that, it’s gone through many changes over the years. In fact, SEO in 2014 may be unlike anything that has come before. While the basics still apply – like quality over quantity – there are a lot of other things that are necessary in order to compete. Rather than another boring 2014 predictions post, we thought we’d get out the time machine and make some long range predictions for the SEO industry.

SEO in 2050

This is not your grandfather’s SEO by any means. Here’s a peek at some of what might be happening in the SEO world in 2050 and beyond.

SEO Robots – While ‘bots exist online now, in the future Google and other companies will likely let real life robots loose into the world. Whether it’s their car that drives itself or something else they invent with all the robotics companies they’re buying up quickly, there’s a good chance that Google’s index will start to invade the “real world” before 2050.
Real Names – Anonymity on the web – truly being anonymous – is becoming more difficult with each passing year. By 2050, there’s a good chance that the only SEO that will work will be tied to a verifiable human. Perhaps Google’s army of robots will actually come to your house to make sure you are who you say you are online – and then rank you appropriately.
SEO Hobbyists – In the very early days of search engine optimization, it was easy for anyone who spent a little time studying to be able to see results on their own. That has changed over the years, however. Today, many SEO professionals have concentrated on one single area. The era of a jack of all trades SEO approach is over as it takes a team of dedicated people to get anything done.
Search Engine Wars – By 2050, there’s a good chance that the search engine wars will finally be over, with one company – probably Google – being the sole survivor. By this time, Google may have swallowed Microsoft and other companies to become a massive monopoly on a scale never before seen on the planet. Sound crazy? Wait and see what happens. Remember Demolition Man.

No one can know the future for certain, but it’s a lot of fun to make predictions – especially so far into the future. We’d like to get your input as well – something that will be very important for SEO in 2050. So leave your thoughts below and share your predictions with the rest of us. Depending on how old you are currently, you may be around long enough to come back in 36 years to see if we were correct or not.

When it comes to SEO, business professionals like Leonard Albanese are constantly learning about new methods and techniques. This helps him and others make sure their professional image online isn’t tarnished at all.

About the author:

December 31, 2013March 24, 2014

5 Things you must know About Blogging

Photo Credits: webseoanalytics

Blogging is the latest tool these days that has added certain benefits to the business and brand promotions when it comes to make large audience and promote a brand, blogging is used in different styles and forms. Professional business blogs to small micro blogs are used to attract users to a business. If you have started a business and created a company, then you must start with your own blog. Either you can start blogging yourself or you can hire a professional. In both cases a blogger should know few things before he starts. Check below these core aspects of blogging that can boost your business.

Things to remember for a successful blog:

When you plan to start a blog, focus on these points for making a large user engaging audience and make your internet presence possible.

The first thing is to focus on your audience. Keeping in mind the right audience, is very important for bloggers. You can’t write a post for all the internet users. You have to focus on your niche. For example if you own a company of Automotives, then you should focus on the audience that has an interest in buying these Automotives and they like to listen news and offers from your company. Keep you content enriched with the latest updates about your company offers in your blogs.

Photo Credits : davidhallsocailmedia

The second core factor of blogging is to write meaningful content with a high quality. No need to write long articles that are of no use. Only write user engaging content for a targeted audience. Content is the key to success in every internet marketing strategy and blogging is a good strategy that can lead your business successful.
A third factor is to eliminate all types of jargon from the blogs. Experts follow the same rule to promote their business. The CEO of Albanese company “Leonard Albanese” followed the same rule when he started blogging. He focused on audience and wrote useful content, free from jargon and users started following their updates and become their loyal customers.
Keep your mind active and charged while writing content for blogging. If is not good to write in a bad mood or a down situation that will leave a bad impact on the audience. Do not write blogs when you are in hard mind state. Relax first and then start your writing.

Photo Credits: thesparksleagency

Updating a blog regularly is a key for blogging success and those blogs that are not updated, do not make a large interactive audience. You can only attract people when you post regular updates on your blogs and it is also suggested by the experts that 2 to 3 times blogging in a week is good, otherwise you will overcrowd your blogs with too many posts.

These are simple facts that every blogger should know. Apart from this, there are tips and strategies that are written for the specific blogs. You can follow these tips for your particular blog style.

About the author:

December 24, 2013November 29, 2019

The Rise Of B2B Inbound Marketing

The social media and other network are all agog with the discussion centered on B2B inbound marketing. Is B2B inbound marketing all that attractive? Is the hype about the lower cost leading to high quality sales justified? How do inbound and outbound marketing differ from each other when they are compared with each other?

Decline of outbound Marketing

With exploration of the market by electronic media growing by leaps and bounds, the traditional outbound marketing is only to be expected to see a decline. Consumers are not all that naive any more. The tendency these days is to get onto the internet to diligently pick up relevant information about anything they want to buy. They are more or less not impressed by the outbound marketing techniques even if they are genuinely innovative. In short, consumers are wiser than the marketers.

The most perfect example to this, which clearly defines that the concept has seeped into every age group would be of my friend’s grandfather. The family was planning on buying an LED TV. The grandfather was the first to go through the various options within their budget while scrolling through various blogs on his tablet. After spending an hour on analysis he came up with a very strong surety of buying Panasonic tx-l60dt65b LED TV . To be honest, I could not have expected this off a 70 year old man and definitely cements the importance of strategy for every age group as well.

If you thought that they stop at reading about the product in the manufacturer’s website and do not do anything more before buying, you could not be more wrong. They read reviews, even write them, and ask the peers on and offline before making the purchase.

The overkill of email marketing and telemarketing that inundated the cyberspace has produced an averse to things that are being marketed by these methods. Advertising, whether in electronic or print media, are looked at cynically. Is it any wonder that B2B outbound marketing is seeing a slide down?

Enter Inbound Marketing

If outbound marketing had lost its sheen, it could not be that it would not be replaced by an alternative method of marketing. Inbound marketing had taken its place. Increasingly, outbound marketing does not even get a mention in discussions on marketing. The points that are taken up for consideration talk only of pull marketing and its effectiveness. The ways to deliver the various elements is the next agenda in talks. Is it any wonder then that hype is perceived here?

The Independence of Buyers

Inbound marketing puts to use the delivery of useful, engaging and valuable information to the target audience. It lets the recipient of the information decide for himself of what to purchase. The trick works best when the prospect does not feel that he had been deliberately driven to read the ad. A strategically placed ad subtly makes its point to find a favor from the reader. Sales pitch is rather absent and in its place information that looks and feels helpful is put out.

Keeping Privacy Intact

Inbound marketing is utilized to inform as well as build credibility which shall come into the mind of the consumer when he is about to make a purchase. The element of invasion that marks the outbound marketing is not discernible in inbound marketing. The reader immediately feels a relief that his privacy is not being invaded.

Inbound marketing may at times call for a training schedule for the staff that are to be taught the new marketing techniques in place of outbound marketing they were employing till then.