Why And HowTo Lead Generation Campaigns

Many companies in Internet have started using different Internet Marketing campaigns to attract more customers for their business online. To attract the customers, these companies take into consideration the best Internet marketing strategy to start with good lead generation campaigns.

Lead Generation Campaigns
Leads are nothing but customers of your organization.

Likely to meet the needs of the people and to attract the customers, you have to follow different strategies to become competitive in your industry.

Now Internet has become a platform for business and it has become a trendsetter for marketing field for the business organizations.

When can you generate Leads from Lead Generation Campaigns?
Leads can be generated when you find the customers for your products and try to attract them towards your product.

In order to attract more customers, there are several Internet marketing campaigns like E-mail marketing, social media marketing etc which are more powerful in Internet today.

Making your own web presence, describing about various products of your organization are some of the important methods to attract more customers and to start lead generation campaigns.

How e-mail marketing helps in generating leads?

E-mail marketing campaigns will help in updating your customers regarding your company or business products and services. This will help to build a relationship with your customers, to collect the feedback and also for promoting new products. Email Marketing can be done by simply collecting the mail IDs of the people who visited your website and also your existing customers.

To get the list of customer mail id’s there is necessity of strong lead capture pages which can capture customer’s attention and thus achieving more leads for your business.

How social media marketing helps in generating leads?

As the part of internet marketing, social media marketing has gained a lot of importance nowadays because social media networks like face book, twitter etc has millions of users and hence you can find customers for your products so easily. This can be done by attracting them towards your product by building relationship with them and likely this will help in creating leads.

Website Promotion

Creating a website for your organization and describing the products, services and working environment of your organization not only attracts more leads but also will be helpful in increasing the brand image of the organization.

A good website which has good landing pages and lead capture pages helps in attracting more leads. So for any lead generation campaigns proper website design accompanied with good lead capture pages are essential.

Lead tracking is essential

Lead tracking is essential because though the Internet marketing strategies on the web are free to use, but at the same time you are investing time, human resources, marketing resources, financial resources and various resources of your organization.

Hence you are required to know which Internet marketing campaign is creating and attracting more leads and thereby develop your lead marketing campaigns in such a way that these form potential revenues for your business.

To gain more revenue from your lead generation campaigns, it is necessary to have good lead tracking website design for your website.

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March 19, 2010March 18, 2010

PART 2 AND 5 SIMPLE Tips about WEBSITE REDESIGN

Website re-design makes your website complaint with the latest technologies and make it more productive from Internet. With a good website re-design, you can achieve good results in email marketing campaigns and can result in more Internet marketing leads from your lead generation campaigns.

In the first part of website re-design you had an idea of how to track, organize and analyze your website leads. And you might have taken steps to re-design your website to track and organize your leads. In this second phase of this website re-design, you get an idea of defining your strategic goals, getting started with keywords for your business and products, developing good content for your website and organize your marketing campaigns.

Organizing your Website Content

Now you have good lead tracking for your website as you have modified your design as per part one of website re-designs, you are ready to start with a good Internet Marketing strategy for your website and also start with lead generation campaigns.

1. Identifying Content

Content plays a huge role in the success of your website. Even you have good lead generation campaigns and implementing good Internet Marketing strategies, all these will in go in vain if you don’t have good content. Content should be in such a way that they provide relevant information related to your products and business. This attracts more customers thus increasing your lead generation ration from lead generation campaigns.

2. Identifying Meta Tags

Meta Tags play a major role in the identification of your website in search engines. Identify the best keywords, title and short description for your website. Placing the Meta tags correctly and checking them with blogging tools is important for identifying your website.

3. Identifying Keywords

Keywords play major role in the success of any website. Your website will be in top pages of search engines if you have good content related to your products with good keyword density. Keywords can be used but should not be overstuffed. One should identify short as well as long-tail keywords which play a vital role in search engine rankings. Start different Internet Marketing strategies such as keyword marketing, Email marketing and blog advertising based on your keywords and start these lead generation campaigns.

4. Identifying best Internet Marketing Strategy

Identifying the best Internet Marketing Strategy for your business is important to generate more leads from your lead generation campaigns. There are many Internet Marketing strategies available such as social media marketing, blog advertising, and email marketing which can be used for your lead generation campaigns. Get advice from the Search Engine Marketing experts to know the best Internet Marketing strategy that suits your business.

5. Offer and grab leads

To gain more customers for your business, give some goodies or offers for your customers which can attract more of your customers towards the products. Lead Generation campaigns should be accompanied with good lead capture pages and top landing pages which offer good number of leads for your business.

Once you implement these, you are ready to earn potential customers for your business online. For more information related to website redesign, visit the links given below.

PART 1 And 5 SIMPLE REASONS for WEBSITE REDESIGN

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March 18, 2010

PART 1 And 5 SIMPLE REASONS for WEBSITE REDESIGN

Success of any business online mainly depends on marketing strategies, lead generation campaigns and proper designing of your website. If you don’t have a proper website design, then all the efforts that you have placed in generating internet marketing leads and email marketing campaigns will go in vein.

A good website design with rich user interface helps you to attract more customers and also helps in your web site promotion. And this website design should be supported by well social media marketing campaigns and lead generation campaigns. Then your website will be more popular in social media and your company will have a good brand image in social media.

5 SIMPLE REASONS FOR REDESIGNING YOUR WEBSITE

Redesigning your website helps you to improve profits in your business, learn more about the requirement of your users and thus knowing more about the success of your lead marketing campaigns and email marketing campaigns. Some of the best steps are given below:

1. TRACK YOUR LEADS
The first important thing to start improving your website is to track your leads. Success of your company business mainly depends on how efficiently lead tracking is performed by your company. Lead tracking helps you to enhance your lead generation campaigns by identifying the sources of leads and thereby planning your marketing campaigns in that direction.

2. ORGANIZE YOUR LEADS
Next step after tracking your leads is to organize your leads. You website should be redesigned in such a way that you can easily track the leads. Lead generation should be accompanied with proper organization of these leads. This helps in good communication with your customers.

3. INVESTIGATE YOUR VISITOR’S STATISTICS AND ANALYTICS
Analyze through various website tools what your visitors are experiencing in your website, what they are getting from the outbound links where they go by clicking through the links and providing relevant information in your site

4. DEFINE YOUR TARGET AUDIENCE
Think in the way your visitors think when they visit your website. What they are expecting form your website, are you’re providing their expected information and are your website capable of making them visits your website again. Once you get an idea of it, you are ready to re-design your website based on the needs

5. DEVELOPING WEBSITE THEME
Main thing that should be taken care in your website is the design of your website. Your website theme should be attractive and relative to the products which you sell. This will encourage your visitors and improve quality leads for your website. If your website is not having a look and feel theme, then start developing a theme that fits for your products.

Once you get started with these, your first phase for re-building your website is complete. Look out for the next phase of re-designing your website.

For more information related to re-designing your website, visit the links given below

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March 17, 2010

6 Tips For Your EMAIL MARKETING CAMPAIGN

Email Marketing has been one of the successful Internet Marketing strategy that was successful in attracting more customer though lead generation campaigns.

Many companies started using Email Marketing as one of their marketing strategy to attract more customers for their business. These business organizations utilize various social media sites, lead capture pages and good landing pages to attract more customers and retrieve their information such as email id and mobile phone numbers etc.

WHAT IS AN E MAIL MARKETING CAMPAIGN?

E-mail marketing is helpful for your organization to maintain and build relationship with customers for your organization. Email Marketing is one way of keeping your customers updated with the latest product releases and promotions that are organized by your company. E-mail marketing will be easy for your organization when you collect and maintain proper list of the e-mail Id’s of your existing customers and also of the people who are interested in your products.

HOW CAN YOU COLLECT E-MAIL ID’S
E-mail Id’s can be collected by developing good landing pages and lead capture pages which can capture information related to customers. This can be done by providing some promotional offers such as e-book give away, providing offers and discounts and asking their personal information such as name and email id in return.

WHAT ARE THE BENEFITS BY COLLECTING E-MAIL ID’S
By collecting E-mail Id’s of the customers you can send the information regarding the products and services provided by your organization and also you can stay in touch with your customers by updating regarding your products. Also you can provide information such as product releases, offers and discounts which are provided by your organization to your customers.

HOW E-MAIL MARKETING ATTRACTS CUSTOMERS?

Email Marketing should be accompanied with some pre-requisites which make your email marketing campaign success for lead generation. Some tips for developing an effective email marketing campaign are given below:

THE LINE OF THE SUBJECT SHOULD BE ATTRACTIVE

The subject line which the sender sends should encourage the customer to open the mail and read it and hence the subject line of the mail plays a vital role in making the customer attract towards your mail.

THE MAIL SEND BY YOU SHOULD REACH THE CORRECT PERSON

Identifying the exact name and other realted data of the customer should be important before sending any mail. Names should not be miss-interpreted which may lead to bad impression on the organization. This needs constant tracking of your leads in proper format.

THE CONTENT IN IT SHOULD BE SHORT AND BRIEF
The content provided in the mail should be short and brief which can be easily understand by the recipient and also by providing a link to your website for more information regarding your product will make the person know about other products or services of your organization and hence can increase the profits.

TRACKING OF LEADS SHOULD BE NECESSARY

Though the email marketing is of very low cost but along with it also results in investing time and various resources of your organization. Hence you have to measure whether the e-mail marketing campaign is creating any leads for your organization so that if you need to make any changes you can make it and earn profits.

For more on Email marketing and its success in creating good leads from lead generation campaigns, visit the links given below:

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March 16, 2010

Why Social Media Marketing Campaigns?

Social Media Marketing is one of the top Internet Marketing Strategies that can attract more customers for your business online. Social Media marketing campaigns are nothing but creating lead generation campaigns in social media sites like Twitter, FaceBook, LinkedIn, MySpace for generating more leads for your business.

Get expertise in creating effective Social Media Campaigns by learning from the experts in the field for generating quality leads.

What is Social Media Marketing Campaign?
Social Media Marketing campaigns are campaigns that are started by companies or organizations online for spreading information related to their products and business to customers worldwide.

Social Media Marketing has dominated traditional marketing strategies in recent years due to low budgets and more effectiveness during recession period.

Social Media Marketing gives business organization to sustain in competitive markets with little budgets.

Social Media Marketing campaigns which yield good results are given below

Social Media Marketing Campaigns from Twitter
Twitter is one of the top social media marketing sites which have more active subscribers than any other social media marketing site.

Get instant followers for your business by starting lead generation campaigns in Twitter.

There are many tools like Socialoomph etc. which give good opportunity for creating auto DM’s, generating more leads from Twitter. Get up to date with the latest Twitter tools in market and get quality traffic for your products from Twitter.

Social Media marketing campaigns from Facebook
Facebook is another top Social Media Marketing site which can be effectively used for lead generation campaigns.

First step in generating and attracting customers for your business from face book is creating face book fan pages. If you have not started your face book fan page for your business, start developing it for generating more leads for your business from face book.

Some other options like your company’s own facebook app are also not a bad idea for social media marketing.

Social Media Marketing campaigns from LinkedIn
LinkedIn is powerful social media marketing site which has professional groups from all part of the world.

There are top discussions that always happen in LinkedIn from various categories. Get your business recognized in LinkedIn by starting a professional group in LinkedIn.

Share your information with other members in group and contributing yourself with discussions. The more you are involved in discussions, the more you are personally recognized and also improves brand image of the organization.

Download this free report: 8 Steps To Get Seen On LinkedIn 60 Million User Base

There are other social media sites like stumble upon, MySpace etc which can be used as effective medium for your social media marketing campaigns.

Get started with these social media marketing campaigns which need little budgets and earn more from your business online.

For more information related to social media marketing campaigns and advantages of social media marketing, visit the links given below:

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March 15, 2010

5 Reasons For B2B Social Media Marketing

Social Media marketing is one of the top Internet Marketing strategy implemented by companies online. Social Media Marketing has dominated many other Internet marketing strategies and traditional marketing strategies due to overwhelming response of public for social media. Social Media Marketing campaigns are more predominant in Internet today than any other Internet Marketing campaign.

Advantages of Social Media marketing for your business

Social Media Marketing has wide range of advantages. Some of the top advantages of using Social Media Marketing for your business are given below:

Lead Generation
Social Media Marketing helps to create more leads from Social Media Sites like Twitter, face book, MySpace and LinkedIn etc. These sites have many active members which help to bring active visitors for your website or blog.

More Traffic
Social Media Marketing brings more traffic for your website or business. As the traffic for your website increases, the more is the visibility of your website and more chances for getting sales for your products.

Brand Image
As your website or blog is more visible for visitors from different parts of world, more is the chances to improve the brand image of your company. Get your customers know about your products and services by making them aware of your products and services

Search Engine Visibility
As major search engines like Google, yahoo and Bing are indexing your social media campaigns and social media content, there are more chances for your website to be indexed in top pages of search engines.

Link Building
Major advantage of Social Media Marketing is promoting your business and also promoting your links. There are major advantages for making your business visible in social media sites like Twitter, facebook and LinkedIn. Starting your own group in LinkedIn, getting people know more about your products, being active in social media sites brings active visitors for your website.

For more information related to social media marketing, visit the links given below

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March 12, 2010March 12, 2010

Do You Use Video For SEO?

It has become harder for websites to gain a first page top listing on Google. This has opened the opportunity for you to go other ways to gain your top listing.

Images and video are two of the ways you can go to gain a Google top listing. Forrester Research has found out that videos have 53 times more chances to receive an organic first-page ranking than traditional web pages.

You can start by uploading video to YouTube. This ensures that you have been indexed in Google search engine this is no guarantee that you get a first page result but Google knows that your content exists.

Your next step can bee to include those videos from YouTube into your website or blog and to add an extra page where all your videos are shown with their description.

Now you can start with video SEO. Google is actually not able to see what is inside your videos and it relies on title and Meta data you have included to learn about what content your videos actually contain.

Include your title, description and keywords. Make clear the title tag of the page matches the title of the video to get better results. Target more specific phrases this could help you to get more and better results

To appear in Google search results submit your videos by using Google webmaster tools a video sitemap . This is the same like a XML sitemap and it’s specially formatted for video and contains information about your videos and the included content.

Ensure that you have a robots.txt file on all video pages so Google can verify it.

Even new and small sites can compete with larger and more established web presences. No matter if you are small or new one you can take advantage of the video SEO opportunities.

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March 11, 2010October 31, 2011

Leverage Your Twitter Account

Twitter is one of the powerful Social Community in Internet which has millions of users who are active. Twitter Marketing is one of the powerful Internet marketing strategies that companies are using to promote their products.

For bringing success in Twitter marketing, there are latest twitter tools that are available in market that can be used to improve your twitter marketing thus enhancing your twitter followers.

How to take advantage of twitter tools

Twitter Marketing is one of the powerful way of marketing your services and products in Internet today. Best way to develop your twitter followers is to keep up to date with the latest twitter tools in the market and using them to reach more productive tweeting.

One of the best examples for a good Twitter tool is socialoomph.com. It is one of the best twitter tool that can Leverage Your Twitter Account by setting up auto DMs. This helps you in inviting your new twitter followers to your existing social activities like facebook fan pages, LinkedIn groups and your website or blog.

When a new user join as your twitter follower, sending direct messages about your facebook fan page and other network and blog sites is really time consuming.

It may happen that users might ignore you for these messages. With Socialoomph, there will be no wastage of time sending Direct messages if you have a twitter tool that can do all the work for you. You can even try a free account in socialoomph and start up with seven day free trial. See the conversion rate for your marketing strategies and improve your social media marketing strategies.

This tool is now one of the predominantly used twitter tools in the market. There are other tools like live wire which automatically allows you to share your blog or website post with all social communities including twitter.

These tools provide very good flexibility for your working hours and optimize your resources. So start using these tools in real time and share your experiences with these tools. You will definitely love these latest twitter tools which can leverage your twitter followers.

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March 10, 2010October 31, 2011

Glass House: Or How To Analyze Your Business

Social media provides an opportunity to sell products and services online and offline. These services can be B2B services and B2C services. Though the main conceptualization is to sell goods, there are different approaches for B2B services and that for B2C services.

Some of the hurdles which are generally seen by marketing executives in B2B market are how to generate leads from social media for B2B services.

Some of the basic social media strategies that can provide efficient lead generation are given below which mostly work for any kind of services.

Examining and Understanding Online Analytics
First step for any company is to analyze and understand the online data which can help them in optimizing their marketing strategies and social media pipe line.

There are many analytic available in Internet which can be installed in your website to analyze the studies. Some of the best analytic tools are Google Analytics, Woopra and Clicky.

Developing Infrastructure and Strategic Content
Before starting your social media marketing for any service, make sure you have developed a good content and good lead capture pages. Otherwise all your social media marketing efforts will go in vain.

Content is king and this should be the primary target for any company.

Good content and well developed website are stepping stones for good marketing. For developing content, there should be sufficient infrastructure to identify content and prioritize your lead capture pages.

Establishing Proper Back End Data
Data that is received from leads should be properly established and maintained according to categories. It should be identified that leads coming from different marketing strategies should be ordered so that it is easy to gain more leads from similar offers.

Managing Social Communities
Managing social communities is one of the important strategies that provide quality leads for your company. Especially your website should have facebook fan pages, integrated with LinkedIn and Twitter.

This increases more possibilities of leads from social communities.

Establishing an Autopsy
Your plans should have definite goals and also an autopsy should be scheduled at the end of each goal. Because autopsy is the main thing which stakeholders discuss when talking about the success and brand image of the company.

Social Media B2B lead generation is the most powerful and provides quicker lead generation compared to tradition B2B lead generation.

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March 9, 2010October 31, 2011

Twitter Focus On Quality Than On Quantity

Twitter is one of the most active social communities that have millions of visitors to their website every day. Twitter gives the opportunity to develop your own followers and also improve more visitors for your business needs. Twitter mainly focus on quality rather than on quantity which made it a successful social community compared to other sites.

No other site has become as popular as twitter does and it is obvious due to its beauty of allowing followers for a business or person.

Twitter offers different services for organizations and companies in Internet to establish and market their products online. Companies can promote and establish leads from twitter by publishing their offers and links through the 160 word twitter tweets. One might have a question why Twitter is allowing only 140 characters for your tweet if other social communities give complete pages to display what is in the users mind.

Inspite of this we find twitter as most successful social community when compared to other social communities. The only answer for this is the quality of material that is provided by twitter users in the tweets. One can only be productive if they provide quality tweets and get good number of followers.

Tips for Productive and Quality Tweeting

The best way to organize and improve twitter followers for your business is to manage your tweets. While tweeting you should be in an idea about who are your targeted customers for your business and tweets.

When your company offers a b2b services, then real focus of your tweets should be on buyer or person who might be interested in your product or service. Tweets also should be mainly concentrating on these customers and how to bring more customers in to your business. Best way is to advertise your lead capture pages and attract more customers for your products. Don’t waste your valuable tweet space as it is precious in Twitter.

Doing this you will get quality tweeting for your b2b services.

When you sell b2c services, then there is wide list available for you and you are in position to invite any body for your business. There are chances to enhance your list and use the power of social media networking to bring more customers to your business. B2c services can be implemented more easily than b2b services which concentrate on particular group of people or community.

The other aspect what is to be taken care while tweeting is to identify the geographical location for your tweets. When you are planning to improve and sell in local market, you should be quite focussed in promoting your products. When you think in a global aspect, you can invite all your followers from social communities who can reach you globally. This gives more possibility for increasing sales and staying ahead of your competitors.

This is what is expected to high quality tweeting and boosting your sales from twitter.

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March 8, 2010October 31, 2011

3 Easy Steps How To Reach Potential Customers

If you are having a blog and if you are not utilizing it properly for your business products, you are missing potential customers for your business.

Your blog can be powerful in house for bringing potential customers for your business. Not only for business, blogs can be used and symbolized for bringing more customers and sharing information with Internet readers. There are many ways to bring customers and new readers for your business.

Social Media marketing and Internet provides an opportunity to prove any business or individual about their expertise through blogging. You can show your expertise in relevant fields by providing best articles through your blog.

There are different ways to reach your customers and some of the best ways are given below as reference.

1. Write How to Blog Posts
Start writing about what you wanted to share in web from your blog. The best way to start a blog is to start writing how to blog posts about the topic of your interest and share them with your blog readers.

Keep in mind that the blog posts should not be too complex that readers cannot understand the real content in the articles. Once you are expert in writing how to blog posts, the next step is to write white papers for particular topic.

3. Writing white papers
Start writing white papers on your area of expertise and provide them for free download in your website. This helps in bringing more blog readers for your website or blog.

As number of blog reader’s increase, search engine rankings increase and also helps in increasing traffic for your website or blog.

Here are three examples of HowTO white papers:

3. Start Developing How to Videos
Once you have a good experience in writing how to blog posts and developing white papers spread it to the outside world.

They are millions of people in Internet who are in need of them and who needs your expertise.

Spell out your research through your own videos. There are many websites like YouTube where you can develop your own how to videos.

Add a post link to your website and display these how to links in your website or blog.

This spreads your expertise to the World Wide Web and also improves your image in social media and social networks. Not only it increases image, it also improves your website search engine rankings drastically with good number of visitors for your website.

Find here some examples of video:

By following these tips, you will position yourself at the top of blogosphere in your area of expertise.

Don’t forget to actively participate in social communities and social media sites in your area of business.

There are always chances of improvement and never give up in learning new things in your domain.

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March 5, 2010October 31, 2011

3 Steps How To Use Social Media For Lead Generation

Social Media Marketing is one of the best ways to market your services and business online. Social media marketing works fine for marketing for company of any size and dimensions. Social Media Marketing is one of the best ways for lead generation and bringing new customers into business.

Some of the largest companies today are utilizing social media marketing for bringing more success to their business. Look out for the article at the end of DELL how it has improved its sales drastically with Social Media. This is only one example of success of Social Media Marketing. There is also news that Coca-Cola, one of the leading beverage dealers in the world has started using Social Media Marketing as a part of its strategie for its marketing.

All these companies are entering into Social Media Marketing just to create new leads and bring new customers into their business. There are some simple and most effective ways to capture leads through Social Media Marketing.

Best Ways to Capture Leads

Social Media Marketing can create thousands of leads and customers for your business. Using Social Media Marketing effectively brings more leads for your business for lesser costs and also helps to stay ahead of your competitors. Some useful way for lead generation are given below.

Good Posts that are human and are informative:
Your posts should be in such a way that it should provide information related to your products, how it can benefit your customer and also be compelling and informative for your readers. Write simple, straight to the point and be informative. Don’t try to sell!

Your Customer Support:
If you are selling products that needs support online, be sure to provide information in all social media that you provide support online. Have a good customer support that is prompt and provide service on time. This increases your brand image in social media which increases sales. Tell success stories and post testimonials about your support success.

Efficient Lead Capture Pages:
Landing pages and lead capture pages of your website should be effective. These lead capture pages should be in such a way that it should provide good and positive impression for customer about your product. Display the links for these lead capture pages in social media sites and gain instant results for your business.

Use Social Communities like Twitter, LinkedIn and Face book efficiently to generate more leads. If you have your own business or have a good affiliate marketing site, then it is recommended to start your own group in LinkedIn, develop your own plug-in or fan page for face book.
Social Media lead generation

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March 4, 2010October 31, 2011

Why Inbound Marketing is 60% Cheaper Than Traditional Marketing

Inbound Marketing is one of the best Internet marketing strategy that needs very little budgets.

Studies have proven that inbound marketing is up to 60% cheaper than traditional outbound marketing activities. This is the major reason why inbound marketing is mostly preferred by forward thinking business organizations today.

Inbound marketing has started to dominate outbound marketing and cost per lead is also 60% cheaper than traditional outbound marketing.

Product can be sold easily in the market when it has correct product mixture:
Product mixture is nothing but 4 P’s that is Type of product, Price of the product, Promotion activities taken for the product and Place of the product in the case of organization point of view

In the customer point of view he tries find his four C’s with your product:
Product reach a customer easily when customer finds his four C’s in your product that is Product – Customer desire, Price – Customer price, Promotion – , Place – Customer convenience.

Global marketing and inbound marketing:

Global marketing main motto is to sell the product to the customer at any part of the world at the same price.

Inbound marketing is the new marketing strategy applied by the organizations in order to increase their sales, as well as build relationship with the customers.

Inbound marketing is usually through social media networking sites like twitter, linked in , face book etc and whereas outbound marketing is through telemarketing, through print and electronic media, through advertisements etc.

Brain vs. Budget = Inbound Marketing

View more presentations from inBlurbs.

Inbound marketing is gaining more importance than traditional marketing because:

Inbound marketing is cheaper than traditional marketing: The investment implied for the inbound marketing is cheaper than traditional marketing and also it has paved a platform for building relationship with the customers and providing services to their customers in order and likely increasing the brand image all over the world.

In inbound marketing customers themselves are the promoters: The customers are themselves the promoters of the products if they are satisfied with the product and service they themselves will promote the product to the other users with the help of social networking sites. Where as in outbound marketing it is not generally seen their customer participation is very less.

The flow of information is very fast in inbound marketing: Because of the access of the social networking sites through internet and now even in mobiles the information regarding the launch of new products or any other information regarding the products is reaching all over the world in minutes hence the advertising will be easy for your organization.

The things that should be considered in Inbound marketing is:

Whether your leads are converting into sales: The various marketing strategies implied by you in inbound marketing for your product should be checked whether they are able to attract the customers and if needed they should be optimized by considering the feedback of your customers as well as your clients.

Survey-Inbound-Marketing-Cost-Per-Lead-Is-60-Lower-Than-Outbound
Inbound marketing vs outbound marketing digital medium-2-0
Inbound marketing vs outbound marketing. What’s the difference

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March 3, 2010October 31, 2011

Google Bing and Yahoo Are Indexing Your Social Media Content Now

Social Media is powerful way to generate traffic and leads for your website online. Many companies have already started using Social Media for promoting their business products. But they only used to get traffic and leads from these social communities. But in recent days, Major search engines like Google, Yahoo and Bing started indexing this social content.

This gives a chance to improve your link popularity and also improve brand image of your organization. So how really active are you in social media now?

Google’s real time search features were launched in the month of December last year when social communities like Twitter, Facebook and Myspace were announced as partners. In later days Twitter integration was also been live and integration of fan pages in facebook are yet to be completed.

Adding Myspace, Facebook and Twitter updates gives users opportunities for their status updates, blog posts and other data live in search results of Google. This can increase the lead count thus by increasing traffic for your websites.

Tips for Getting Recognition through Updates

Due to the latest changes from Google and Google real time updates, your status messages and blog posts are indexed very quickly in Google. This gives your product launches, offers to be reached to public more quickly.

Some of the tips for getting more recognition are:

Post Regularly
Post your blog posts every day and don’t forget to update in social media. Use tools like live wire for using its service to update in all social communities.

Produce High quality tweets
Produce Tweets which are having high quality and provide good number of referrals for your website. Use latest twitter tools like socialoomph.com which spreads your face book and other social community information to your tweeters.

Constantly update your status and Latest Offers
If you are not using either of the above services, update constantly to gain more recognition and get high quality leads for your promotions and products.

For more information related to search engines indexing your social media updates, visit the links given below:
Google Real Time Search on MySpace

Google is beating Bing

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March 2, 2010October 31, 2011

Why Companies Should Have Social Media Policy

Social Media is one of the powerful medium to express your company thoughts and brand image on the Internet.

Even in recession period, majority of companies are still investing in social media for marketing which provides an insight in to the importance of social media.

Every company therefore should have proper social media policy for their company and employees so that it would not affect the brand image and also their publicity to Social Media.

There was an article which was recently published in Digital Media Wire which provides information that majority of U.S companies ban social media sites at work. The stats reveal that only 10% of all companies use social communities for full use and 54% of them restrict employees to access social networking sites during work.

But thus banning social media sites at work can stop employees to use social media sites? And what exactly is gained from banning these social media sites?

Analytics say that there are more losses than profits in banning social media sites. There should be proper social media policy that should be established by companies which help them improve their company brand image in social media.

According study conducted regarding investment of companies in social media, there were stunning reports that 94% of companies are investing in social media and online communities. So if they are investing money to improve their brand image in social communities, why are the resources wasted by banning them in companies for employees.

Making these social media available for their employees improves their stand in these social communities and also helps in decreasing their investments in these social communities. A proper approach for these through social media policies help with their ROI.

Social media policies should be effectively placed so that employees don’t disclose any important announcements that could damage company reputation.

Some companies do claim that their reputation is tarnished by their employee’s social media activities. So by deploying proper social media policies companies can gain good reputation and also improve brand image in social media sites like LinkedIn, Twitter, and MySpace etc.

For more information related to social media policies, visit the links given below.
Report Regarding majority U.S firms banning social media sites at work
Report of social networking policy implementation in companies.