Mobile Marketing

5 Jobs for Tomorrow’s Customer Service Team

Posted on

Last summer, I wrote an article for InBlurbs called “5 Jobs for Tomorrow’s Marketing Team” that explored how trends in marketing will affect recruiting and staffing in the future. The post received so much feedback, we decided to revisit the idea this year through the customer service lens. I rallied some of the biggest names […]

Online Reputation

The Debate Results: Will Technology Kill the Call Center?

Posted on

Last month, I told you about an upcoming online debate called: “Will Technology Kill the Call Center?” Research firm Software Advice moderated the event earlier this month with a panel of call center and customer service technology experts from IntelliResponse, Drumbi, Avaya Inc. and Etech Global Services. The 45-minute discussion was hosted in a Google+ Hangout […]

Online Reputation

Will Technology Kill the Call Center?

Posted on

Customers love instant gratification of call-in service. Until recently, that’s what phone service got them. But these days the majority of people have tired of extended holding, automated prompts, unhelpful agents and getting lost in a sea of transfers. Couple this with new technologies for better, faster self-service and you’ve got a change a brewing […]

email marketing

Eloqua Announces Chatter Integration

Posted on

Eloqua revealed this week a new integration with social enterprise app innovator Chatter. The Salesforce.com-owned business network will automatically be integrated into Eloqua’s Marketing Automation (MA) platform free of charge. The new “Chatter inside Eloqua” won’t be publicly available until next quarter, but I was granted a sneak peek earlier this week. Eloqua connected me […]

Content Marketing

5 Jobs for Tomorrow’s Marketing Team

Posted on

If you want to see the future of marketing, just take a look at recent job postings. Recruiters increasingly request such new generation skills as SEO, analytics, mobile, social media and content in lieu of mass media and direct mail acumen, for example. At the same time, the U.S. Bureau of Labor Statistics expects marketing […]