The Perfect Photo Will Get Your Blog Shared

Two photo editors working on a computer in their officeFacebook posts with pictures receive 10 percent more engagement than posts without a photo, according to the marketing team at Webliquid. That’s a big difference in audience response. Are you sharing important visual cues with your audience?

Take the time to choose a photo

Whatever you do, don’t skip the photo. Ever go on to a dating site or craigslist to look for some furniture? Odds are you will only click on those posts that have a photo. You want to know what you’re in for. The same goes for blogging. Readers want to know what they are going to read, and your photo will do that for them, if chosen correctly.

Make it relevant

A picture of a cute dog might elicit interest, but if your article is about Internet security, then you lost your audience. Those interested in dogs will make a note to never read your blog, and internet security people will shake their head and wonder why they should read your blog at all.

If your goal is to get your blog read and shared, you need to have a professional and accurate representation of your subject. Consider photos not as decoration, but as visual aids to increase your audiences understanding. The University of Alabama at Birmingham reveals that visual aids, “help you to reach your objectives by providing emphasis to whatever is being said.”

Here are some tips and pointers to find and use the right photo that works for you and will get you more shares:

  1. Does it look professional? (not blurry or out of focus)
  2. Does it appear well composed? (there is balance in the photo)
  3. Does it directly relate to your article? (I.e. a picture of a beach with a blog about a beach vacation)
  4. Does the photo enhance your blog? If you are writing steps to complete a project, do you have photos of each step? Does it capture reader interest?

Finding a photo that works for your blog

  1. Search through Creative Commons. These photos generally require you to note the name of the photographer.
  2. Utilize high volume resources like iStockphoto.
  3. Consider reading photography articles and learning more about what’s out there, and how to use images.
  4. Use a photo of your own that can be used without too much editing.

Keep it simple

And, as a final note: Make sure to post your photos in a size appropriate for your blog. If you don’t compress your photo, it can take a long time for a large photo to load. This will cause readers to get impatient if they have to wait to read your blog and see your photos. Peer 1 Hosting reports that the “optimal load time for a web page was four seconds before users started moving on.


About the author:

RichardJohnson How Your Web Host Affects Search Engine OptimizationRichard Johnson is a veteran with over 8 years of service and multiple combat tours. He has multiple degrees in business and marketing from Arizona State University. Currently he is taking some time away from work to raise his kids and enjoy the outdoors.




inbound marketing assessment us How Your Web Host Affects Search Engine Optimization

How Your Web Host Affects Search Engine Optimization

can-web-hosting-affect-seoYou’ve poured over all of the latest search engine optimization methods, you’ve put tons of work into your content, quality links, building authority within your niche and everything else that you’re supposed to do to make your way to the top of the rankings. For some reason, though, you aren’t getting the results that you expected. When you’re doing everything else right, chances are you’re getting held back by the web host of your site.


Site Speed Matters

Google and other search engine ranking algorithms put a heavy emphasis on how fast your site loads, according to WBS online. If you have a web host that simply doesn’t have the bandwidth to deliver sites to visitors as quickly as possible, you get a penalty in the search rankings. In addition, the bounce rate of your visitors increases, since many visitors are not going to wait long for your website to load when they have the entire Internet to explore. When you select your web host, look at their site uptime guarantees, as extended downtime does your search engine ranking no favors.

Your server location plays another factor in search engine optimization, primarily if you’re targeting your site at a completely different country than your server is located in, said blogger and entrepreneur John Chow. While putting your website on an overseas server may be appealing for legality reasons, it may cost you in search engine rankings if you’re trying to target customers in your domestic market. Look into the physical locations of any data center before you make a hosting decision.

A related problem with site uptime comes from how loaded down your server is. Virtual server hosting is an excellent optimal choice for many businesses, especially those starting out with smaller sites. But, if you load down your website with every script that looks interesting you’re going to take a performance hit. This may not make your site completely inaccessible, but it may stop key elements of your site from loading correctly.

Connecting via Content Delivery Networks

If you have an issue with large media files loading quickly, consider a content delivery network. A CDN is a system of distributed network servers that deliver webpages and content to a user. This is based on the geographical location of the user, the webpage’s origin and what the content delivery server is. Content delivery network providers focus on hosting large images, videos and other media that may overload a typical web hosting package. Instead of hoping that your web server has the bandwidth to handle your massive video trailers, use a content delivery network service to reduce your load times and increase the speed and delivery of your content.

The Value of Website Redirects

When you change a server script or otherwise alter the flow of your website, you may have URLs that no longer work within your linking structure. If these are older pages, it’s possible that they have good page rank and you don’t want to get rid of them completely. You want to use a 301 redirect to properly inform Google that the content has moved and the address that it has moved to.

Backup Everything

Once you have all of these effects in place, do not forget to back up all your hard work. A personal cloud storage base can keep your information secure. Online backup services like Sugarsync or can sync all of your files and create automatic backups. According to a Sugarsync review, it’s compatible with PC, Mac, Linux and has mobile access. Assess your needs before choosing a cloud storage system. Reading reviews of different cloud providers can give you a better idea of what you might need.

About the author:

RichardJohnsonRichard Johnson is a veteran with over 8 years of service and multiple combat tours. He has multiple degrees in business and marketing from Arizona State University. Currently he is taking some time away from work to raise his kids and enjoy the outdoors.



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