As every business need leads there are also companies out there who sell leads for every industry and topic!
And here is the problem. With the lack of knowledge, interest or booth many business owners buy leads instead of to generate their own.
Mostly those bought leads are of low quality which produces more frustration and work for the sales force with poor results.
If your business like any other depends of a fresh and constant lead flow than you should start generate your own high quality leads.
When you create your own leads with Inbound Marketing you get:
- Better quality of your leads.
- Your conversion rate can increase up to 55%.
- You are in control of your leads and nobody else.
- You save a truck load of money in the long term.
- Your sales force works more efficient and more motivated.
What’s Inbound Marketing?
Inbound marketing is the marketing strategy that focuses on getting found by customers when they research online for products and services your business also has to offer.
With inbound marketing businesses earn their way to the customer, by publishing helpful information on a blog, in social media and forums.
Inbound marketing includes Blogging, Social Media, Lead Conversion, Lead Nurturing and Closed-Loop Analysis.
Inbound marketing helps you to:
A. Save up to 60% of your marketing budget.
B. Stand out of your competition.
C. Generate a massive amount of leads.
D. Get up to 55% higher lead conversion rates.
E. Increase your customers and sales.
How you can utilize inbound marketing for your business:
To start generate your own leads you need to establish magnets online to drive your buyer personas straight to your landing pages, where you convert them to leads and then follow up with them to establish trust and a relationship to convert them to sales over the time.
Start a corporate blog with a compelling call to action on the end of each blog post, which leads to a landing page to convert visitors into leads!
Promote all your articles in social media to increase your reach. Remember, every facebook user has about 130 friends! Engage with your audience, than they will visit you.
Write press releases for your buyer personas and include links to landing pages and distribute them through press distribution services.
Do events, webinars, give away coupons, simply everything what makes you outstanding and drives your buyer personas to your landing pages like a magnet.
Use your imagination and your creativity, these are the key factors to win, not your budget!
With inbound marketing you beat any budget, because it’s the smart guys marketing strategy which has proven during the last five years!
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