Most marketing budget is wasted because they target all and everybody. Most marketers simply do not take the effort to identify their target audience, their buyer personas.
For example, during the 2008 elections Barack Obama’s’ team has done “Buyer Personas” analysis for each possible target audience of voters. This deeply shows how important it is to know your audience and how to approach them the right way.
To build buyer personas is an easy and quick task. You can achieve this in thirty minutes.
You need to have the important information to put your buyer persona sheets together.
Here is some information you should include in a buyer persona sheet.
1. Age
2. Gender
3. Job Title
4. Their experience
5. Education
6. Location
7. Skills
8. Reputation
9. Are the part or affiliated with any associations
10. Business challenges
11. Business Tasks
12. Communication tendency, what makes them respond.
13. Their hobbies
14. Social Networks and forums they are in
15. Do they publish content online?
16. Which publications do they read, blogs, magazines, and newspapers?
Give each of your Buyer Personas their own ‘Marketing Name’.
Download your buyer persona template here for free.
When you know your audience – your buyer personas, than you become able to engage them laser targeted. So you get sure that your message has been reached, heard, read and understood from the right people you want to reach by investing marketing dollars!
This will save you a lot of time and cash in the future and help you to increase your revenue!
How do you identify your buyer persons to increase your revenue. I am looking forward to your comments in the comments section below.
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