How to overcome the Social Media Cash Cow fairytale

It’s a widespread superstition that you only need to be there in social media and you will get a ton of customers and sales.

That’s 100% wrong!

As any other communication channel social media has to be done the right way.

How the description says, it’s a communication channel. This means two way communication and not one way dump and boring marketing slogans!

Dump and boring marketing slogans are still common use in social media, and those companies still seriously think they do social media marketing.
As any other communication channel, in which you invest time and money and you want to profit from, you need to learn the rules, the does and don’ts and show a little empathy in your communication with your audience and community.
As your goals are to attract new customers to your products, you need to make them curious about your brand. This only works when you take the effort to find out what’s making your buyer personas curious.

Social media marketing only works for companies who can seriously showcase they care about their audience, are willing to take any effort to help and to support their customers.

Businesses who don’t understand this will have no success in social media!

Moreover they will showcase that they do not care about their audience and for them social media marketing will become social media suicide!

Brain vs. Budget = Inbound Marketing

Some points you should take into account to have success with social media marketing:

Social media is like a cocktail party. You enter the room and go to a group and listen, and if you have something smart to contribute, than you should speak. So you should listen and learn about your audience first!

Don’t talk too much about yourself. I don’t know how you are, but I don’t like people they talk about them self the whole day long. Talk WITH your audience, ask questions and offer assistance.

In social media you have to give BEFORE you can take. Don’t try to sell to people who don’t know you, your company and your products. Instead of “dump idiot marketing” you should make them curious about you and your business.

Gain enough trust and credibility. As you have gain enough trust and credibility the people will come to you automatically, so you don’t have to sell by yourself anymore. You will ATTRACT your new customers on autopilot!

Show that you are human and act like one! Your audience doesn’t like jerks! And your audience is powerful. It can make or break you and your business.

For example Barack Obama had a two way communication with his audience’s offline and in social media and has become president of the United States.

The presidents of Tunisia and Egypt have ignored the community and they lost their jobs as presidents of their countries within a couple of weeks.

Be patient and persistent! To be patient is an essential part of success. Also be persistent with your daily social media giving. Give, give more, give every day and the results will exceed your wildest dreams.

For more info about social media marketing, take loo at this resources:


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3 Replies to “How to overcome the Social Media Cash Cow fairytale”

  1. I would really like to give thanks such a lot of for the job you have made in writing this article. I am hoping the same effective job from you down the road as well.

  2. Hi

    This is so true! social media is an effective tool to get exposure and for creating brand awareness. the best part of social media is that you can have others opinion about your product.. i guess this is the only reason why we are seeing such a huge turnouts of companies in media’s like FB & Twitter

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