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How to Take Advantage from Mobile Marketing & Location Based Marketing

location-appsIs mobile marketing recently a part of your inbound marketing strategy?

More and more people worldwide use mobile devices daily to access the web, to shop and to network on social media sites. Social sites like Twitter, Facebook and LinkedIn have apps out there to make it dump easy to communicate and update the network from the run.

To ignore this growing mobile marketing trend could be a very dangerous failure for your business!

To get your piece of the pie from this trend the first thing you need to do is to optimize your website and email communication for mobile use!

Did you thought about to make use of mobile apps to improve your location based marketing?


Services like Foursquare are best examples how businesses use location based marketing to reach a wider audience.

Some facts:

People are increasingly use mobile devices to access content on the web!

  • In March 2011, nearly 39% of US mobile subscribers were browsing the internet using their mobile device. That’s up by 2.2 percentage points from just 3 months prior.
  • Mobile apps are almost as popular as browsers; 37% of subscribers used downloaded apps.
  • Subscribers are also increasingly using social networks on their phones. In March, 27.3% indicated they used a social network on their mobile phone, up from 24.7% just 3 months prior.

Source: HubSpot

Actually about 30% of companies who are using Mobile Marketing do strategic lead generation through this! With only one third of the companies you and your business still have wide opportunities to position in this area!

As this trends evolves more and more businesses get ready to get there communication done in the mobile and location based marketing area, you should not wait to get active here. Otherwise you are put on risk to get left behind.

An uphill battle later could cost you more than to be with the trend now!

Further sources:

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9 thoughts on “How to Take Advantage from Mobile Marketing & Location Based Marketing

  1. Being tutored under (I believe the best) Dan Hollings, yes location, location, location.

    Articles with stats always make one sit up and pay attention, so thank you for finding all this useful information.

    Here in South Africa I believe Blackberry have sold themselves to the population.

  2. Hello..

    As Mobile internet usage is rapidly increasing everyday, To design a web site for mobile, it’s a great idea and it would very effective to your business too.

    you have shared wonderful things about the same…

    Thanks for sharing…

  3. Hi Dragan, great share. We all must follow the trend and missed the mobile marketing means we missed a good opportunity to get found and make profits.

  4. The very nature of mobile marketing makes it effective; consumers need to opt-in to receive marketing messages; they trust you as a messaging source and this makes them highly qualified sales prospects and more likely to respond to your message. Because your mobile marketing message is permission based, consumers are far more likely to read the message and therefore to respond.

    Thumbs up for sharing this one Dragan!

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