The color of a business is the first impression a future customer will discover when he hits your offer. The study found out that the right product color can influence your target audience purchasing decisions by up to 80%. The right color can make or break a business!
To choose the right color is a process where you have to ask yourself how you want your business to be perceived out there?
You can go the quick and dirty way to choose a brand color but this can cost your business the success in the long run. Or you sit down and use the recent information (for example this below in the infographic) to choose your brand colors wisely.
Infographic: True Colors
Further important resources:
- How to Choose the Right Colors for Your Brand | Inc.com
- Five Free Tools for Getting Your Business Color Right