Inbound Marketing and CRM #IMU
Inbound marketing means getting found by the customers through your Website when people search for the information regarding your products, services or any other general information regarding your business.
With the advent of usage of Internet throughout the World, Inbound marketing has become an important marketing strategy for online business. You can be successful in Inbound marketing when you make effective usage of it by managing the customers from all over the World to your business.
Inbound marketing is all about attracting people
Attracting people towards your website is not enough you should be able to provide the service they required through your website.
Driving traffic to your website is not enough manage your leads by collecting information in your database
Driving the traffic to your website through various means like social networking sites, pay per post etc is not enough , your effort of attracting people to your website will be successful when you collect the information about them in your database through this you can identify your targeted customers.
It all depends upon your CRM database and tools to reach the targeted customers
You should make use of your tools in order to collect the information about the people who visits your website. The people who gave information can be treated as targeted customers and can send updates like information about your products, services, new products, discounts. etc through your Customer database and hence your leads can be turned to sales.
Manage your customers
Creating leads is not enough for business. They should turn to sales by your communication with these people which helps in turning them from leads to sales. Hence you should be able to send regular updates and information to these people and try to get feedback so that if you need to improve any feature this will help you lot in gaining the customer satisfaction which leads to increase of brand loyalty.
More Satisfaction of Customer more referrals
When you satisfy a customer with your quality product or service this will ultimately bring more sales for you as there is chance of referring your product in social media networking sites, friends , relatives etc. through this your can improve your sales as well as increase your brand loyalty.
Hence, inbound marketing all depends upon effective management of your challenged optimized website with the tools and database and your regular activities in satisfying a customer. Hence inbound marketing goes side by side in creating new customers as well as managing the present customers.
For more on inbound marketing and CRM, visit the links given below:
- Improve your inbound marketing strategy using customer analytics
- Social CRM Inbound marketing and marketing automation
- An overview of Inbound marketing automation.
- Strategic Planning for Inbound Marketing
- CRM Daily | Portrait To Conduct Webinar on Customer Analytics
- Social CRM: Lessons For Retaining Customers With Inbound Marketing