Inbound Marketing Means Exposure #IMU
Inbound marketing or outbound marketing are the strategies which are involved in reaching new customers.
So of which Inbound marketing is a strategy of which your potential customers can easily find you through the search engines when they are searching for the products, services or information regarding your business here it is nothing but exposure of your business through search engines.
For an effective inbound marketing a well build website with good content and optimized keywords in each post is necessary for submitting in search engines and social media networking sites. Building trust and maintaining relationship is very important in social media networking activities.
Social media networking sites are the best exposure sites for your business
These sites refer your products to their friends, relatives and potential business partners.
Your products can be referred to other friends, relatives etc so it acts as word of mouth and viral marketing.
Increases the brand value by submitting in social media networking sites
Your company and products gets more exposure and helps in increasing the brand value of your business.
Sharing of information is fast
Sharing of information regarding your products can easily be done if they feel that the information you provided is useful.
Social media activities showing impact on page rank of websites
The traffic driven in to the sites by which the page rank of the website can be increased by the activities on social media.
How to build trust and relationship with these networking sites
Form a network
For building a good network first you have to make friends on these sites by simply following them and expressing your opinions and interests.
Build the trust and then go for selling
After making friendship and forming a network ask them a friendly request to visit your site and don't direct go for direct selling because usually people get irritated if they think that you are trying to make profit from them.
Listen to your customers
You can get a good feedback from your customers by raising a question regarding your products and asking them how they feel about your products and similarly, customers raising any queries regarding your products or services by this you can solve their problem immediately.
Observe your competitors
You should also observe your competitors of your business how they are attracting the customers so that you can remain updated.
For more on Inbound Marketing visit the links given below:
- In Social Media, It’s Not Just Business, It’s Business-To-Business
- The transformational nature of social media marketing
- Social Media’s Direct Influence on Search Engine Ranking
- Being Found Online (the NEW PR) : Inbound Marketing to help drive
- Inbound Marketing, Outbound Marketing and Sales – Are You Herding
- SiteProNews: Webmaster News & Resources » Blog Archive » 12