When the visitor lands on our landing pages we ask some question for lead pre qualification. Questions like “What’s your biggest marketing challenge?” and we get various answerers to this important question.
- Attracting new clients
- How to put it all together? I need to find a resource that puts all the pieces together in one place.
- Being seen
- Reaching the various audiences within multiple age groups
- Getting new clients
- List building
- Consistent source of qualified leads.
- Reaching the right customers
- Finding clients
- Get new clients
- And some much more!
These above are all legitimate answers.
But today one answer captured my attention. On the question “What’s your biggest marketing challenge?” the lead wrote “none”.
Mhhhh. No marketing challenges?
It is a challenging thing to know about issues and to fix them but it can become dangerous to even do not know you have a problem. That’s what I thought when I read this “None”.
So when you are in business and you want to grow it without losing an arm and a leg on marketing spending than you need to become aware of your marketing challenges ASAP!
Today you can compare your performance with your competition very easy online. You can identify very quickly where you stand and what to do to improve your market position to grow your business better than your competition.
The internet offers various opportunities for businesses to get seen from their target audience. No matter if you sell locally or globally your audience is online researching for products and services you have to offer first.
You need to get found to get them as potential new customers. You need to be visible when they are looking and be there when they want to buy.
Do a test drive and type some of the most popular keywords and phrases in to the Google search and see what’s coming up. Look out for your competition if they come up as well.
Try all keywords and phrases your customers would look for to find your company. Write down how often your business is displayed in the search results for each search term.
When you are done you will have a much better picture what to improve for your business to get seen on the web when your audience is looking.
As soon you have the certainty what and why you have to take action you have done the first step to get seen better from you potential new clients when they are looking on Google for products and service you also have to offer.
One of the easiest ways to increase online visibility is to start your own corporate blog.
Companies who blog get:
- Up to 55% more Traffic.
- Up to 97% more Inbound Links.
- Up to 434% more indexed pages in search engines.
Studies show that 57% of companies who blog get customers through their blogging effort!
These above are pretty good reasons to take action before you competition do.
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