Internet has bceome ne of othe most powerful ways of communication across the globe. Millions of people around the world are using Internet for their general and business purposes.
Social networking sites on the internet have become shout boxes for customers if they are not satisfied with a product, service or brand.
Now due to the global competitors all around the globe, companies are taking care to satisfy there customers by giving quality products and services at a fair price.
Companies are investing millions on their customers to provide their opinions, views and feedback about their company products. This helps them in getting sincere feedback for their products which helps themselves in improving their products. These strategies increase customer’s confidence on their products as companies value their feedback. Thus negative comments tend to become PRODUCTIVE stepping stones for improving brand image of companies.
Here are some of the benefits of having comments and providing appropriate solutions:
Benefits of comments: Negative comments are beneficial for competitors as well as the companies. It depends on the potential of the organization to make use of the comments because when people are above to purchase a product they are making use of social media networking sites for taking opinions before purchasing any product. Comments play a vital role in improving sales for any products. So customer satisfaction and service has been dominating the industry in recent years.
Quick response to the customers complaints: It has become necessary for any organization to act quick according to the queries and complaints received from their customers. Otherwise it may lead to customer dissatisfaction and has a chance of losing them. Hence now organizations are providing 24 by 7 services online helping their customers in every industry.
If you don’t react your competitors will make use of it: It depends upon the potential of the organizations to quickly respond to the needs of the customers otherwise the competitors of your industry eill do it maybe by bringing negative aspects of your organization, offer a smarter service, which results in losing your customers confidence and relationship with your organization. Hence it is crucial to remember that each and every step taken by you is observed by your customers as well as your competitors.
The efficient use of NEGATIVE [I Call them PRODUCTIVE] comments by the customer is necessary to keep your business one step ahead of your competition, who exactly miss this great opportunity! Thus companies can make their services more powerful from negative comments and become trusted in their customer’s hearts.
Do you have any tips for how to deal with Negative Comments? What are they and how do you deal with Negative Comments about your Business?