The Return on Investment of social media is measurable and this is much easier than you think.
There for you need the right platform which displays all tasks, traffic, lead sources and includes them into CRM and financial software.
To get this done social media needs to be seen as part of an integral strategy called Inbound Marketing.
Inbound marketing includes Blogging, social media, Lead Conversion, Lead Nurturing and Closed-Loop Analysis.
Inbound marketing is the marketing strategy that focuses on getting found by customers when they research online for products and services your business also has to offer.
With inbound marketing businesses earn their way to the customer, by publishing helpful information on a blog, in social media and forums.
A seriously executed Inbound Marketing strategy saves up to 62% of the marketing budget and increases lead conversion rate by up to 55%.
A study done by the “MIT – Massachusetts Institute of Technology – Sloan Institute” has discovered that businesses which use Inbound Marketing can reach up to 13% revenue growth in a time period of 18-24 month, depending on the target market.
To get measureable results and even your up to 13% revenue growth for your business out of Social media you need to do some more things than only to have a Twitter, Facebook and LinkedIn account.
Social media is a communication channel. So you need to communicate with your target audience!
About which topics you should communicate with your audience? Simply about anything related to your market which solves your audiences’ problem!
To do this effectively a corporate blog can be a great way to publish helpful information and start the conversation through blogging and on social media as well.
You should also consider to distribute helpful and share worthy information in any channel where your audience could do research online for products and services in your industry.
When your audience researches for products and services from your industry they go to Google first. Here they are able to take a closer look to different topics for their search term.
Everything, here all the search results appear for the requested keywords.
Images, here all the search results which appear for the requested keywords and are related to any picture published to the web.
Videos, here all the search results which appear for the requested keywords and are related to any video published to the web.
News, here all search results which appear for the requested keywords and are related to any news published to the web.
Shopping, here all search results which appear for the requested keywords and are related to any shopping published to the web.
Books, here all search results which appear for the requested keywords and are related to any book published to the web.
Blogs, here all search results which appear for the requested keywords and are related to any blog article published to the web.
Discussions, here all search results which appear for the requested keywords and are related to any discussion published to the web.
When you go through these search options, than you can discover communication opportunities, to position yourself where your competition actually is not active.
Simply type in your company URL address and see what’s coming up under these above search options about you.
When you are done, repeat this with your best competitors URL address.
Marketing Takeaway Tipp: Discover creative ways to reach your target audience to set you apart of your competition.
Important resources:
- Social Media ROI – How can it be measured?
- 3 Social Media Companies Ready To Go Public
- 10 Social Media Mistakes Small Businesses Can Avoid
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