Most people who are interested to market their business on the web and especially in social media become overwhelmed of the necessary tasks which need to be done to achieve any serious results.
They feel that they need to handle an avalanche of information and requirements to get the necessary steps done.
And I fully agree with this. Inbound marketing which also includes, content creation as blogging and marketing this content through social media channels is a very time consuming business!
As any other marketing activity you cannot expect to do all the necessary tasks at once. You also need a strategic plan where you set timeframes to do your necessary inbound marketing tasks and which you can stick to. Discipline is a key factor!
Above in the title I ask how to eat an elephant? This is very simple, bit by bit!
As any other work you need to split your inbound marketing in daily tasks. You have five working days you can use. You need to determine how much time you can invest daily and from this point you can start.
Inbound marketing includes Blogging, Social Media, Lead Conversion, Lead Nurturing and Closed-Loop Analysis.
Content creation – blogging
As blogging is a key factor for lead generation we suggest to blog no matter which kind of other content you have or want to publish!
Which kind of content is the best fit for your target audience, your buyer personas?
Can you reach your audience with video, eBooks, reports, whitepapers, and pictures, blog commenting or any other piece of content?
Find out which kind of content has the best opportunities in your industry, and this does not mean it must be the same old way like your competitors do it! Be creative. When you competitor does eBook, than you can do video! When they do video than you can do eBooks! To get ideas and inspiration just look through other industries how and what kind of other content thy produce.
Social Media / Forums
Facebook, Twitter, LinkedIn and industry related forums are great place to get seen from your future clients. These places are also great to improve your of page SEO. When you are active there, means when you get into the conversation and share your content there than you increase your chances to found in the search engines!
Lead Generation / Conversion
Content creation and social media marketing are great tools to drive interested visitors to SEO optimized landing pages (lead capture pages) to get them into you database to follow up and to make them paying customers through the time.
Lead Nurturing
As you generate leads you should stay in touch with them. But avoid sales pitches. Instead of do the same which whom you have generated your leads. Inform them with interesting and share worthy content, solve problems, answer questions and simply stay in touch with them, stay visible!
Closed-Loop Analysis
Analyze your doings to determine where your lead and revenue coming from measure refine and improve your content creation, social media marketing, lead nurturing and analysis.
Repeat this process above!
Example: The daily inbound marketing tasks!
Monday
- Facebook 15 minutes
- Twitter 15 minutes
- LinkedIn 15 minutes
- Forums 15 minutes
Check email / Leads 30 minutes
Blog commenting 30 minutes
Draft blog article 30 minutes
Tuesday
- Facebook 15 minutes
- Twitter 15 minutes
- LinkedIn 15 minutes
- Forums 15 minutes
Check email / Leads 30 minutes
Blog commenting 30 minutes
Draft blog article 30 minutes
Publish blog article 30 minutes
Market blog article in social media
Wednesday
- Facebook 15 minutes
- Twitter 15 minutes
- LinkedIn 15 minutes
- Forums 15 minutes
Check email / Leads 30 minutes
Blog commenting 30 minutes
Draft blog article 30 minutes
Thursday
- Facebook 15 minutes
- Twitter 15 minutes
- LinkedIn 15 minutes
- Forums 15 minutes
Check email / Leads 30 minutes
Blog commenting 30 minutes
Draft blog article 30 minutes
Publish blog article 30 minutes
Market blog article in social media
Friday
- Facebook 15 minutes
- Twitter 15 minutes
- LinkedIn 15 minutes
- Forums 15 minutes
Check email / Leads 30 minutes
Blog commenting 30 minutes
Draft blog article 30 minutes
Check analytics 15 minutes
Refine tasks 30 minutes
———
To effectively profit from your web marketing efforts you should plan to invest about 2.5 hrs. daily and more, this depends on your business goals.
You also can split this work to different persons in your company.
— What do you think and how get you the daily web marketing tasks done?
Further resources:
- Social Media Books: Location-Based Marketing for Dummies
- Hiring Demand for Social Media Skills Still on the Rise
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Free report: Get found and get leads the smart way.
But make sure you comment on blogs that allow dofollow links otherwise then you will wasting your time.
Do follow blogs are great. There are several publications online which have a big frequency and can reach the target buyer persona as well with the left comment without being do follow.
Thanks, nice plan out tasks of social media for whole week. good read!