We all know that a personal blog and professional blog are inherently different to the core. A professional blog is set up to drive traffic and conversions, but I feel strongly that running a successful corporate blog is less about running a “business” and more about simply grinding out quality content.
I’ve been in online marketing for a little more than a year, and one thing I’ve learned is that the majority of online marketers are “thinkers” and there are very little “doers.” People who will go out of their way to evaluate needs and fill them immediately themselves are doers.
Thinkers can understand needs but they make plans to do them. The inherent problem here, is that not everything is going to run like a well-oiled machine in blogging, so thinkers get caught trying to correct non critical problems when the doers are out engaging. In this post, I’ll explain how the motto “Just Do It” explains why the doers are successful in the blog world, and the thinkers are left thinking.
Blogging Is Raw, Organic
One of the most appealing aspects of blogging and reading blogs is the fact that it is real. Blogging is inherently a less corporate and more human way to communicate with your audience. Thinking too much about what you are saying strips the human, organic elements that make blog posts engaging. As we all know, successful blogs are shareable and engaging.
De-corporatizing your blog and encouraging informational, fun posts will improve your social influence and will help you build a community faster. Just think about the links you click on Twitter. Chances are you are clicking on “6 Things Bloggers Can Learn From Dr. Seuss” over an article called “6 Tips for New Bloggers.”
Don’t Plan…Write
Thinkers research keywords for titles to rank for and plan out posts based on targets. Doers write about content that is exciting to them. Forcing a blog post based on keyword opportunities and Google Trends is inhibiting your writing. I’m willing to bet 9 times out of 10, a blog post that is written from emotion and necessity will trump engagement over a post that is written from SEO opportunities.
What I’m ultimately trying to say is, blogging is simple. It doesn’t need to be a systematic process of checks and balances to be effective. It simply needs to make a reader want to share it with his/her friends.
Now this doesn’t mean that utilizing blogging “street smarts” won’t help you. Reaching out to contacts to help promote content and going the extra mile, sometimes pays off in big ways. For the most part, however, don’t sweat the small stuff. Keep a consistent tone and write consistent blog posts you take pride in, the readers will follow!
About the author:
Matt Krautstrunk is a writer on topics ranging from social media marketing to credit card processing at Business.com. You can reach Matt on Twitter @mattkrautstrunk, LinkedIn and Facebook.
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