How Inbound Marketing outperforms PPC the smart way

inbound-marketing-lead-generation“Worldwide social network ad revenues are still going strong and set to grow nearly 50% this year, according to eMarketer estimates.” by

The revenue spending on social networks are increasing this is a fact. More and more businesses discover that social networks are a great communication tool to get in touch with their audience.


B2C and B2B have realized that the business decision makes are active in the social web and try to reach them by paid advertising.

It is a good approach to be visible where your audience is around. But the way how you are visible is more important than a big ad budget.

Moreover a big ad budget does not mean you will be successful with your lead generation campaign. The opposite is more likely the result.

Smart marketers use PPC only for short campaigns, and not as a substitute of a holistic strategy.

Why? Because PPC has no log term value for marketing, when you stop your PPC your lead flow also stops. Another point is that you do not earn any trust in the market with PPC. Anybody can bid for the highest keywords. You can’t buy trust and reputation by bidding the highest price per click!

When it comes to led generation than “nothing beats the inbound marketing strategy”!

Studies from the past five years revealed that a seriously executed inbound marketing strategy results in up to 62% lower cost per lead an in an up to 55% higher lead conversion rate.

Inbound marketing consists of content creation, content distribution, content marketing, Social Media communication, Lead generation, Lead Nurturing, Lead Conversion, and Closed-Loop Analysis to refine and improve the activities.

Furthermore companies who execute an inbound marketing seriously build trust, their brand and are recognized as a reputable source on the web. They get found on the web when future customers are looking, instead of pushing them with dump old fashioned sales pitches.

Infographic: Inbound Marketing on the rise

Inbound Marketing Rising

Companies who utilize inbound marketing simply leave their competition behind them in the dust. Inbound marketing is brain versus budget, and in the long term the brain always wins!

What do you think? Did I miss anything?

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Empower Your Lead Generation with Inbound Marketing

Empower Your Lead Generation with Inbound MarketingMarketing is all about good relationships with your targeted audience.

It does not matter if you already are a famous brand, people will not find your products and services unless they are searching for them online.

With inbound marketing you get outstanding attractive and become able to create attractive offers.

You can build relationships and convert the previously attracted website visitors into leads and than into customers.

Lead generation is the creation or generation of prospective consumer interest or inquiry into a business’ products or services.

Over time you get outstanding, gain trust and you convince your targeted audience that your products, quality and service are more valuable than your competition.

Inbound marketing benefits for B2B

  • Up to 60% lower cost per lead.
  • Up to 55% higher lead conversion rates than outbound marketing.
  • Much better measurable than outbound marketing.

Inbound marketing benefits for B2C

  • When you listen to conversations you can collect valuable marketing data.
  • You become able to expand your REACH in social media to capture leads and drive sales.
  • You will build a great community that is loyal to your brand.
How to reach your targeted audience with inbound marketing?

Social Media Marketing (SMM)

Social media marketing has become an important component of organizations’ marketing communications plans.

Social media marketing programs usually focus on efforts to create content that attracts attention, generates online conversations, and encourages readers to share it with their social networks.

Social media marketing key advantages:

  • Easily accessible to anyone.
  • Increase of brand awareness.
  • Facilitate conversations with the customer.
  • Inexpensive platform to implement marketing campaigns.
  • Direct feedback from customers
  • Direct feedback from targeted markets

Social Media Optimization (SMO)

Social Media Optimization (SMO) is the method of social media activity with the intent of attracting unique visitors to website content.

Social media optimization primarily focus on driving traffic from sources other than search engines, though improved search ranking is also a benefit of successful SMO.

Increasingly smart businesses are integrating social media participation as part of their knowledge management strategy like:

  • Product and service development.
  • Recruiting.
  • Employee engagement and turnover.
  • Brand building.
  • Customer satisfaction and relations.
  • Business development

Search Engine Optimization (SEO)

Search engine optimization (SEO) is the process of improving the visibility of a web site or a web page in search engines via the natural or un-paid organic or algorithmic search results.

In general, the earlier or higher on the page, and more frequently a site appears in the search results list, the more visitors it will receive from the search engine.

SEO may target different kinds of search, including:

  • Image search
  • Local search
  • Video search
  • Industry-specific vertical search engines.


To build a powerful, marketing optimized website that generates traffic, links and leads it is necessary to have quality content on.
SEO optimized articles are the most important in getting a good search engine rating. The higher your search engine rating, the more traffic your website gets!

Blog articles are a great link building and lead generating tool as well.

Lead Nurturing

Lead Nurturing are terms used in general business practice to describe methodologies, systems, and practices designed to generate new potential business clients, generally operated through a variety of marketing techniques.

Once you have created your offers, call to action and landing pages, go to the next step and qualify your captured leads and drag them step by step through your sales funnel.

Do you have any tips on how to do Lead Generation with Inbound Marketing? What are they and how do you Lead Generation with Inbound Marketing for your business?


Let me know what you think and comment below. I’d love to hear from you.

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