Speed up your SEO with Social Media

How to get on first page of Google? This is the most asked question when it comes to SEO.

The question should be: How to get found from potential customers?

Do you know which keywords, terms and phrases your target audience is looking for when they do research for products and services from your industry?

A lot of traffic does not mean anything, when you don’t generate high quality leads.

Less is more!

Balzac

Businesses often focus on a “large amount of traffic” instead of the “right traffic”. This results in enormous PPC spending and Keywords acquisition battles with companies with deeper pockets which simply displace you with their massive financial power.

When businesses do SEO than often results are expected over night. But this is not the case. Sustainable results in SEO need time.

Go “Long Tail” and do research for two or three words keywords. A great help to do this is the Google Keywords Tool. Your area of interest depends if your globally active or locally.

If you are locally active lookout for the keywords with a low competition and under 1000 local searches. Mark all of them and export them to your desktop. Be precise with your keywords as you can be, this will increase the quality of your traffic and your leads.

Now you can produce content around your researched keywords. Publish this content in a corporate blog and distribute and market it on social media sites like Twitter, Facebook, and LinkedIn and so on.

Search engines love blogs. Blogs have always fresh and newsworthy content and therefore they prefer to index them. A regularly updated blog gets more search engine attention than a website.

Each published article is an additional chance to get found on Google from your target audience.

Encourage your friends and followers to give you feedback, comments and critics about your content. Encourage them to share your content with their network of friends.

The information distributed and discussed in social media is also indexed from search engines and the more you are active the more your chances increase to get found in search engine results. Social media is called the new SEO.

Read also these articles:

Leverage your employees to quadruple your business leads
Why numbers count for Facebook lead generation success
How to get found on Google? This is easier than you think.

 

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Study shows LinkedIn is important for buying decission

LinkedIn has more than 100 million registered users in more than 200 countries and territories worldwide.

ROI Research Inc. has survey of 2,997 active social networkers and 59 percent of respondents said: “It is important to have a LinkedIn account”

Some of the most important findings are that people recommend companies and buy products they follow and 58 percent are more likely to buy a product from a company they follow.

About 50% take advice about products and services they plan to buy. 60 percent of them state that they are ready to take action if a friend recommends something about a product or service.

More than 50 percent of the surveyed use social networks to provide feedback to companies.

About 52% of the surveyed agreed that people can influence business decisions made by companies, brands and retailers by voicing opinions on social networking sites

LinkedIn also offers PPC (Pay per Click) advertising. Here you can reach your audience laser target and generate business leads instantly.

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6 Reasons for a corporate blog to get business leads

Corporate blogs are now of the prominent inbound marketing strategies to gain targeted web traffic.

Almost all the major businesses online have a corporate blog where they share their latest product information, latest product news, information about new launches etc. In other ways, it is one of the effective efficient inbound marketing strategies to improve search engine rankings.

This article provides advantages of corporate blog and how it helps in driving targeted web traffic to your business website.

 


1. Advantages of having Corporate Blog

Corporate blogs are gold mines for business online. Corporate blog is recommended by top marketing consultants in Internet today. The major reasons for going for a business blog for your business online are

2. Blogs are search engine friendly

Search engines like the latest content and always look for fresh content. Adding an important update in your corporate blog or about a product launch etc. will help in getting recognized online by search engines. This is best possible through business blog.

3. Show your expertise and Authority

If you are looking to get recognized online, then one of the best way to show your expertise in your niche through corporate blog. All the major companies have corporate blogs or even whole corporate blog networks which are managed by top layer of the companies. Blogs are one of the best ways to show your authority online.

4. Share and Improve relations with your customers and clients

Corporate blogs helps in sharing insights and also improving customers for your blog. Blogs can be used to give pre-defined answers and queries which solve your clients questions. This helps in having more customer orientation and at the same time increasing trust in your clients.

5. Increase your brand Image

Business blogs helps in improving brand image and also helps in getting recognized by customers. Now every customers look for reviews of your website. It is through business blog your customers can know much about your business growth, launches, reviews thus helping to improve brand image for your organizations.

6. Decrease marketing budgets

Corporate blogs helps in driving targeted web traffic for your blog. As you get more traffic from search engines, you can get more leads for business lead generation campaigns. This helps in decreasing marketing budgets for driving new leads.

Start your business blog today and see the major advantages by adding latest blog tools.

Do you have a corporate blog in use and how are your experiences? Please leave your comment below!

 

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Easy tips how to get content for your blog

This is the most asked question executives ask when corporate blogging is mentioned.

Blogging is one of the most powerful ways to attract new customers towards a business website, products and services.

With blogging businesses can build trust and credibility with their audience. Studies show that businesses who blog get up to 55% more traffic to their website than businesses who don’t blog.

Each published blog entry is an outpost of a company and an additional chance to get found, seen and get leads online.

The more blog articles, remarkable content you publish, the more chances you have to get found from your audience online.

But how often should you blog and what topic should you blog about? How to get ideas for remarkable articles?

How often should you blog?

In the beginning of your blogging activities when you start with your corporate blog you could start with two blog articles per week.

The rule is, the more articles you publish, the higher are your chances to get found.

How to get ideas for remarkable articles?

As your business is full of information and know how you can squeeze out tons of content to write remarkable and helpful article to attract your audience.

To get ideas to write blog articles you could use some sources which are actually available for you like this below:

Email, in email you can find a lot of content potential. For example a customer request for support and your answer. I am sure you could make a 300 word article for a blog from out this email.

Industry related forum posts, Forums are a great source to learn about the issues and questions of your target audience. Read through forum posts and I am sure there will be questions and answers which you can compile to a helpful and remarkable article.

Event Video, when you have been on an event or trade show than you could use your impressions to write an article about news and trends of your industry.

Interviews, with customers can be great content resources as a customer reference is very trustworthy information which for sure will attract interested audience to your blog.

Company news, you could write about news, innovation and inventions of your company and how the benefit your target audience.

Your personal thought, could be very valuable for your customers. It shows you and your business as human and this gains you trust and credibility too.

I am sure when you go through these tips you will find more sources in your company to get content ideas for your corporate blog.

 

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Make your corporate blog more popular and credible

Make good relationships with your industry related bloggers.

To get visitors to your blog you need to get seen from your audience.

One of the best ways to get attention from you audience is to write a corporate blog.

http://advantagebizmag.com/wp-content/uploads/2009/03/credibility.jpgAlso you should regular read and comment on industry related blogs and maintain friendly relationship to those bloggers. You can ask them to write guest posts for you and to do the same for them.

Here is a list of top bog directories where you can find your industry related bloggers, to build and maintain relationships with them to increase the trust and credibility in your target audience.

  1. Blog Catalogue
  2. Technorati Blogged
  3. Blog Top List
  4. Ice Rocket
  5. Top Blog Area
  6. Bloggapedia
  7. Top Blogging
  8. Blog Hub
  9. Blog Search Now
  10. Alltop

Go through this list and look out for industry related bloggers. You do not need to focus on the most popular. You should focus on the emerging bloggers and choose to grow your blogging career together with them.

 

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Effective time frame for successful Inbound Marketing

Inbound marketing is an very effective way to lower cost per lead and to attract new customers.

How every marketing strategy it is not done by themself. You need to do it effectively every day to gain results.

At first you need to know what to do. For this you have to have an inbound marketing plan which includes, social media marketing, lead generation, lead nurtuting and closed loop analysis.

An inbound marketing action plan is the first thing you have to do.

When you have your plan – your roadmap than you can do your tasks more efficient.

The important keypoints for your inbound marketing are:

Listen
Listen to the conversation in your business realted channels.

Channels which could be important for you are: LinkedIn, Facebook, Twitter, industry related forums, video sites, industry related blogs, industry related press releases and industry related magazines.

Daily time investment: 15+ minutes

Monitor
Set alerts in Google Alerts and SocialMention with your keywords.

Keywords to use could be your company name, your name, your products nam, your competitors names and products and your clients names if you are in B2B.

Daily time investment: 15+ minutes

Participate
Participate in social media conversation. Show your expertise and build trust.

Answer questions and ask questions about possible product improvement and satisfaction.

Daily time investment: 30+ minutes


Capture Leads

Build landing pages for your promotions. This gives you the opportunity to capture interested leads.

You can also capture leads online which come from offline promotion.

To capture leads, offer something of value to your prospect in exchange for their name, email address and phone number.

Produce valuable reports and whitepapers with information which solve problems of your target audience. This will encourage them to give their information to you.

Daily time investment: 20+ minutes

Promote
Start to promote your business in LinkedIn, Facebook, Twitter, industry related forums, video sites, industry related blogs, industry related press releases and industry related magazines.

Daily time investment: 20+ minutes

Publish
Publish as many valuable content as you are able to. Build a corporate blog and write about topics in which you target audience is interested in.

Offer further information which leads them to your landing pages to capture tham as a lead.

Daily time investment: 1+ hour

Lead Nurturing
Nurture your leads, stay in touch with them. Offer persoanl consultation, exclusive webinars and further whitepapers or special promo discounts for your leads to stay in touch with them, build trust and get them as paying customers.

Daily time investment: 2+ hours

Build Community
Build your community. The more people you have in your community the better.

This can spread your messsage very far worldwide within seconds.

Daily time investment: 1+ hour

Measure
Measure your activities. See what is working and what is not.

Improve and repeat all of the above steps.

Daily time investment: 15+ minutes

In total you need to invest about 5 hours and 55 minutes daily for the beginning to gain substantial results from your inbound marketing.

I return your inbound marketing will reward you with this:

A. Saves you up to 60% of your marketing budgets.
B. Makes you stand out of your competition.
C. Generates you a massive amount of leads.
D. You get up to 55% higher lead conversion rates.

 

Some resource to shorten your learning curve:

 

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How to get more Clients and Sales with Social Media Marketing

Social media marketing is one of the prominent strategies of Internet marketing.

Social media networks like facebook, Myspace, Twitter etc. are the places where you can find different people from various countries.

Here the people interact with others in order to make friendship, share information, hobbies, make a professional relationship with others(B2B, C2C, B2C).

Thus social media networks are major sources for generating business leads and getting introduced to new clients.

 

social media marketingSocial Media sites are places where people search for their needs and requirements in web.
That is the main reason social media networking sites has become so popular nowadays.

They are now available in all the major mobile phones and now using them has become very easier.

Developing your business in social media sites helps in generating new leads and also getting them informed about your latest product launches, releases etc.

Tips for generating sales through social media

Various activities which are required for getting more clients and Sales through social media marketing:

Well optimized Website:

A well optimized website with qualitative content tagged with good keywords are required in order to provide the links in these social media networking sites and thereby increasing your traffic and business leads.

If you are expertise in your field of Industry then make use of it:

If you are expertise in your field then provide suggestions to people in these sites by introducing yourself and also you can even provide email id in order post any queries if they need you.

By this you can build good relationship and gain trust by the people.

You can also stay in touch through the various forums of your industry this way you can increase the back links too and find clients too.

Increase the traffic by submitting your posts in these sites regularly:

You need to submit the posts regularly, posts the news of your industry and also the new upcoming products and offers of your Business.

This helps in increasing the traffic as well as business leads.

Comment and share your opinions:

You can build a friendly relationship by sharing your opinions, comments etc on the pages of others in your network when they posted the useful content or supporting there comment etc.

You can take the help of social media marketing agency:

You can even take help of the various social media marketing agency where they help in driving the traffic to your website, finding the targeted customers, staying online and submitting the posts regularly etc are the various activities done by this agencies which help your business to improve.

You can increase the brand value and stay in touch with your customers:

Through the social media marketing you can increase the brand value of your firm in the world of business and also can take the feedback from your customers regarding your products or services and taking an active action helps in building the relationship with your customers.

Marketing takeaway tip: Of all these strategies, you need to check whether your efforts are converting into leads for your business.

If not, you need take corrective action in time thereby making your strategy of social media marketing successful for your business.

For more on generating sales through social media, visit the links given below:
5 ways social media can generate sales
How to use social media networking sites to generate sales

 

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How to get traffic to your corporate blog

Corporate blogs play a crucial role in the success of business online.

Now all the major companies have corporate blogs for their top management.

Each of the top management staff has individual blogs for larger organizations while some companies have a single corporate blog where all the top management share their expert opinion.

corporate blogCorporate blogs play a major role in attracting new business and thus plays as a major source for creating new business leads.

Corporate blogs are very important for getting reader attraction.

Not only employees of the company go through these corporate blogs to know what the top management is talking about, others who are interested about company like to go through these corporate blogs.

Corporate blogs help a great deal in internet marketing of companies.

Corporate blogs bring huge amount of search engine traffic if you have done search engine submission for your corporate blog. Some simple tips to bring more search engine traffic for your corporate blog are given below:

Well designed subscription form
Your corporate blog should have a well designed subscription form which will help readers to easily fill a form to get news of your latest corporate blog posts.

Subscription forms are best ways to gather business leads for your business online.

Use Ping Tools
Use some top ping tools to ping major websites and directories when your top management post an article in corporate blog. This helps in providing information to millions of readers from top search engines. Some top ping tools like pingo-matic will help in pinging top directories in web.

Publish News letters
News letters are best ways to spread your corporate blog information to entire web. Newsletters help people to know more about your business online. Add a link to your corporate blog in newsletters so that people can get to know about latest news from your corporate blog.

Spread your corporate blog address in social media
Social media marketing is one of the best ways to increase business leads. Spread your corporate blog information in social media which helps in getting quality traffic. As search engines also started indexing social media content, you can get good search engine traffic by spreading your search engine traffic is one of the best ways to generate traffic for your blog.

Not only these, you can provide an rss feed for your corporate blogs so that people can subscribe to your corporate blog rss feeds automatically.

Marketing takeaway Tip: Corporate blogs is one of the best ways to get notified to search engines about your business online. As you add content to your corporate blogs, more is the chances of getting search engine traffic for your business online.

For more on increasing traffic, visit the links given below:
21 tactics to increase traffic
How to get traffic in five easy steps

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3 Tips to Choose Business Blog Software

Business Management is necessary for businesses to promote their business online.

To promote their products online, there needs to be a proper business blog design so that blog can help in promoting inbound marketing and SEO strategies for their business.

3 Tips to Choose Business Blog Software

This article describes information on how to select the right business blog software for your business online.

Choosing right business blog design for your corporate blog

There are many things that are to be taken care while selecting the best blogging platform for your business online. Some of the factors that are to be considered while you start a business blog are given below:

1. Choosing best blogging platform

Once you have chosen a right website name that best suits your products, the next thing that should be taken care of is selecting the right business blog design.

This starts with selecting the best blogging platform. If you see the blogging corporate paradigm, many website owners select wordpress for their corporate blog due to its extensive features and many flexibilities it provide for Analytical and SEO tools.

So it is important to take a right decision before selecting your business blog.

2. Choosing the right template for your business blog

Template helps in attracting more customers and helping visitors to know more about your website or blog. More attractive is your blog template, more chances are for increasing traffic. So select the best template that suits your business products.

Also you should take care of functionality of templates like providing feature products, featured articles, flexibility of templates for showing related articles, showing top posts and comments in your blog etc.

All these play a major role in search engine rankings. And other things to consider is the load time, cost that is to be needed to get the right template.

3. Choosing best SEO and Analytical tools for your business blog

Next important thing to consider for your corporate blog is to select the best SEO and Analytical tools that helps in identifying the major sources of traffic for your Internet marketing and lead generation campaigns.

These SEO and Analytical tools helps in identifying the sources and increases traffic for your business blog.

Do you have any tips on how about corporate blogging? What are they and how do you menage your corporate blogging for your business?

 
 

Let me know what you think and comment below. I’d love to hear from you.

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